Assessor Resource

AHCORG404
Arrange selling through community based marketing

Assessment tool

Version 1.0
Issue Date: April 2024


This unit of competency describes the skills and knowledge required to arrange selling through community based marketing.

All work must be carried out to comply with workplace procedures, work health and safety, animal welfare and biosecurity legislation and codes, and sustainability practices.

This unit applies to individuals who take responsibility for their own work and for the quality of the work of others within know parameters and use discretion and judgment in the selection, allocation and use of available resources.

No occupational licensing, legislative or certification requirements are known to apply to this unit at the time of publication.

You may want to include more information here about the target group and the purpose of the assessments (eg formative, summative, recognition)



Evidence Required

List the assessment methods to be used and the context and resources required for assessment. Copy and paste the relevant sections from the evidence guide below and then re-write these in plain English.

Element

Performance criteria

Elements describe the essential outcomes.

Performance criteria describe the performance needed to demonstrate achievement of the element.

1. Identify and evaluate selling options

1.1 Identify the various types of community based selling schemes

1.2 Identify characteristics of the farm business produce

1.3 Identify and document the potential customer base

1.4 Evaluate and document selling options

2. Comply with the requirements of the selected community marketing scheme

2.1 Identify and comply with market requirements

2.2 Comply with legislative requirements in each step of the supply chain

2.3 Keep records to verify compliance with the community marketing scheme, food safety and organic certification where applicable

3. Develop and maintain a relationship with customers

3.1 Investigate characteristicsof the community customers

3.2 Identify potential links between the community and the farm system

3.3 Develop the connections between individuals and the farm production system

3.4 Develop a ‘farm story’ and communicate the uniqueness of the enterprise to the community using appropriate communication channels

3.5 Monitor community satisfaction levels through customer feedback and address valid concerns

4. Organise transport

4.1 Identify transport requirements and engage carriers as required

4.2 Arrange transport timing and delivery of product with carrier, processing and or selling facility and, where appropriate, agent

4.3 Comply with any special requirements to ensure appropriate transport

4.4 Comply with all relevant legislative requirements including food safety and organic certification

5. Keep records

5.1 Complete pre and post sale documentation

5.2 Record transactions to ensure traceability and reconciliation can be effected and business performance criteria can be assessed

5.3 Document customer feedback and identify and record potential improvements

The candidate must be assessed on their ability to integrate and apply the performance requirements of this unit in a workplace setting. Performance must be demonstrated consistently over time and in a suitable range of contexts.

The candidate must provide evidence that they can:

identify farm produce selling options

identify and comply with requirements of a community marketing scheme and its characteristics

establish relationships with community stakeholders and customers

monitor and record community satisfaction levels and customer feedback and address concerns

communicate the ‘farm story’ and the uniqueness of the enterprise to the community

arrange timely transport and delivery of produce and address any special transport requirements

comply with transport legislative requirements

accurately record pre and post sale documentation and transactions

identify and record potential improvements

work with natural processes and allowable inputs to improve and maintain soil fertility

apply enterprise work health and safety policies and guidelines

implement enterprise environmental sustainability practices

The candidate must demonstrate knowledge of:

applicable federal, state or territory legislation, regulations, standards, codes of practice and established safe practices relevant to the full range of processes in selling produce through community based markets

relevant legislation and regulations relating to work health and safety

organic certification systems and standards

organisation policies and procedures related to supply chain management, purchasing, and contracting and tendering

characteristics and composition of farm business marketing plans

characteristics of community marketing schemes and the steps within a farm produce supply chain

product knowledge related to goods and services required by the organisation

ways to build trust and collaboration as opposed to competition

business terms and conditions for purchasing, tendering and contracting

ethical behaviour

established communication channels and protocols

procedures for operating electronic communications equipment

procedures for recording and reporting workplace information and completing relevant documentation

Competency is to be assessed in the workplace and/or a simulated environment that accurately reflects performance in a real workplace setting.

Assessors must satisfy current standards for RTOs.


Submission Requirements

List each assessment task's title, type (eg project, observation/demonstration, essay, assingnment, checklist) and due date here

Assessment task 1: [title]      Due date:

(add new lines for each of the assessment tasks)


Assessment Tasks

Copy and paste from the following data to produce each assessment task. Write these in plain English and spell out how, when and where the task is to be carried out, under what conditions, and what resources are needed. Include guidelines about how well the candidate has to perform a task for it to be judged satisfactory.

Element

Performance criteria

Elements describe the essential outcomes.

Performance criteria describe the performance needed to demonstrate achievement of the element.

