Assessor Resource
BSBMKG518A
Plan and implement services marketing
Assessment tool
Version 1.0
Issue Date: March 2024
This unit applies to individuals working in a marketing supervisory or management role within a marketing team responsible for the marketing of services. They may work in small, medium or large enterprises and in a variety of industries, including service industries. The services to be marketed could be professional services, services to consumers and business customers, and services linked to tangible products. The unit reflects the fact that the marketing of services differs from the marketing of goods; and that services have distinctive characteristics with implications for a strategy.
This unit describes the performance outcomes, skills and knowledge required to use a range of strategies to plan and implement the marketing of services.
No licensing, legislative, regulatory or certification requirements apply to this unit at the time of endorsement.
You may want to include more information here about the target group and the purpose of the assessments (eg formative, summative, recognition)