List the assessment methods to be used and the context and resources required for assessment. Copy and paste the relevant sections from the evidence guide below and then re-write these in plain English.
ELEMENT | PERFORMANCE CRITERIA |
Elements describe the essential outcomes. | Performance criteria describe the performance needed to demonstrate achievement of the element. |
1. Research type to develop design solutions | 1.1 Assess the function and effect of type on visual communication using historical and contemporary research 1.2 Research and evaluate detailed technical and aesthetic factors that influence the successful use of typography 1.3 Explore relationships between typographic form and related imagery across digital and traditional media 1.4 Analyse own approach to typography in the context of research |
2. Explore creative and complex applications of type | 2.1 Explore and extend the potential of typography in own design practice 2.2 Investigate the ways that typography conveys messages at a detailed level 2.3 Analyse the interactions between text and other visual components in complex forms of information 2.4 Experiment with the expressive potential of type 2.5 Evaluate typography in the context of current technologies in design practice |
3. Extend typography expertise in professional practice | 3.1 Apply typography to the needs of complex design projects 3.2 Work effectively with complex, varied and large amounts of type 3.3 Control typography hierarchy and systems within complex applications 3.4 Create specialised type to meet particular design needs, including dynamic and sculptural type 3.5 Develop typography for 2-D, 3-D and virtual applications 3.6 Participate knowledgeably and critically in discussions with industry peers and professionals about typographic design |
Evidence of the ability to:
research and assess technical and conceptual use of typography to inform own ideas
investigate and experiment with different functions of typography
use research findings and investigative and exploratory outcomes to extend the use of typography in professional design practice
develop specialised typography for a range of two-dimensional (2-D), three-dimensional (3-D) and virtual applications.
Note: If a specific volume or frequency is not stated, then evidence must be provided at least once.
To complete the unit requirements safely and effectively, the individual must:
fully explain how typography theory and practice influences own practice
outline historical and contemporary trends in typography and their impact on graphic design practice.
describe the commercial and creative potential for graphic designers with specialised typography expertise
describe the expressive potential of type
outline features of specialised typography and describe how they are developed and used, including:
interactive type
animated type
sculptural type.
Assessment must be conducted in a safe environment where evidence gathered demonstrates consistent performance of typical activities experienced in creative arts industry environments. The assessment environment must include access to:
historical and contemporary information about typography
technologies used in graphic design.
Assessors of this unit must satisfy the requirements for assessors in applicable vocational educational and training legislation, frameworks and/or standards.