Assessor Resource

AHCBUS502
Market products and services

Assessment tool

Version 1.0
Issue Date: March 2024


This unit of competency describes the skills and knowledge required to market products and services.

All work must be carried out to comply with organisational requirements, work health and safety legislation and codes, sustainability practices and in consultation with the management team.

This unit applies to individuals who take personal responsibility and exercise autonomy in undertaking complex work. They must analyse information and exercise judgement to complete a range of advanced skilled activities.

No occupational licensing, legislative or certification requirements are known to apply to this unit at the time of publication.

You may want to include more information here about the target group and the purpose of the assessments (eg formative, summative, recognition)



Evidence Required

List the assessment methods to be used and the context and resources required for assessment. Copy and paste the relevant sections from the evidence guide below and then re-write these in plain English.

Element

Performance criteria

Elements describe the essential outcomes.

Performance criteria describe the performance needed to demonstrate achievement of the element.

1. Analyse market information

1.1 Identify, research and analyse existing or new markets for existing or new products or services using techniques to ensure reliable data

1.2 Analyse past trends and developments to determine market variability and associated risks

1.3 Develop gross margin budgets to account for market variability

1.4 Identify and evaluate competing products to determine strengths and weaknesses of own products

1.5 Monitor market environment to ensure information is current and reliable

1.6 Identify the legal, ethical and environmental constraints of the markets and their effect on the enterprise

1.7 Identify product specifications that suit market requirements and price advantage at the time

1.8 Present clear and concise information to the enterprise management team

2. Identify and evaluate factors to include in a marketing plan

2.1 Identify and evaluate production processes to ensure required product specifications are met

2.2 Identify and assess alternative selling strategies and techniques to identify marketing targets and methods

2.3 Identify and assess distribution channels and their role in your marketing strategies

2.4 Ensure the data used is reliable and the market environment and trends are substantiated

2.5 Evaluate the role of marketing professionals in providing advice

3. Develop a marketing plan for your products and services

3.1 Establish marketing objectives based on current and potential product specifications

3.2 Select appropriate production processes to ensure product specifications are met

3.3 Select selling strategies to ensure required prices are achieved

3.4 Select appropriate distribution channel options to ensure access to target markets is achieved efficiently and appropriately

3.5 Establish time-frames for production, distribution and selling activities

3.6 Develop a gross margin budget to demonstrate the cost effectiveness of the marketing plan

3.7 Develop partial gross margin budgets to account for market variability

4. Determine promotional strategies

4.1 Prepare and record detailed plans for promotional activities

4.2 Outline objectives, level of exposure and available markets

4.3 Ensure strategies take account of time management and scheduling issues, and resource constraints

4.4 Create promotional materials that enhance the product and commercial presentation

4.5 Record and communicate priorities, responsibilities, timelines and budgets for promotional activities

5. Implement marketing activities

5.1 Schedule planned marketing activities within appropriate timeframes

5.2 Develop measurable performance targets that meet business plan objectives

5.3 Organise distribution channels and ensure product and service information is accurate and readily available to clients

5.4 Implement marketing activities within budgetary constraints to meet legal, ethical and enterprise requirements

6. Evaluate marketing performance

6.1 Review the established marketing objectives to ensure they remain viable

6.2 Make an objective assessment of the marketing plan and its implementation by a comparison of valid and reliable data against the established objectives

6.3 Assess product, pricing and distribution policies in relation to market changes, marketing objectives and enterprise requirements

6.4 Identify areas of positive marketing performance and take corrective action to remedy poor marketing performance areas

6.5 Document and distribute information for continual analysis and effective planning management

The candidate must be assessed on their ability to integrate and apply the performance requirements of this unit in a workplace setting. Performance must be demonstrated consistently over time and in a suitable range of contexts.

The candidate must provide evidence that they can:

collect, analyse and present data in the internal and external business environment

identify the marketable features of the product and potential markets

assess alternative marketing strategies and techniques to meet business plan objectives

evaluate performance targets and recommend modifications or improvements

plan, implement and evaluate a marketing strategy

plan to manage promotional activities

develop and manage budgets

monitor product, pricing and distribution policies to improve market performance.

