Essential knowledge: The candidate must be able to demonstrate essential knowledge required to effectively do the task outlined in elements and performance criteria of this unit, manage the task and manage contingencies in the context of the identified work role These include knowledge of: An understanding of the context and relationship of client issues to community, society and government policy Broad knowledge of relevant range of issues affecting the client group Key stakeholders and how to access them Knowledge specific to the client/consumer group Knowledge specific to working with people from culturally and linguistically diverse (CALD) backgrounds Political lobbying processes, including electronic campaigning Relevant agencies and services which may assist in promoting and advocating Relevant regulatory, legislative and legal requirements Social policies relevant to the service delivery at national, state/territory and local level Structural, political and other social factors which operate to maintain discrimination against clients, consumers and service users Structural, political and other social factors which can be addressed to improve promotion activities, such as: age and culture ethnicity gender language socioeconomic status Understanding of the balance between the rights of the general community and the rights of people with specific issues Use of media for advocacy purposes |