Assessor Resource
BSBMKG519A
Plan and implement business-to-business marketing
Assessment tool
Version 1.0
Issue Date: April 2024
This unit applies to individuals working in a marketing supervisory or management role within a marketing team responsible for business-to-business marketing. They may work in small, medium or large enterprises and in a variety of industries. The unit reflects the fact that business-to-business marketing differs from consumer marketing; and that business markets have distinctive characteristics with implications for a strategy.
This unit describes the performance outcomes, skills and knowledge required to plan and implement business-to-business (B2B) marketing.
No licensing, legislative, regulatory or certification requirements apply to this unit at the time of endorsement.
You may want to include more information here about the target group and the purpose of the assessments (eg formative, summative, recognition)