Assessor Resource

BSBADV404
Schedule advertisements

Assessment tool

Version 1.0
Issue Date: April 2024


This unit describes skills and knowledge required to prepare and cost media schedules, book advertising time and space, and lodge advertisements.

It applies to individuals in an entry-level position in media planning, media buying, account management or advertising within an advertising team or media organisation, who schedule advertisements.

No licensing, legislative or certification requirements apply to this unit at the time of publication.

You may want to include more information here about the target group and the purpose of the assessments (eg formative, summative, recognition)


Evidence Required

List the assessment methods to be used and the context and resources required for assessment. Copy and paste the relevant sections from the evidence guide below and then re-write these in plain English.

ELEMENT

PERFORMANCE CRITERIA

Elements describe the essential outcomes.

Performance criteria describe the performance needed to demonstrate achievement of the element.

1 Confirm advertising and media requirements

1.1 Confirm availability of completed advertisement

1.2 Identify and confirm chosen media and media vehicle/s from the media plan

1.3 Confirm timing for public release of advertisement

1.4 Confirm budget allocation per-medium per-advertising period

2 Prepare and cost media schedule

2.1 Confirm that duration and timing of media schedule meet requirements of the media plan

2.2 Ensure distribution of messages over duration of schedule meets requirements of the media plan

2.3 Ensure number, size/length and placement/timing of advertisements in media schedule is in accordance with the media plan

2.4 Negotiate costs with media vehicles, report any variations from budget in costs per-medium per-advertising period, and gain approvals to proceed

2.5 Negotiate and gain approvals for changes to schedule required by unforeseen problems with media vehicle/s from supervisors/account managers in accordance with organisational policies and procedures

2.6 Cost overall media schedule to meet budgetary requirements

3 Book advertising time/space and lodge advertisements

3.1 Follow booking procedures in accordance with organisational policy and practice using appropriate technology

3.2 Lodge advertisements to meet deadline requirements of media vehicle/s in accordance with organisational procedures

3.3 Suggest changes or improvements to organisational scheduling procedures to supervisors or managers

Submission Requirements

List each assessment task's title, type (eg project, observation/demonstration, essay, assingnment, checklist) and due date here

Assessment task 1: [title]      Due date:

(add new lines for each of the assessment tasks)

Assessment Tasks

Copy and paste from the following data to produce each assessment task. Write these in plain English and spell out how, when and where the task is to be carried out, under what conditions, and what resources are needed. Include guidelines about how well the candidate has to perform a task for it to be judged satisfactory.

ELEMENT

PERFORMANCE CRITERIA

Elements describe the essential outcomes.

Performance criteria describe the performance needed to demonstrate achievement of the element.

1 Confirm advertising and media requirements

1.1 Confirm availability of completed advertisement

1.2 Identify and confirm chosen media and media vehicle/s from the media plan

1.3 Confirm timing for public release of advertisement

1.4 Confirm budget allocation per-medium per-advertising period

2 Prepare and cost media schedule

2.1 Confirm that duration and timing of media schedule meet requirements of the media plan

2.2 Ensure distribution of messages over duration of schedule meets requirements of the media plan

2.3 Ensure number, size/length and placement/timing of advertisements in media schedule is in accordance with the media plan

2.4 Negotiate costs with media vehicles, report any variations from budget in costs per-medium per-advertising period, and gain approvals to proceed

2.5 Negotiate and gain approvals for changes to schedule required by unforeseen problems with media vehicle/s from supervisors/account managers in accordance with organisational policies and procedures

2.6 Cost overall media schedule to meet budgetary requirements

3 Book advertising time/space and lodge advertisements

3.1 Follow booking procedures in accordance with organisational policy and practice using appropriate technology

3.2 Lodge advertisements to meet deadline requirements of media vehicle/s in accordance with organisational procedures

3.3 Suggest changes or improvements to organisational scheduling procedures to supervisors or managers

Copy and paste from the following performance criteria to create an observation checklist for each task. When you have finished writing your assessment tool every one of these must have been addressed, preferably several times in a variety of contexts. To ensure this occurs download the assessment matrix for the unit; enter each assessment task as a column header and place check marks against each performance criteria that task addresses.

Observation Checklist

Tasks to be observed according to workplace/college/TAFE policy and procedures, relevant legislation and Codes of Practice Yes No Comments/feedback
Confirm availability of completed advertisement 
Identify and confirm chosen media and media vehicle/s from the media plan 
Confirm timing for public release of advertisement 
Confirm budget allocation per-medium per-advertising period 
Confirm that duration and timing of media schedule meet requirements of the media plan 
Ensure distribution of messages over duration of schedule meets requirements of the media plan 
Ensure number, size/length and placement/timing of advertisements in media schedule is in accordance with the media plan 
Negotiate costs with media vehicles, report any variations from budget in costs per-medium per-advertising period, and gain approvals to proceed 
Negotiate and gain approvals for changes to schedule required by unforeseen problems with media vehicle/s from supervisors/account managers in accordance with organisational policies and procedures 
Cost overall media schedule to meet budgetary requirements 
Follow booking procedures in accordance with organisational policy and practice using appropriate technology 
Lodge advertisements to meet deadline requirements of media vehicle/s in accordance with organisational procedures 
Suggest changes or improvements to organisational scheduling procedures to supervisors or managers 

Forms

Assessment Cover Sheet

BSBADV404 - Schedule advertisements
Assessment task 1: [title]

Student name:

Student ID:

I declare that the assessment tasks submitted for this unit are my own work.

Student signature:

Result: Competent Not yet competent

Feedback to student

 

 

 

 

 

 

 

 

Assessor name:

Signature:

Date:

Assessment Record Sheet

BSBADV404 - Schedule advertisements

Student name:

Student ID:

Assessment task 1: [title] Result: Competent Not yet competent

(add lines for each task)

Feedback to student:

 

 

 

 

 

 

 

 

Overall assessment result: Competent Not yet competent

Assessor name:

Signature:

Date:

Student signature:

Date: