Assessor Resource
BSBADV402
Conduct pre-campaign testing
Assessment tool
Version 1.0
Issue Date: April 2024
This unit describes the skills and knowledge required to plan, pilot and refine an advertising campaign to ensure marketing communication objectives are met.
It applies to individuals in an entry-level position in media planning, media buying, account management or advertising within an advertising team or media organisation.
No licensing, legislative or certification requirements apply to this unit at the time of publication.
You may want to include more information here about the target group and the purpose of the assessments (eg formative, summative, recognition)