Assessor Resource

BSBMKG413
Promote products and services

Assessment tool

Version 1.0
Issue Date: April 2024


This unit describes the skills and knowledge required to coordinate and review the promotion of an organisation’s products and services.

It applies to individuals with a broad knowledge of the promotion of products and services specific to an organisation. They may have responsibility to provide guidance or to delegate aspects of these tasks to others.

No licensing, legislative or certification requirements apply to this unit at the time of publication.

You may want to include more information here about the target group and the purpose of the assessments (eg formative, summative, recognition)


Evidence Required

List the assessment methods to be used and the context and resources required for assessment. Copy and paste the relevant sections from the evidence guide below and then re-write these in plain English.

ELEMENT

PERFORMANCE CRITERIA

Elements describe the essential outcomes.

Performance criteria describe the performance needed to demonstrate achievement of the element.

1. Plan promotional activities

1.1 Identify and assess promotional activities to ensure compatibility with organisational requirements

1.2 Plan and schedule promotional activities according to the marketing needs of the organisation

1.3 Determine overall promotional objectives in consultation with designated individuals and groups

1.4 Ensure that timelines and costs for promotion of activities are realistic and consistent with budget resources

1.5 Develop action plans to provide details of products and services being promoted

2. Coordinate promotional activities

2.1 Ensure personnel and resources to support promotional activities are identified and prepared to facilitate the achievement of promotional goals

2.2 Identify and agree roles and responsibilities for delivery of promotional services and allocate to relevant personnel

2.3 Establish and conduct relationships with targeted groups in a manner which enhances the positive image of the organisation

2.4 Use networks to assist in the implementation of promotional activities

3. Review and report on promotional activities

3.1 Analyse audience feedback and data to determine the impact of the promotional activity on the delivery of products and services

3.2 Assess effectiveness of planning processes to identify possible improvements in future activities

3.3 Collect feedback and provide to personnel and agencies involved in promotional activity

3.4 Analyse costs and time lines to evaluate the benefits accruing from the promotional activities

3.5 Prepare conclusions and recommendations from verifiable evidence and provide constructive advice on future directions of promotional activities

Submission Requirements

List each assessment task's title, type (eg project, observation/demonstration, essay, assingnment, checklist) and due date here

Assessment task 1: [title]      Due date:

(add new lines for each of the assessment tasks)

Assessment Tasks

Copy and paste from the following data to produce each assessment task. Write these in plain English and spell out how, when and where the task is to be carried out, under what conditions, and what resources are needed. Include guidelines about how well the candidate has to perform a task for it to be judged satisfactory.

ELEMENT

PERFORMANCE CRITERIA

Elements describe the essential outcomes.

Performance criteria describe the performance needed to demonstrate achievement of the element.

1. Plan promotional activities

1.1 Identify and assess promotional activities to ensure compatibility with organisational requirements

1.2 Plan and schedule promotional activities according to the marketing needs of the organisation

1.3 Determine overall promotional objectives in consultation with designated individuals and groups

1.4 Ensure that timelines and costs for promotion of activities are realistic and consistent with budget resources

1.5 Develop action plans to provide details of products and services being promoted

2. Coordinate promotional activities

2.1 Ensure personnel and resources to support promotional activities are identified and prepared to facilitate the achievement of promotional goals

2.2 Identify and agree roles and responsibilities for delivery of promotional services and allocate to relevant personnel

2.3 Establish and conduct relationships with targeted groups in a manner which enhances the positive image of the organisation

2.4 Use networks to assist in the implementation of promotional activities

3. Review and report on promotional activities

3.1 Analyse audience feedback and data to determine the impact of the promotional activity on the delivery of products and services

3.2 Assess effectiveness of planning processes to identify possible improvements in future activities

3.3 Collect feedback and provide to personnel and agencies involved in promotional activity

3.4 Analyse costs and time lines to evaluate the benefits accruing from the promotional activities

3.5 Prepare conclusions and recommendations from verifiable evidence and provide constructive advice on future directions of promotional activities

Copy and paste from the following performance criteria to create an observation checklist for each task. When you have finished writing your assessment tool every one of these must have been addressed, preferably several times in a variety of contexts. To ensure this occurs download the assessment matrix for the unit; enter each assessment task as a column header and place check marks against each performance criteria that task addresses.

Observation Checklist

Tasks to be observed according to workplace/college/TAFE policy and procedures, relevant legislation and Codes of Practice Yes No Comments/feedback
Identify and assess promotional activities to ensure compatibility with organisational requirements 
Plan and schedule promotional activities according to the marketing needs of the organisation 
Determine overall promotional objectives in consultation with designated individuals and groups 
Ensure that timelines and costs for promotion of activities are realistic and consistent with budget resources 
Develop action plans to provide details of products and services being promoted 
Ensure personnel and resources to support promotional activities are identified and prepared to facilitate the achievement of promotional goals 
Identify and agree roles and responsibilities for delivery of promotional services and allocate to relevant personnel 
Establish and conduct relationships with targeted groups in a manner which enhances the positive image of the organisation 
Use networks to assist in the implementation of promotional activities 
Analyse audience feedback and data to determine the impact of the promotional activity on the delivery of products and services 
Assess effectiveness of planning processes to identify possible improvements in future activities 
Collect feedback and provide to personnel and agencies involved in promotional activity 
Analyse costs and time lines to evaluate the benefits accruing from the promotional activities 
Prepare conclusions and recommendations from verifiable evidence and provide constructive advice on future directions of promotional activities 

Forms

Assessment Cover Sheet

BSBMKG413 - Promote products and services
Assessment task 1: [title]

Student name:

Student ID:

I declare that the assessment tasks submitted for this unit are my own work.

Student signature:

Result: Competent Not yet competent

Feedback to student

 

 

 

 

 

 

 

 

Assessor name:

Signature:

Date:

Assessment Record Sheet

BSBMKG413 - Promote products and services

Student name:

Student ID:

Assessment task 1: [title] Result: Competent Not yet competent

(add lines for each task)

Feedback to student:

 

 

 

 

 

 

 

 

Overall assessment result: Competent Not yet competent

Assessor name:

Signature:

Date:

Student signature:

Date: