• BSBADV509A - Create mass print media advertisements

Assessor Resource

BSBADV509A
Create mass print media advertisements

Assessment tool

Version 1.0
Issue Date: March 2024


This unit applies to individuals working in a supervisory or management advertising role within an advertising team or media organisation who are primarily responsible for the development of mass print advertisements. Individuals undertaking this unit may develop mass print media advertisements themselves or coordinate a team to produce the advertisement.

This unit describes the performance outcomes, skills and knowledge required to create mass print media advertisements that communicate the key features of a product, service or idea to the consumer.

No licensing, legislative, regulatory or certification requirements apply to this unit at the time of endorsement.

You may want to include more information here about the target group and the purpose of the assessments (eg formative, summative, recognition)

Employability Skills

This unit contains employability skills.




Evidence Required

List the assessment methods to be used and the context and resources required for assessment. Copy and paste the relevant sections from the evidence guide below and then re-write these in plain English.

The Evidence Guide provides advice on assessment and must be read in conjunction with the performance criteria, required skills and knowledge, range statement and the Assessment Guidelines for the Training Package.

Overview of assessment

Critical aspects for assessment and evidence required to demonstrate competency in this unit

Evidence of the following is essential:

the production of at least three mass print advertisements in accordance with an advertising and creative brief including:

a newspaper advertisement

a magazine advertisement

an outdoor advertisement.

Context of and specific resources for assessment

Assessment must ensure:

access to advertising copy to be used in the advertisement

access to an actual workplace or simulated environment

access to office equipment and resources

access to advertising and creative briefs.

Method of assessment

A range of assessment methods should be used to assess practical skills and knowledge. The following examples are appropriate for this unit:

analysis of responses to case studies and scenarios

assessment of written reports/examples of mass print advertisements

demonstration of techniques used to create mass print advertisements

direct questioning combined with review of portfolios of evidence and third party workplace reports of on-the-job performance by the candidate

oral or written questioning to assess knowledge of principles and purposes of advertising

review of legal and ethical constraints identified.

Guidance information for assessment

Holistic assessment with other units relevant to the industry sector, workplace and job role is recommended, for example:

BSBWRT501A Write persuasive copy.


Submission Requirements

List each assessment task's title, type (eg project, observation/demonstration, essay, assingnment, checklist) and due date here

Assessment task 1: [title]      Due date:

(add new lines for each of the assessment tasks)


Assessment Tasks

Copy and paste from the following data to produce each assessment task. Write these in plain English and spell out how, when and where the task is to be carried out, under what conditions, and what resources are needed. Include guidelines about how well the candidate has to perform a task for it to be judged satisfactory.

Required skills

creativity and innovation skills to write engaging scripts, and to use visual and design techniques to communicate advertising messages efficiently and effectively

literacy skills to interpret requirements and to write for a variety of audiences and purposes.

Required knowledge

industry, services, products and organisation

legal and ethical requirements relating to the advertising industry

principles and purposes of advertising

principles of consumer behaviour and influences on buyer behaviour

principles of creative elements in print advertisements

range of available advertising approaches for different markets

identification and overview knowledge of key provisions of relevant legislation from all levels of government that affects business operations, codes of practice and national standards, such as:

anti-discrimination legislation

consumer protection laws

copyright legislation

ethical principles

fair trading laws

privacy laws

Trades Practices Act

requirements for advertising timelines, budget, central idea, resources as specified in the advertising brief.

The range statement relates to the unit of competency as a whole. It allows for different work environments and situations that may affect performance. Bold italicised wording, if used in the performance criteria, is detailed below. Essential operating conditions that may be present with training and assessment (depending on the work situation, needs of the candidate, accessibility of the item, and local industry and regional contexts) may also be included.

Central idea may include a verbal (text or headline) or visual (illustration) device used to present the content to the reader, listener or viewer of the advertisement, such as:

analogy and association

case histories

celebrities

continuing characters

demonstrations

exaggerated situations

fantasy

photographic tricks or special effects

product uses

recipes

slice-of-life situations

testimonials

Mass print media may include:

magazines

newspapers

outdoor advertising

Advertising content may include information to be communicated to the audience such as:

brand or image factors

competitive advantages

features of the product/service

product/service colour

product/service price

where the product/service may be obtained

Supporting information may include:

evidence to support the claimed benefit

purchasing information

reassurances for existing users

requirement to specify the target audience

Legal and ethical constraints may include:

codes of practice such as those issued by:

Advertising Federation of Australia

Australian Communications and Media Authority

Australian Competition and Consumer Commission

Australian Performing Right Association

Commercial Radio Australia

Free TV Australia

cultural expectations and influences

ethical principles

legislation, including occupational health and safety legislation

policies and guidelines

regulations

social responsibilities such as protection of children, environmental issues

societal expectations

Elements of a print advertisement may include:

borders

boxes

captions

colour

copy

coupons

headlines

logos

mandatory product or service information

shading

signatures

slogans

visuals

Copy and paste from the following performance criteria to create an observation checklist for each task. When you have finished writing your assessment tool every one of these must have been addressed, preferably several times in a variety of contexts. To ensure this occurs download the assessment matrix for the unit; enter each assessment task as a column header and place check marks against each performance criteria that task addresses.

Observation Checklist

Tasks to be observed according to workplace/college/TAFE policy and procedures, relevant legislation and Codes of Practice Yes No Comments/feedback
Confirm the central idea or creative concept, technique/s for expressing the idea/concept and mass print media to be used 
Identify and check the advertising content and supporting information for accuracy and completeness 
Confirm the time, schedule and budget requirements for creating the advertisement/s 
Identify legal and ethical constraints 
Determine and produce the elements of a print advertisement to communicate the required image, features and benefits of the product or service 
Size and position each element of the print advertisement to achieve balance and focus for the advertisement 
Ensure the typeface selections suit the product and the central idea of the advertisement, and the layout balances white space and margins 
Ensure the layout of the advertisement unifies the elements, attracts the reader to the focal point and guides the reading sequence 
Ensure the advertisement meets the requirements of the advertising brief and that it meets legal and ethical requirements 

Forms

Assessment Cover Sheet

BSBADV509A - Create mass print media advertisements
Assessment task 1: [title]

Student name:

Student ID:

I declare that the assessment tasks submitted for this unit are my own work.

Student signature:

Result: Competent Not yet competent

Feedback to student

 

 

 

 

 

 

 

 

Assessor name:

Signature:

Date:


Assessment Record Sheet

BSBADV509A - Create mass print media advertisements

Student name:

Student ID:

Assessment task 1: [title] Result: Competent Not yet competent

(add lines for each task)

Feedback to student:

 

 

 

 

 

 

 

 

Overall assessment result: Competent Not yet competent

Assessor name:

Signature:

Date:

Student signature:

Date: