Assessor Resource

AURM542538A
Manage motorsport team media liaison

Assessment tool

Version 1.0
Issue Date: March 2024


Work involves all aspects of liaising with the media on behalf of a motorsport team and supporting team members with media interviews and appearances. It includes researching the media liaison needs of the team and the most appropriate media outlets, and preparation of a budget to support media liaison activities.

Tasks require individuals to demonstrate discretion, judgement and problem-solving skills in the development of media releases and arrangement of media interviews.

Competence may be demonstrated in a motorsport team workplace, a simulated environment, or workplaces of enterprises supporting and working closely with motorsport teams.

This unit of competency covers the skills and knowledge required to identify team media requirements and limitations, prepare media information, issue media information, arrange media interviews and evaluate publicity benefits.

You may want to include more information here about the target group and the purpose of the assessments (eg formative, summative, recognition)

Employability Skills

This unit contains employability skills.




Evidence Required

List the assessment methods to be used and the context and resources required for assessment. Copy and paste the relevant sections from the evidence guide below and then re-write these in plain English.

The evidence guide provides advice on assessment and must be read in conjunction with the performance criteria, required skills and knowledge, range statement and the Assessment Guidelines for the Training Package.

Overview of assessment

Critical aspects for assessment and evidence required to demonstrate competency in this unit

Assessors must be satisfied that the candidate can competently and consistently:

interpret and apply controlling body and category rules and supplementary regulations

apply safety requirements including the use of personal protective equipment

follow task instructions, operating procedures and inspection processes to:

minimise the risk of injury to self or others

achieve required outcomes within team time and quality standards

develop media releases for a minimum of three (3) types of media

arrange a minimum of two (2) media appearances for team persons. Appearances must be for two (2) types of media, which may include:

radio

television

live appearance at an event

guest speaker

conduct work to quality and timeliness standards

work effectively with others

modify activities to cater for variations in workplace context and environment.

Context of, and specific resources for assessment

Assessment may occur on the job or in a workplace simulated facility with process equipment, material, work instructions and deadlines.

Assessment of this competence may include project related tasks and require portfolios or other forms of indirect evidence of process.

Access to controlling body rules, category rules and supplementary regulations and legislation as identified in the Range Statement.

Method of assessment

Assessment methods must confirm consistency of performance over time and in a range of workplace contexts.

Assessment should be by direct observation of tasks and questioning on underpinning knowledge.

Assessment should be conducted over time and may be in conjunction with assessment of other units of competency.

Competence in this unit may be assessed in conjunction with other functional units which together form part of the holistic work role.

Guidance information for assessment


Submission Requirements

List each assessment task's title, type (eg project, observation/demonstration, essay, assingnment, checklist) and due date here

Assessment task 1: [title]      Due date:

(add new lines for each of the assessment tasks)


Assessment Tasks

Copy and paste from the following data to produce each assessment task. Write these in plain English and spell out how, when and where the task is to be carried out, under what conditions, and what resources are needed. Include guidelines about how well the candidate has to perform a task for it to be judged satisfactory.

Required skills

Required skills include:

collect, organise and understand information related to media, team and promotional partner publicity requirements

communicate ideas and information to enable effective team appearances and information dissemination

plan and organise activities including team member media appearances

work with others and in a team by recognising dependencies and using cooperative approaches to optimise workflow and productivity

use mathematical ideas and techniques to set-up scheduling and operate budget

use knowledge of scenario planning, logistics and differing requirements to meet team, promotional partner and media outlet needs

use workplace technology, including facsimiles, telephones and computer software related to planning and information presentation

Required knowledge

Required knowledge includes:

controlling body rules, category rules and supplementary regulations

occupational health and safety (OHS) requirements, including state/territory and federal legislation

ethical advertising legislation and code of practice

communication principles and techniques

presentation techniques

media content requirements

interview techniques

The range statement relates to the unit of competency as a whole. It allows for different work environments and situations that may affect performance. Bold italicised wording, if used in the performance criteria, is detailed below. Essential operating conditions that may be present with training and assessment (depending on the work situation, needs of the candidate, accessibility of the item, and local industry and regional contexts) may also be included.