The candidate must demonstrate knowledge of:

financial management and budgeting

price risk management

performance evaluation measures

competitors strengths and weaknesses

business planning process

customer relations policies

market conditions and forces

enterprise goals, objectives and directions

markets and market analysis

communication and promotion skills

sales and marketing principles and practices

principles of trend analysis

legal issues that affect marketing activities (trade practices, Fair Trading Acts, Sales of Goods Acts)

industry and marketing knowledge including sales networks and distribution systems, and customer trends and preferences

demographic studies and their application in the development of a marketing plan.

Competency is to be assessed in the workplace or simulated environment that accurately reflects performance in a real workplace setting.

Assessors must satisfy current standards for RTOs.


Submission Requirements

List each assessment task's title, type (eg project, observation/demonstration, essay, assingnment, checklist) and due date here

Assessment task 1: [title]      Due date:

(add new lines for each of the assessment tasks)


Assessment Tasks

Copy and paste from the following data to produce each assessment task. Write these in plain English and spell out how, when and where the task is to be carried out, under what conditions, and what resources are needed. Include guidelines about how well the candidate has to perform a task for it to be judged satisfactory.

Element

Performance criteria

Elements describe the essential outcomes.

Performance criteria describe the performance needed to demonstrate achievement of the element.

1. Analyse market information

1.1 Identify, research and analyse existing or new markets for existing or new products or services using techniques to ensure reliable data

1.2 Analyse past trends and developments to determine market variability and associated risks

1.3 Develop gross margin budgets to account for market variability

1.4 Identify and evaluate competing products to determine strengths and weaknesses of own products

1.5 Monitor market environment to ensure information is current and reliable

1.6 Identify the legal, ethical and environmental constraints of the markets and their effect on the enterprise

1.7 Identify product specifications that suit market requirements and price advantage at the time

1.8 Present clear and concise information to the enterprise management team

2. Identify and evaluate factors to include in a marketing plan

2.1 Identify and evaluate production processes to ensure required product specifications are met

2.2 Identify and assess alternative selling strategies and techniques to identify marketing targets and methods

2.3 Identify and assess distribution channels and their role in your marketing strategies

2.4 Ensure the data used is reliable and the market environment and trends are substantiated

2.5 Evaluate the role of marketing professionals in providing advice

3. Develop a marketing plan for your products and services

3.1 Establish marketing objectives based on current and potential product specifications

3.2 Select appropriate production processes to ensure product specifications are met

3.3 Select selling strategies to ensure required prices are achieved

3.4 Select appropriate distribution channel options to ensure access to target markets is achieved efficiently and appropriately

3.5 Establish time-frames for production, distribution and selling activities

3.6 Develop a gross margin budget to demonstrate the cost effectiveness of the marketing plan

3.7 Develop partial gross margin budgets to account for market variability

4. Determine promotional strategies

4.1 Prepare and record detailed plans for promotional activities

4.2 Outline objectives, level of exposure and available markets

4.3 Ensure strategies take account of time management and scheduling issues, and resource constraints

4.4 Create promotional materials that enhance the product and commercial presentation

4.5 Record and communicate priorities, responsibilities, timelines and budgets for promotional activities

5. Implement marketing activities

5.1 Schedule planned marketing activities within appropriate timeframes

5.2 Develop measurable performance targets that meet business plan objectives

5.3 Organise distribution channels and ensure product and service information is accurate and readily available to clients

5.4 Implement marketing activities within budgetary constraints to meet legal, ethical and enterprise requirements

6. Evaluate marketing performance

6.1 Review the established marketing objectives to ensure they remain viable

6.2 Make an objective assessment of the marketing plan and its implementation by a comparison of valid and reliable data against the established objectives

6.3 Assess product, pricing and distribution policies in relation to market changes, marketing objectives and enterprise requirements

6.4 Identify areas of positive marketing performance and take corrective action to remedy poor marketing performance areas

6.5 Document and distribute information for continual analysis and effective planning management

The candidate must be assessed on their ability to integrate and apply the performance requirements of this unit in a workplace setting. Performance must be demonstrated consistently over time and in a suitable range of contexts.

