Copy and paste from the following data to produce each assessment task. Write these in plain English and spell out how, when and where the task is to be carried out, under what conditions, and what resources are needed. Include guidelines about how well the candidate has to perform a task for it to be judged satisfactory.
Elements Elements describe the essential outcomes. | Performance Criteria Performance criteria describe the performance needed to demonstrate achievement of the element. Where bold and italicised text is used, further information is detailed in the range of conditions section. |
1. Identify team media requirements and limitations | 1.1 Desired outcomes of media liaison are identified in relation to team goals 1.2 Limitations on information to be provided are identified 1.3 Media liaison budget is developed 1.4 Media outlets and persons are researched, and decision regarding choice of required media is made according to team requirements, ethical conduct, and promotional partner requirements |
2. Prepare media information | 2.1 Type of media suitable for promotional strategy and team requirements is selected 2.2 Specific media outlet information needs are researched 2.3 Media needs and requests are considered in light of team objectives, confidentiality requirements and ethical issues 2.4 Team information and performance statistics are researched and documented 2.5 Suitable information is prepared for release |
3. Issue media information | 3.1 Media personnel are contacted and timing arrangements for release are agreed 3.2 Team management approval is obtained and information provided to media outlet 3.3 Promotional partner representatives are advised of release details |
4. Arrange media interviews | 4.1 Media persons are contacted and requirements negotiated 4.2 Interview schedule and agenda are determined 4.3 Material for interviews is researched and prepared 4.4 Team persons are briefed and coached in presentation techniques as required 4.5 Team management is regularly informed of arrangements and outcomes 4.6 Promotional partner representatives are advised of interview details |
5. Evaluate publicity benefits | 5.1 Exposure statistics are obtained from media outlets 5.2 Promotional partner feedback on media release and interview is obtained 5.3 Data and feedback are analysed to assess effectiveness 5.4 Outcomes are measured against media liaison budget and team objectives |
This section specifies work environments and conditions that may affect performance. Essential operating conditions that may be present (depending on the work situation, needs of the candidate, accessibility of the item, and local industry and regional contexts) are included. Bold italicised wording, if used in the performance criteria, is detailed below.
Identification of limitations must include consideration of: | team requirements confidentiality ethical conduct promotion partner requirements. |
Suitable information must be: | clear and succinct appropriate to target audience targeted to team and media outlet needs compliant with industry ethics. |
Before competency can be determined, individuals must demonstrate they can perform the following according to the standards defined in this unit’s elements, performance criteria, range of conditions and foundation skills:
develop different media releases for three types of media
arrange two different media appearances of a motor sport team member, including two of the following:
radio
television
live appearance at a motor sport race event
guest speaker at a motor sport promotional event.
Individuals must be able to demonstrate knowledge of:
procedures for identifying team media requirements, including:
types of media suitable for motor sport
media outlet information needs
legislation and codes of practice relating to ethical advertising
procedures for developing media budgets
procedures for preparing media information, including researching and documenting team information and performance
media interview procedures, including:
appropriate presentation of team personnel
coaching techniques of team personnel
methods of evaluating media publicity, including:
interpreting media outlet exposure
obtaining, analysing and interpreting promotional partner feedback
measuring media publicity against team media budget and team objectives.
Assessors must satisfy NVR/AQTF assessor requirements.
Competency is to be assessed in the workplace or a simulated environment that accurately reflects performance in a real workplace setting.
Assessment must include direct observation of tasks.
Where assessment of competency includes third-party evidence, individuals must provide evidence that links them to the media information and interviews they have managed for motor sport team members, e.g. media releases.
Assessors must verify performance evidence through questioning on skills and knowledge to ensure correct interpretation and application.
The following resources must be made available:
motor sport team or simulated team
types of media specified in the performance evidence.
Copy and paste from the following performance criteria to create an observation checklist for each task. When you have finished writing your assessment tool every one of these must have been addressed, preferably several times in a variety of contexts. To ensure this occurs download the assessment matrix for the unit; enter each assessment task as a column header and place check marks against each performance criteria that task addresses.
Observation Checklist