1. Identify and evaluate selling options

1.1 Identify the various types of community based selling schemes

1.2 Identify characteristics of the farm business produce

1.3 Identify and document the potential customer base

1.4 Evaluate and document selling options

2. Comply with the requirements of the selected community marketing scheme

2.1 Identify and comply with market requirements

2.2 Comply with legislative requirements in each step of the supply chain

2.3 Keep records to verify compliance with the community marketing scheme, food safety and organic certification where applicable

3. Develop and maintain a relationship with customers

3.1 Investigate characteristicsof the community customers

3.2 Identify potential links between the community and the farm system

3.3 Develop the connections between individuals and the farm production system

3.4 Develop a ‘farm story’ and communicate the uniqueness of the enterprise to the community using appropriate communication channels

3.5 Monitor community satisfaction levels through customer feedback and address valid concerns

4. Organise transport

4.1 Identify transport requirements and engage carriers as required

4.2 Arrange transport timing and delivery of product with carrier, processing and or selling facility and, where appropriate, agent

4.3 Comply with any special requirements to ensure appropriate transport

4.4 Comply with all relevant legislative requirements including food safety and organic certification

5. Keep records

5.1 Complete pre and post sale documentation

5.2 Record transactions to ensure traceability and reconciliation can be effected and business performance criteria can be assessed

5.3 Document customer feedback and identify and record potential improvements

The candidate must be assessed on their ability to integrate and apply the performance requirements of this unit in a workplace setting. Performance must be demonstrated consistently over time and in a suitable range of contexts.

The candidate must provide evidence that they can:

identify farm produce selling options

identify and comply with requirements of a community marketing scheme and its characteristics

establish relationships with community stakeholders and customers

monitor and record community satisfaction levels and customer feedback and address concerns

communicate the ‘farm story’ and the uniqueness of the enterprise to the community

arrange timely transport and delivery of produce and address any special transport requirements

comply with transport legislative requirements

accurately record pre and post sale documentation and transactions

identify and record potential improvements

work with natural processes and allowable inputs to improve and maintain soil fertility

apply enterprise work health and safety policies and guidelines

implement enterprise environmental sustainability practices

The candidate must demonstrate knowledge of:

applicable federal, state or territory legislation, regulations, standards, codes of practice and established safe practices relevant to the full range of processes in selling produce through community based markets

relevant legislation and regulations relating to work health and safety

organic certification systems and standards

organisation policies and procedures related to supply chain management, purchasing, and contracting and tendering

characteristics and composition of farm business marketing plans

characteristics of community marketing schemes and the steps within a farm produce supply chain

product knowledge related to goods and services required by the organisation

ways to build trust and collaboration as opposed to competition

business terms and conditions for purchasing, tendering and contracting

ethical behaviour

established communication channels and protocols

procedures for operating electronic communications equipment

procedures for recording and reporting workplace information and completing relevant documentation

Competency is to be assessed in the workplace and/or a simulated environment that accurately reflects performance in a real workplace setting.

Assessors must satisfy current standards for RTOs.

Copy and paste from the following performance criteria to create an observation checklist for each task. When you have finished writing your assessment tool every one of these must have been addressed, preferably several times in a variety of contexts. To ensure this occurs download the assessment matrix for the unit; enter each assessment task as a column header and place check marks against each performance criteria that task addresses.

Observation Checklist

Tasks to be observed according to workplace/college/TAFE policy and procedures, relevant legislation and Codes of Practice Yes No Comments/feedback
Identify the various types of community based selling schemes 
Identify characteristics of the farm business produce 
Identify and document the potential customer base 
Evaluate and document selling options 
Identify and comply with market requirements 
Comply with legislative requirements in each step of the supply chain 
Keep records to verify compliance with the community marketing scheme, food safety and organic certification where applicable 
Investigate characteristicsof the community customers 
Identify potential links between the community and the farm system 
Develop the connections between individuals and the farm production system 
Develop a ‘farm story’ and communicate the uniqueness of the enterprise to the community using appropriate communication channels 
Monitor community satisfaction levels through customer feedback and address valid concerns 
Identify transport requirements and engage carriers as required 
Arrange transport timing and delivery of product with carrier, processing and or selling facility and, where appropriate, agent 
Comply with any special requirements to ensure appropriate transport 
Comply with all relevant legislative requirements including food safety and organic certification 
Complete pre and post sale documentation 
Record transactions to ensure traceability and reconciliation can be effected and business performance criteria can be assessed 
Document customer feedback and identify and record potential improvements 

Forms

Assessment Cover Sheet

AHCORG404 - Arrange selling through community based marketing
Assessment task 1: [title]

Student name:

Student ID:

I declare that the assessment tasks submitted for this unit are my own work.

Student signature:

Result: Competent Not yet competent

Feedback to student

 

 

 

 

 

 

 

 

Assessor name:

Signature:

Date:


Assessment Record Sheet

AHCORG404 - Arrange selling through community based marketing

Student name:

Student ID:

Assessment task 1: [title] Result: Competent Not yet competent

(add lines for each task)

Feedback to student:

 

 

 

 

 

 

 

 

Overall assessment result: Competent Not yet competent

Assessor name:

Signature:

Date:

Student signature:

Date: