- BSBADV407A - Apply media analysis and processing tools
Assessor Resource
BSBADV407A
Apply media analysis and processing tools
Assessment tool
Version 1.0
Issue Date: April 2024
This unit applies to individuals in an entry level position in a media planning or buying role within an advertising team or media organisation who use specialised media software in conducting their activities.
This unit describes the performance outcomes, skills and knowledge required to compare and contrast the characteristics of media analysis tools to choose the most appropriate software tool to perform media tasks and to evaluate their outcomes.
No licensing, legislative, regulatory or certification requirements apply to this unit at the time of endorsement.
You may want to include more information here about the target group and the purpose of the assessments (eg formative, summative, recognition)
Employability Skills
This unit contains employability skills.
Evidence Required
List the assessment methods to be used and the context and resources required for assessment. Copy and paste the relevant sections from the evidence guide below and then re-write these in plain English.
The Evidence Guide provides advice on assessment and must be read in conjunction with the performance criteria, required skills and knowledge, range statement and the Assessment Guidelines for the Training Package. | |
Overview of assessment | |
Critical aspects for assessment and evidence required to demonstrate competency in this unit | Evidence of the following is essential: evaluation and application of relevant media software options to perform media analysis tasks for at least one advertising campaign analysis and presentation of media performance for at least one advertising campaign. |
Context of and specific resources for assessment | Assessment must ensure: access to an actual workplace or simulated environment access to office equipment and resources. |
Method of assessment | A range of assessment methods should be used to assess practical skills and knowledge. The following examples are appropriate for this unit: analysis of responses to case studies and scenarios demonstration of the use of media software direct questioning combined with review of portfolios of evidence and third party workplace reports of on-the-job performance by the candidate oral or written questioning to assess knowledge of the advantages and disadvantages of specific software to perform media tasks observation of presentation of campaign performance results to advertiser evaluation of media performance results. |
Guidance information for assessment | Holistic assessment with other units relevant to the industry sector, workplace and job role is recommended, for example: BSBADV405A Perform media calculations BSBADV406A Buy and monitor media. |
Submission Requirements
List each assessment task's title, type (eg project, observation/demonstration, essay, assingnment, checklist) and due date here
Assessment task 1: [title] Due date:
(add new lines for each of the assessment tasks)
Assessment Tasks
Copy and paste from the following data to produce each assessment task. Write these in plain English and spell out how, when and where the task is to be carried out, under what conditions, and what resources are needed. Include guidelines about how well the candidate has to perform a task for it to be judged satisfactory.
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Required skills |
literacy skills to read and interpret advertising briefs, to analyse data and to write reports numeracy skills to evaluate quantitative figures generated by media reports presentation skills to present findings of campaign performance research and data collection skills to analyse media performance data and information technology skills to apply functions of media software to perform media tasks. |
Required knowledge |
data processing methods and analysis techniques industry products/services organisational structure/s, roles and responsibilities principles, advantages, disadvantages and applications of specific software to perform media tasks identification and overview knowledge of key provisions of relevant legislation from all levels of government that affects business operations, codes of practice and national standards, such as: anti-discrimination legislation consumer protection laws copyright legislation ethical principles fair trading laws privacy laws Trades Practices Act. |
The range statement relates to the unit of competency as a whole. It allows for different work environments and situations that may affect performance. Bold italicised wording, if used in the performance criteria, is detailed below. Essential operating conditions that may be present with training and assessment (depending on the work situation, needs of the candidate, accessibility of the item, and local industry and regional contexts) may also be included. | |
Characteristics may include how media software tools: | evaluate media plans perform media tasks reach audiences |
Media software tools may include: | Adequest eTAM AdSystems Asteriod BCC/TSS MaxMedia Media Advisor Media Wise Optimiser Panorama Prodigy Radioscope TeleMinute Web Ratings |
Functions may include: | analyse media performance data conduct statistical analyses develop media plans |
Demographics may include: | age income marital status education level |
Copy and paste from the following performance criteria to create an observation checklist for each task. When you have finished writing your assessment tool every one of these must have been addressed, preferably several times in a variety of contexts. To ensure this occurs download the assessment matrix for the unit; enter each assessment task as a column header and place check marks against each performance criteria that task addresses.
Observation Checklist
| Tasks to be observed according to workplace/college/TAFE policy and procedures, relevant legislation and Codes of Practice | Yes | No | Comments/feedback |
|---|---|---|---|
| Compare and contrast the characteristics and specific functions of media software tools when developing a media plan | |||
| Evaluate the advantages and disadvantages of media software tools that could be used to perform media tasks | |||
| Contrast and evaluate the functions of media software tools to perform media analysis and processing tasks | |||
| Generate media recommendations which meet advertiser's requirements | |||
| Use media software to segment target audience | |||
| Ensure program demographics match marketing objectives | |||
| Analyse radio and television survey data and logs to determine most appropriate media placements | |||
| Evaluate media performance results by channels, programs and days of the week to determine performance against desired marketing objectives | |||
| Compare media performance against expected demographics by program and time periods | |||
| Present campaign performance results to advertiser |
Forms
Assessment Cover Sheet
BSBADV407A - Apply media analysis and processing tools
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Assessment Record Sheet
BSBADV407A - Apply media analysis and processing tools
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