List the assessment methods to be used and the context and resources required for assessment. Copy and paste the relevant sections from the evidence guide below and then re-write these in plain English.
Element | Performance criteria |
Elements describe the essential outcomes. | Performance criteria describe the performance needed to demonstrate achievement of the element. |
1. Investigate commercialisation options | 1.1 Describe product/innovation to be commercialised 1.2 Analyse innovation alignment against organisation's innovation objectives 1.3 Research, analyse and test market opportunities 1.4 Investigate optimum business structure and funding options |
2. Develop commercialisation proposal | 2.1 Determine resourcing requirements 2.2 Develop marketing plan 2.3 Determine supply chain strategy 2.4 Determine strategies for managing Intellectual Property (IP) 2.5 Determine environmental sustainability of proposed product/idea 2.6 Develop risk mitigation plan 2.7 Negotiate proposal modifications with key stakeholders |
3. Prepare for implementation | 3.1 Develop project implementation plan 3.2 Determine monitoring process 3.3 Establish and develop required business processes 3.4 Assemble project team |
Candidates must undertake the fundamentals of product/idea commercialisation from conception to launch to full production.
Candidates must demonstrate ability to:
analyse market trends
budget, including forecasting, capacity and asset analysis, setting targets and compliance mechanisms
negotiate licensing IP (in and out), contractual supply chain arrangement and partnerships
use communication skills to:
maintain appropriate relationships with colleagues and others
value and be open to the opinions of others
work as part of a team
model collaborative communication and learning
use active listening and negotiation skills
present and negotiate proposals
seek opinions and feedback from a range of stakeholders
develop plain English texts desling with complex ideas and concepts
generate and evaluate ideas by analysing information and concepts at an abstract level
provide strategic leadership during change and negotiation processes
use problem-solving, initiative and enterprise skills to:
direct, motivate, consult and delegate appropriately
collect, analyse and interpret data using a range of methods
shape strategic thinking and inspire others with a shared vision
work with teams with diverse emotional intelligence and cognitive ability
provide leadership in workplace health and safety practice, ethical standards and legislative requirements
review own personal and professional competence against personal development objectives
support and use participative arrangements aimed at establishing trust
to develop, negotiate and structure an agreed commercialisation strategy
to apply leadership style and approach appropriate to individuals involved, outcomes being sought and contextual factors
Candidates must demonstrate specialised and integrated technical and theoretical knowledge of:
relevant legislation
business strategies and legal requirements underpinning trademarks, copyright and patents
legal requirements underpinning partnership arrangements, contracts and taxation
commercial environmental analysis techniques, including Strengths, Weaknesses, Opportunities, Threats (SWOT)/TOWS
market testing strategies and techniques
strategies for analysing and assessing the upstream and downstream implications of an innovation
risk assessment strategies and techniques
team selection, management and support strategies
environmental sustainability principles
Competency must be demonstrated through sustained performance over time, at an appropriate level of responsibility and under typical operating and production conditions for the enterprise.
Assessment must ensure:
access to an actual workplace or simulated environment
assessment over a sufficient timeframe to allow holistic assessment of the candidate's capacity to lead the development of a commercialisation strategy
resources normally used in the workplace, including organisational policies and procedures, and relevant legislation
access to stakeholders, potential partners and clients
Assessors must satisfy current standards for RTOs.