The candidate must provide evidence that they can:

collect, analyse and present data in the internal and external business environment

identify the marketable features of the product and potential markets

assess alternative marketing strategies and techniques to meet business plan objectives

evaluate performance targets and recommend modifications or improvements

plan, implement and evaluate a marketing strategy

plan to manage promotional activities

develop and manage budgets

monitor product, pricing and distribution policies to improve market performance.

The candidate must demonstrate knowledge of:

financial management and budgeting

price risk management

performance evaluation measures

competitors strengths and weaknesses

business planning process

customer relations policies

market conditions and forces

enterprise goals, objectives and directions

markets and market analysis

communication and promotion skills

sales and marketing principles and practices

principles of trend analysis

legal issues that affect marketing activities (trade practices, Fair Trading Acts, Sales of Goods Acts)

industry and marketing knowledge including sales networks and distribution systems, and customer trends and preferences

demographic studies and their application in the development of a marketing plan.

Competency is to be assessed in the workplace or simulated environment that accurately reflects performance in a real workplace setting.

Assessors must satisfy current standards for RTOs.

Copy and paste from the following performance criteria to create an observation checklist for each task. When you have finished writing your assessment tool every one of these must have been addressed, preferably several times in a variety of contexts. To ensure this occurs download the assessment matrix for the unit; enter each assessment task as a column header and place check marks against each performance criteria that task addresses.

Observation Checklist

Tasks to be observed according to workplace/college/TAFE policy and procedures, relevant legislation and Codes of Practice Yes No Comments/feedback
Identify, research and analyse existing or new markets for existing or new products or services using techniques to ensure reliable data 
Analyse past trends and developments to determine market variability and associated risks 
Develop gross margin budgets to account for market variability 
Identify and evaluate competing products to determine strengths and weaknesses of own products 
Monitor market environment to ensure information is current and reliable 
Identify the legal, ethical and environmental constraints of the markets and their effect on the enterprise 
Identify product specifications that suit market requirements and price advantage at the time 
Present clear and concise information to the enterprise management team 
Identify and evaluate production processes to ensure required product specifications are met 
Identify and assess alternative selling strategies and techniques to identify marketing targets and methods 
Identify and assess distribution channels and their role in your marketing strategies 
Ensure the data used is reliable and the market environment and trends are substantiated 
Evaluate the role of marketing professionals in providing advice 
Establish marketing objectives based on current and potential product specifications 
Select appropriate production processes to ensure product specifications are met 
Select selling strategies to ensure required prices are achieved 
Select appropriate distribution channel options to ensure access to target markets is achieved efficiently and appropriately 
Establish time-frames for production, distribution and selling activities 
Develop a gross margin budget to demonstrate the cost effectiveness of the marketing plan 
Develop partial gross margin budgets to account for market variability 
Prepare and record detailed plans for promotional activities 
Outline objectives, level of exposure and available markets 
Ensure strategies take account of time management and scheduling issues, and resource constraints 
Create promotional materials that enhance the product and commercial presentation 
Record and communicate priorities, responsibilities, timelines and budgets for promotional activities 
Schedule planned marketing activities within appropriate timeframes 
Develop measurable performance targets that meet business plan objectives 
Organise distribution channels and ensure product and service information is accurate and readily available to clients 
Implement marketing activities within budgetary constraints to meet legal, ethical and enterprise requirements 
Review the established marketing objectives to ensure they remain viable 
Make an objective assessment of the marketing plan and its implementation by a comparison of valid and reliable data against the established objectives 
Assess product, pricing and distribution policies in relation to market changes, marketing objectives and enterprise requirements 
Identify areas of positive marketing performance and take corrective action to remedy poor marketing performance areas 
Document and distribute information for continual analysis and effective planning management 

Forms

Assessment Cover Sheet

AHCBUS502 - Market products and services
Assessment task 1: [title]

Student name:

Student ID:

I declare that the assessment tasks submitted for this unit are my own work.

Student signature:

Result: Competent Not yet competent

Feedback to student

 

 

 

 

 

 

 

 

Assessor name:

Signature:

Date:


Assessment Record Sheet

AHCBUS502 - Market products and services

Student name:

Student ID:

Assessment task 1: [title] Result: Competent Not yet competent

(add lines for each task)

Feedback to student:

 

 

 

 

 

 

 

 

Overall assessment result: Competent Not yet competent

Assessor name:

Signature:

Date:

Student signature:

Date: