Assessor Resource
CPPCMN8002A
Identify and develop business opportunities
Assessment tool
Version 1.0
Issue Date: April 2024
This unit of competency supports senior managers and business owners who market the organisation and build business opportunities.
This unit of competency specifies the outcomes required to identify and develop business opportunities. This involves developing a marketing strategy, which includes the identification of the market segment in which the business operates; developing strategies for branding the enterprise; selling professional services; and managing clients.
The capacity to respond to tenders and win business is also addressed.
You may want to include more information here about the target group and the purpose of the assessments (eg formative, summative, recognition)