Assessor Resource

AHCCCF408
Promote community programs

Assessment tool

Version 1.0
Issue Date: April 2024


This unit of competency describes the skills and knowledge required to promote community programs to target markets with a view to encouraging participation.

It applies to individuals who work in known and changing contexts, take responsibility for own work and provide and communicate solutions to a range of predictable and sometimes unpredictable problems.

No occupational licensing, legislative or certification requirements are known to apply to this unit at the time of publication.

You may want to include more information here about the target group and the purpose of the assessments (eg formative, summative, recognition)


Evidence Required

List the assessment methods to be used and the context and resources required for assessment. Copy and paste the relevant sections from the evidence guide below and then re-write these in plain English.

Element

Performance criteria

Elements describe the essential outcomes.

Performance criteria describe the performance needed to demonstrate achievement of the element.

1. Identify target markets

1.1 Identify potential of program to appeal to sections of community or industry in terms of benefits and costs

1.2 Identify sectors of community and industry that are potential users, customers and audiences of program

1.3 Develop a plan to promote program or local projects or group activities with other communication activities

2. Develop promotional materials

2.1 Determine range of promotional channels to reach target sectors

2.2 Source or develop promotional materials to suit promotional channels and target sectors

2.3 Test impact of promotional materials with group or community members

2.4 Obtain specialist marketing support to address specific marketing issues within budget and program and agency guidelines

3. Promote program to potential users

3.1 Approach potential users of program and services through promotional channels and directly

3.2 Assess impact of promotional activities to determine changes required

3.3 Adjust promotional plan and activities to achieve an improved impact

4. Obtain commitment to use program services

4.1 Present proposals for delivery of program services to interested potential users in terms of benefits, costs and other factors

4.2 Address issues raised by potential users to overcome objections

4.3 Obtain commitments to use program services or support program

5. Respond to enquiries

5.1 Address enquiries by members of community, industry and program in terms of good customer service

5.2 Keep records of contacts, enquiries and presentations for reporting and follow-up

5.3 Follow up enquiries and presentations to obtain commitments to program services and objectives

The candidate must be assessed on their ability to integrate and apply the performance requirements of this unit in a workplace setting. Performance must be demonstrated consistently over time and in a suitable range of contexts.

The candidate must provide evidence that they can:

identify the potential of a program to appeal to sections of community or industry based on benefits and costs

determine communication channels appropriate for promotion

deliver presentations in a range of direct promotional situations to appropriate persons in organisation or group

develop audio, written and graphic materials promotional materials appropriate to the program and in line with organisational requirements and standards

respond to queries and enquiries generated by the promotion program.

The candidate must demonstrate knowledge of:

program services, objectives, goals and guidelines

basic marketing principles

local advertising channels

local or regional community and industries that could be potential users of, customers and audiences of the program

organisational policies and procedures for promoting programs and groups.

Assessors must satisfy current standards for RTOs.

Submission Requirements

List each assessment task's title, type (eg project, observation/demonstration, essay, assingnment, checklist) and due date here

Assessment task 1: [title]      Due date:

(add new lines for each of the assessment tasks)

Assessment Tasks

Copy and paste from the following data to produce each assessment task. Write these in plain English and spell out how, when and where the task is to be carried out, under what conditions, and what resources are needed. Include guidelines about how well the candidate has to perform a task for it to be judged satisfactory.

Element

Performance criteria

Elements describe the essential outcomes.

Performance criteria describe the performance needed to demonstrate achievement of the element.

1. Identify target markets

1.1 Identify potential of program to appeal to sections of community or industry in terms of benefits and costs

1.2 Identify sectors of community and industry that are potential users, customers and audiences of program

1.3 Develop a plan to promote program or local projects or group activities with other communication activities

2. Develop promotional materials

2.1 Determine range of promotional channels to reach target sectors

2.2 Source or develop promotional materials to suit promotional channels and target sectors

2.3 Test impact of promotional materials with group or community members

2.4 Obtain specialist marketing support to address specific marketing issues within budget and program and agency guidelines

3. Promote program to potential users

3.1 Approach potential users of program and services through promotional channels and directly

3.2 Assess impact of promotional activities to determine changes required

3.3 Adjust promotional plan and activities to achieve an improved impact

4. Obtain commitment to use program services

4.1 Present proposals for delivery of program services to interested potential users in terms of benefits, costs and other factors

4.2 Address issues raised by potential users to overcome objections

4.3 Obtain commitments to use program services or support program

5. Respond to enquiries

5.1 Address enquiries by members of community, industry and program in terms of good customer service

5.2 Keep records of contacts, enquiries and presentations for reporting and follow-up

5.3 Follow up enquiries and presentations to obtain commitments to program services and objectives

The candidate must be assessed on their ability to integrate and apply the performance requirements of this unit in a workplace setting. Performance must be demonstrated consistently over time and in a suitable range of contexts.

The candidate must provide evidence that they can:

identify the potential of a program to appeal to sections of community or industry based on benefits and costs

determine communication channels appropriate for promotion

deliver presentations in a range of direct promotional situations to appropriate persons in organisation or group

develop audio, written and graphic materials promotional materials appropriate to the program and in line with organisational requirements and standards

respond to queries and enquiries generated by the promotion program.

The candidate must demonstrate knowledge of:

program services, objectives, goals and guidelines

basic marketing principles

local advertising channels

local or regional community and industries that could be potential users of, customers and audiences of the program

organisational policies and procedures for promoting programs and groups.

Assessors must satisfy current standards for RTOs.
Copy and paste from the following performance criteria to create an observation checklist for each task. When you have finished writing your assessment tool every one of these must have been addressed, preferably several times in a variety of contexts. To ensure this occurs download the assessment matrix for the unit; enter each assessment task as a column header and place check marks against each performance criteria that task addresses.

Observation Checklist

Tasks to be observed according to workplace/college/TAFE policy and procedures, relevant legislation and Codes of Practice Yes No Comments/feedback
Identify potential of program to appeal to sections of community or industry in terms of benefits and costs 
Identify sectors of community and industry that are potential users, customers and audiences of program 
Develop a plan to promote program or local projects or group activities with other communication activities 
Determine range of promotional channels to reach target sectors 
Source or develop promotional materials to suit promotional channels and target sectors 
Test impact of promotional materials with group or community members 
Obtain specialist marketing support to address specific marketing issues within budget and program and agency guidelines 
Approach potential users of program and services through promotional channels and directly 
Assess impact of promotional activities to determine changes required 
Adjust promotional plan and activities to achieve an improved impact 
Present proposals for delivery of program services to interested potential users in terms of benefits, costs and other factors 
Address issues raised by potential users to overcome objections 
Obtain commitments to use program services or support program 
Address enquiries by members of community, industry and program in terms of good customer service 
Keep records of contacts, enquiries and presentations for reporting and follow-up 
Follow up enquiries and presentations to obtain commitments to program services and objectives 

Forms

Assessment Cover Sheet

AHCCCF408 - Promote community programs
Assessment task 1: [title]

Student name:

Student ID:

I declare that the assessment tasks submitted for this unit are my own work.

Student signature:

Result: Competent Not yet competent

Feedback to student

 

 

 

 

 

 

 

 

Assessor name:

Signature:

Date:

Assessment Record Sheet

AHCCCF408 - Promote community programs

Student name:

Student ID:

Assessment task 1: [title] Result: Competent Not yet competent

(add lines for each task)

Feedback to student:

 

 

 

 

 

 

 

 

Overall assessment result: Competent Not yet competent

Assessor name:

Signature:

Date:

Student signature:

Date: