Critical Aspects of Evidence
Integrated demonstration of all elements of competency and their performance criteria
Rationale for choosing approach to describing the market and segmentation criteria
Underpinning Knowledge*
* At this level the learner must demonstrate understanding of a broad knowledge base incorporating some theoretical concepts.
Relevant legislation from all levels of government that affects business operation, especially in regard to Occupational Health and Safety and environmental issues, equal opportunity, industrial relations and anti-discrimination
Advertising brief
Purposes of advertising
Advertising objectives
Underpinning Skills
Literacy skills to identify demographic and other information, to write descriptive
Communication including clarifying and reporting
Numeracy skills for collecting and analysing quantitative information
Ability to relate to people from a range of social, cultural and ethnic backgrounds and physical and mental abilities
Resource Implications
The learner and trainer should have access to appropriate documentation and resources normally used in the workplace
Consistency of Performance
In order to achieve consistency of performance, evidence should be collected over a set period of time which is sufficient to include dealings with an appropriate range and variety of situations
Context/s of Assessment
Competency is demonstrated by performance of all stated criteria, including paying particular attention to the critical aspects and the knowledge and skills elaborated in the Evidence Guide, and within the scope as defined by the Range Statement
Assessment must take account of the endorsed assessment guidelines in the Business Services Training Package
Assessment of performance requirements in this unit should be undertaken in an actual workplace or simulated environment
Assessment should reinforce the integration of the key competencies and the business services common competencies for the particular AQF level. Refer to the Key Competency Levels at the end of this unit
Key Competency Levels
Collecting, analysing and organising information (Level 2) - to evaluate market segments
Communicating ideas and information (Level 2) - through the development of a consumer profile
Planning and organising activities (Level 2) - to choose approaches and criteria to segment the market
Working with teams and others (Level2) - to identify and access sources of information for segmenting and profiling
Using mathematical ideas and techniques (Level2) - to analyse data and draw conclusions
Solving problems (Level 3) - by evaluating segments and re-doing the process if necessary
Using technology (Level 1) - to apply segmentation criteria and analyse data if required
Please refer to the Assessment Guidelines for advice on how to use the Key Competencies
Critical Aspects of Evidence
Integrated demonstration of all elements of competency and their performance criteria
Rationale for choosing approach to describing the market and segmentation criteria
Underpinning Knowledge*
* At this level the learner must demonstrate understanding of a broad knowledge base incorporating some theoretical concepts.
Relevant legislation from all levels of government that affects business operation, especially in regard to Occupational Health and Safety and environmental issues, equal opportunity, industrial relations and anti-discrimination
Advertising brief
Purposes of advertising
Advertising objectives
Underpinning Skills
Literacy skills to identify demographic and other information, to write descriptive
Communication including clarifying and reporting
Numeracy skills for collecting and analysing quantitative information
Ability to relate to people from a range of social, cultural and ethnic backgrounds and physical and mental abilities
Resource Implications
The learner and trainer should have access to appropriate documentation and resources normally used in the workplace
Consistency of Performance
In order to achieve consistency of performance, evidence should be collected over a set period of time which is sufficient to include dealings with an appropriate range and variety of situations
Context/s of Assessment
Competency is demonstrated by performance of all stated criteria, including paying particular attention to the critical aspects and the knowledge and skills elaborated in the Evidence Guide, and within the scope as defined by the Range Statement
Assessment must take account of the endorsed assessment guidelines in the Business Services Training Package
Assessment of performance requirements in this unit should be undertaken in an actual workplace or simulated environment
Assessment should reinforce the integration of the key competencies and the business services common competencies for the particular AQF level. Refer to the Key Competency Levels at the end of this unit
Key Competency Levels
Collecting, analysing and organising information (Level 2) - to evaluate market segments
Communicating ideas and information (Level 2) - through the development of a consumer profile
Planning and organising activities (Level 2) - to choose approaches and criteria to segment the market
Working with teams and others (Level2) - to identify and access sources of information for segmenting and profiling
Using mathematical ideas and techniques (Level2) - to analyse data and draw conclusions
Solving problems (Level 3) - by evaluating segments and re-doing the process if necessary
Using technology (Level 1) - to apply segmentation criteria and analyse data if required
Please refer to the Assessment Guidelines for advice on how to use the Key Competencies