Assessor Resource

BSBMKG516
Profile international markets

Assessment tool

Version 1.0
Issue Date: March 2024


This unit describes the skills and knowledge required to select and confirm an appropriate international market.

It applies to individuals who possess a sound theoretical knowledge base in international business management, and demonstrate a range of managerial skills to ensure international business activities are conducted effectively.

In this role, individuals work in a supervisory capacity leading teams that choose appropriate international market/s by identifying a target market, profiling that market and developing a positioning strategy.

No licensing, legislative or certification requirements apply to this unit at the time of publication.

You may want to include more information here about the target group and the purpose of the assessments (eg formative, summative, recognition)



Evidence Required

List the assessment methods to be used and the context and resources required for assessment. Copy and paste the relevant sections from the evidence guide below and then re-write these in plain English.

ELEMENT

PERFORMANCE CRITERIA

Elements describe the essential outcomes.

Performance criteria describe the performance needed to demonstrate achievement of the element.

1. Select potential international markets for further investigation

1.1 Determine readiness to market products or services internationally

1.2 List potential international markets for further investigation

1.3 Identify information sources to inform process for selection of international markets

1.4 Determine and document criteria to determine suitability of international markets for product or service

1.5 Access and use information sources to determine suitability of international markets for product or service to be marketed

1.6 Select international markets for profiling

2. Identify target market

2.1 Evaluate and choose approaches for determining and describing total market within selected countries, for a product or service

2.2 Define target market for a product or service in terms of prospective users/consumers, selected market segment/s, and cultural appropriateness of product or service

2.3 Use segment descriptors to describe target market

2.4 Identify available marketing strategic options and select targeting strategy that best meets requirements of the marketing plan

2.5 Check cultural appropriateness of chosen targeting strategy using available information sources

3. Profile target audience

3.1 Describe total and selected market and selected market segment/s as a consumer profile

3.2 Ensure consumer profile identifies consumer characteristics in standard statistical terms and/or descriptive terms used in media selection

3.3 Use demographic data and/or psychographic descriptions in consumer profile in accordance with requirements of the marketing plan

3.4 Ensure profile meets organisational requirements for language, format, content and level of detail

4. Develop positioning strategy

4.1 Identify available positioning strategies and choose a strategy to meet marketing requirements and consumer profile, including culture of profiled groups

4.2 Check cultural appropriateness of chosen positioning strategies using available information sources

4.3 Write a positioning implementation plan in accordance with organisational requirements


Submission Requirements

List each assessment task's title, type (eg project, observation/demonstration, essay, assingnment, checklist) and due date here

Assessment task 1: [title]      Due date:

(add new lines for each of the assessment tasks)


Assessment Tasks

Copy and paste from the following data to produce each assessment task. Write these in plain English and spell out how, when and where the task is to be carried out, under what conditions, and what resources are needed. Include guidelines about how well the candidate has to perform a task for it to be judged satisfactory.

ELEMENT

PERFORMANCE CRITERIA

Elements describe the essential outcomes.

Performance criteria describe the performance needed to demonstrate achievement of the element.

1. Select potential international markets for further investigation

1.1 Determine readiness to market products or services internationally

1.2 List potential international markets for further investigation

1.3 Identify information sources to inform process for selection of international markets

1.4 Determine and document criteria to determine suitability of international markets for product or service

1.5 Access and use information sources to determine suitability of international markets for product or service to be marketed

1.6 Select international markets for profiling

2. Identify target market

2.1 Evaluate and choose approaches for determining and describing total market within selected countries, for a product or service

2.2 Define target market for a product or service in terms of prospective users/consumers, selected market segment/s, and cultural appropriateness of product or service

2.3 Use segment descriptors to describe target market

2.4 Identify available marketing strategic options and select targeting strategy that best meets requirements of the marketing plan

2.5 Check cultural appropriateness of chosen targeting strategy using available information sources

3. Profile target audience

3.1 Describe total and selected market and selected market segment/s as a consumer profile

3.2 Ensure consumer profile identifies consumer characteristics in standard statistical terms and/or descriptive terms used in media selection

3.3 Use demographic data and/or psychographic descriptions in consumer profile in accordance with requirements of the marketing plan

3.4 Ensure profile meets organisational requirements for language, format, content and level of detail

4. Develop positioning strategy

4.1 Identify available positioning strategies and choose a strategy to meet marketing requirements and consumer profile, including culture of profiled groups

4.2 Check cultural appropriateness of chosen positioning strategies using available information sources

4.3 Write a positioning implementation plan in accordance with organisational requirements

Copy and paste from the following performance criteria to create an observation checklist for each task. When you have finished writing your assessment tool every one of these must have been addressed, preferably several times in a variety of contexts. To ensure this occurs download the assessment matrix for the unit; enter each assessment task as a column header and place check marks against each performance criteria that task addresses.

Observation Checklist

Tasks to be observed according to workplace/college/TAFE policy and procedures, relevant legislation and Codes of Practice Yes No Comments/feedback
Determine readiness to market products or services internationally 
List potential international markets for further investigation 
Identify information sources to inform process for selection of international markets 
Determine and document criteria to determine suitability of international markets for product or service 
Access and use information sources to determine suitability of international markets for product or service to be marketed 
Select international markets for profiling 
Evaluate and choose approaches for determining and describing total market within selected countries, for a product or service 
Define target market for a product or service in terms of prospective users/consumers, selected market segment/s, and cultural appropriateness of product or service 
Use segment descriptors to describe target market 
Identify available marketing strategic options and select targeting strategy that best meets requirements of the marketing plan 
Check cultural appropriateness of chosen targeting strategy using available information sources 
Describe total and selected market and selected market segment/s as a consumer profile 
Ensure consumer profile identifies consumer characteristics in standard statistical terms and/or descriptive terms used in media selection 
Use demographic data and/or psychographic descriptions in consumer profile in accordance with requirements of the marketing plan 
Ensure profile meets organisational requirements for language, format, content and level of detail 
Identify available positioning strategies and choose a strategy to meet marketing requirements and consumer profile, including culture of profiled groups 
Check cultural appropriateness of chosen positioning strategies using available information sources 
Write a positioning implementation plan in accordance with organisational requirements 

Forms

Assessment Cover Sheet

BSBMKG516 - Profile international markets
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I declare that the assessment tasks submitted for this unit are my own work.

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Result: Competent Not yet competent

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Assessment Record Sheet

BSBMKG516 - Profile international markets

Student name:

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Assessment task 1: [title] Result: Competent Not yet competent

(add lines for each task)

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Overall assessment result: Competent Not yet competent

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