- BSBMKG415A - Research international markets
Assessor Resource
BSBMKG415A
Research international markets
Assessment tool
Version 1.0
Issue Date: April 2024
This unit applies to individuals working with minimal supervision but with the support and assistance of a more senior person within the organisation. The activities will be focused on the target market and will involve communication and executing tasks across cultural and geographic barriers. The tasks involved in marketing goods and services internationally include selecting and implementing appropriate marketing activities, and monitoring and reviewing marketing performance.
This unit describes the performance outcomes, skills and knowledge required to undertake market research to select markets to pursue.
No licensing, legislative, regulatory or certification requirements apply to this unit at the time of endorsement.
You may want to include more information here about the target group and the purpose of the assessments (eg formative, summative, recognition)
Employability Skills
This unit contains employability skills.
Evidence Required
List the assessment methods to be used and the context and resources required for assessment. Copy and paste the relevant sections from the evidence guide below and then re-write these in plain English.
The Evidence Guide provides advice on assessment and must be read in conjunction with the performance criteria, required skills and knowledge, range statement and the Assessment Guidelines for the Training Package. | |
Overview of assessment | |
Critical aspects for assessment and evidence required to demonstrate competency in this unit | Evidence of the following is essential: identifying and documenting trends in the target market analysing information to validate trends making decisions based on available data knowledge of relevant Australian, international and local legislation. |
Context of and specific resources for assessment | Assessment must ensure: access to an actual workplace or simulated environment access to office equipment and resources access to relevant workplace documents access to information sources used by candidate. |
Method of assessment | A range of assessment methods should be used to assess practical skills and knowledge. The following examples are appropriate for this unit: direct questioning combined with review of portfolios of evidence and third party workplace reports of on-the-job performance by the candidate review of documenting and reporting of identified trends analysis of responses to case studies and scenarios observation of presentations of research about international markets oral or written questioning to assess knowledge of cultural aspects relevant to international markets researched assessment of documentation reporting decision making recommendations in relation to markets to be pursued. |
Guidance information for assessment | Holistic assessment with other units relevant to the industry sector, workplace and job role is recommended, for example: research units international business units other marketing units. |
Submission Requirements
List each assessment task's title, type (eg project, observation/demonstration, essay, assingnment, checklist) and due date here
Assessment task 1: [title] Due date:
(add new lines for each of the assessment tasks)
Assessment Tasks
Copy and paste from the following data to produce each assessment task. Write these in plain English and spell out how, when and where the task is to be carried out, under what conditions, and what resources are needed. Include guidelines about how well the candidate has to perform a task for it to be judged satisfactory.
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Required skills |
culturally appropriate communication skills to relate to people from diverse backgrounds and people with diverse abilities research and data collection skills to maintain knowledge of potential opportunities literacy skills to document research findings and recommendations planning and organising skills to manage timelines. |
Required knowledge |
identification and overview knowledge of key provisions of relevant legislation from all levels of government that affects business operations, codes of practice and national standards, such as: International Commercial Terms (INCOTERMS) trade modernisation legislation: Customs Legislation Amendment and Repeal Act, Import Processing Charges Act, Customs Depot Licensing Charges Amendment Act Trade Practices Act Warsaw Convention World Trade Organisation determinations cultural aspects relevant to international markets researched market research techniques and tools required formats for reporting outcomes of research available external and internal information sources related to international markets. |
The range statement relates to the unit of competency as a whole. It allows for different work environments and situations that may affect performance. Bold italicised wording, if used in the performance criteria, is detailed below. Essential operating conditions that may be present with training and assessment (depending on the work situation, needs of the candidate, accessibility of the item, and local industry and regional contexts) may also be included. | |
Target markets may include: | specific country or countries geographic region/s within specific country or countries specific sub-groups within selected areas combinations of above |
Information requirements may include: | balance of payments data competitors cultural and social influences of consumers demand and unmet demand demographic data economic and socioeconomic data regulations on foreign investment size of market segments tariff and non-tariff barriers |
Assistance may be sought from: | Austrade, state/territory departments and agencies, chambers of commerce industry or trade associations, other private organisations, consultants manager and colleagues within organisation |
Sources may include: | academic publications and personnel Austrade, state/territory departments and agencies, chambers of commerce trade and business publications |
Statistical analysis may include: | measures of central tendency measures of dispersion nature and degree of relationship between variables normal distribution probability curve sampling time series analysis |
Trends may include: | buying patterns changes in demand and unmet demand demographics of decision maker/purchaser imports versus local sales seasonal variations |
Causal influences may include: | attitude towards Australia and Australian products and services consumer awareness cultural considerations related to values, beliefs current availability of products or services economic or socioeconomic factors local alternatives to product or service perceptions of potential consumers |
Decision making may refer to: | market entry strategy to be adopted markets selected for more in-depth research markets to be pursued |
Relevant personnel may include: | chief executive officer of organisation, board of directors client for market research manager or supervisor marketing manager |
Copy and paste from the following performance criteria to create an observation checklist for each task. When you have finished writing your assessment tool every one of these must have been addressed, preferably several times in a variety of contexts. To ensure this occurs download the assessment matrix for the unit; enter each assessment task as a column header and place check marks against each performance criteria that task addresses.
Observation Checklist
| Tasks to be observed according to workplace/college/TAFE policy and procedures, relevant legislation and Codes of Practice | Yes | No | Comments/feedback |
|---|---|---|---|
| Identify target markets for market research for international markets from brief or manager | |||
| Confirm information requirements for market research | |||
| Seek assistance as required, with sourcing and accessing required information | |||
| Identify and access sources of required information | |||
| Collate required information from information sources | |||
| Apply statistical analysis tools to information to identify trends | |||
| Seek assistance as required, with analysing required information | |||
| Investigate causal influences | |||
| Document and report identified trends and causal influences to relevant personnel within the organisation | |||
| Base decision making on available data | |||
| Check consistency of decision making against data, and document a rationale for decision making in relation to markets to be pursued | |||
| Document and report recommendations to relevant personnel within the organisation |
Forms
Assessment Cover Sheet
BSBMKG415A - Research international markets
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Assessment Record Sheet
BSBMKG415A - Research international markets
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