Research team media needs

Research of team media needs includes:

clarification of team goals and objectives with team members

identification of promotional partner expectations

consideration of ethical issues in advertising and promotion

Media

Media may include

print (local, community, daily newspapers, magazines, industry publications)

television

radio (mainstream, community)

internet

Media releases

Media releases include information prepared for dissemination through:

print (e.g. newspaper and magazine)

electronic (e.g. radio, television and internet) media

Media interviews

Media interviews may include, but are not limited to:

radio

television

internet video clip interviews

Promotional partners

Promotional partners include:

existing or potential partners that are an external individual or organisation, providing financial or in-kind support to a motorsport team.

Promotional partners may also be termed 'sponsors' or 'business partners'

Promotional activities and follow-up

Promotional activities and follow-up includes:

liaison with media, promotional partners/sponsors and dissemination of team performance information

OHS requirements

OHS requirements include:

state/territory and federal legislation

controlling body requirements

manufacturer specifications and local safe operating procedures

Legislative requirements

Work is carried out in accordance with legislative obligations (including environmental requirements), health regulations, manual handling procedures and team insurance requirements

Resources

Resources may include, but are not limited to:

a computer and word processing software

Information/documents

Information/documents may include:

controlling body rules, category rules and supplementary regulations

team procedures relating to dissemination of information and media appearances

task instructions including worksheets, checklists and plans

team procedures relating to reporting and communication

legislation regarding ethical advertising

Copy and paste from the following performance criteria to create an observation checklist for each task. When you have finished writing your assessment tool every one of these must have been addressed, preferably several times in a variety of contexts. To ensure this occurs download the assessment matrix for the unit; enter each assessment task as a column header and place check marks against each performance criteria that task addresses.

Observation Checklist

Tasks to be observed according to workplace/college/TAFE policy and procedures, relevant legislation and Codes of Practice Yes No Comments/feedback
Desired outcomes of media liaison are identified in relation to team goals 
Limitations on information to be provided are identified in accordance with team requirements, confidentiality, ethical conduct and promotion partner requirements 
Media liaison budget is developed 
Media outlets and persons are researched and choices made according to team requirements, ethical conduct and promotional partner requirements 
Media suitable for promotional strategy and team requirements is selected 
Specific media outlet information needs are researched 
Media needs/requests are considered in light of team objectives, confidentiality requirements and ethical issues 
Team information and performance statistics are researched and documented 
Information prepared is clear, succinct and appropriate to target audience 
Information prepared meets team and media outlet needs and industry ethics 
Media persons are contacted and release timing arrangements made 
Team management approval is obtained and information provided to media outlet 
Promotional partner representatives are advised of release details 
Media persons are contacted and requirements negotiated 
An interview schedule and agenda is determined 
Material for interviews is researched and prepared 
Team persons are briefed and coached in presentation techniques where required 
Team management are regularly informed of arrangements and outcomes 
Promotional partner representatives are advised of interview details 
Exposure statistics are obtained from media outlets 
Promotional partner feedback on media release/interview is obtained 
Data and feedback is analysed to assess effectiveness 
Outcomes are measured against media liaison budget and team objectives 

Forms

Assessment Cover Sheet

AURM542538A - Manage motorsport team media liaison
Assessment task 1: [title]

Student name:

Student ID:

I declare that the assessment tasks submitted for this unit are my own work.

Student signature:

Result: Competent Not yet competent

Feedback to student

 

 

 

 

 

 

 

 

Assessor name:

Signature:

Date:


Assessment Record Sheet

AURM542538A - Manage motorsport team media liaison

Student name:

Student ID:

Assessment task 1: [title] Result: Competent Not yet competent

(add lines for each task)

Feedback to student:

 

 

 

 

 

 

 

 

Overall assessment result: Competent Not yet competent

Assessor name:

Signature:

Date:

Student signature:

Date: