List the assessment methods to be used and the context and resources required for assessment. Copy and paste the relevant sections from the evidence guide below and then re-write these in plain English.
ELEMENT | PERFORMANCE CRITERIA |
Elements describe the essential outcomes. | Performance criteria describe the performance needed to demonstrate achievement of the element. |
1. Interpret the illustration brief | 1.1 Analyse the illustration brief for key communication objectives 1.2 Develop an understanding of the broader context for the illustrative work 1.3 Discuss and develop shared understanding of illustration requirements with relevant people |
2. Generate and assess ideas for illustrations | 2.1 Evaluate the specific context and proposed media for the illustrative work 2.2 Identify and source references that inform ideas for the illustrative work 2.3 Evaluate current and emerging trends in illustration for potential ideas 2.4 Explore and experiment with different approaches and techniques for communication of key messages 2.5 Create appropriate relationships between different visual components 2.6 Collaborate with others, including experts, to maximise contribution of ideas 2.7 Assess ideas for technical, creative and budgetary implications 2.8 Refine and select approaches that best balance the overall needs of the brief |
3. Create illustrations | 3.1 Create impactful illustrations through effective engagement with the elements and principles of design 3.2 Use advanced compositional skills to establish strong spatial relationships in illustrations 3.3 Create appropriate mood and feeling in illustrations 3.4 Develop and reflect on evolving personal style in illustrative work 3.5 Engage in an ongoing process of testing, creative collaboration and refinement during the process |
4. Finalise illustrations | 4.1 Negotiate and agree to modifications and amend as required 4.2 Develop accurate and comprehensive documentation to support the production process 4.3 Present final illustrations and documentation to relevant people and confirm acceptance |
5. Evaluate effectiveness of illustrations | 5.1 Evaluate completed illustrations for success in achieving objectives 5.2 Assess work against creative, technical and business considerations 5.3 Analyse and evaluate feedback from client and others 5.4 Evaluate own role in design process and note areas for future improvement |
Evidence of the ability to:
explore and experiment with a range of design approaches and illustration techniques to create a body of illustrative work that:
meets the requirements of associated briefs
shows a command of advanced compositional skills in both print and digital formats
supports own ideas for work.
Note: If a specific volume or frequency is not stated, then evidence must be provided at least once.
To complete the unit requirements safely and effectively, the individual must:
describe intellectual property requirements relevant to producing illustrations
explain different formats for illustrative briefs and summarise typical inclusions
describe typical roles and responsibilities of key people involved in illustration projects
describe key issues that impact on illustrative work:
creative, technical and business issues
legal and ethical requirements
production factors for both print and digital formats
discuss current and emerging trends in illustration
explain a broad range of uses for illustrations and principles that apply to different usage
describe the properties and capabilities of these illustration techniques:
digital and traditional techniques
image manipulation
layout and typography
describe, for the elements and principles of design, the detailed characteristics, complex interrelationships, use in illustrations and how they may be challenged
describe a range of creative thinking techniques and how they can be used to encourage new ideas.
Assessment must be conducted in a safe environment where evidence gathered demonstrates consistent performance of typical activities experienced in creative arts industry environments. The assessment environment must include access to:
equipment, tools and materials used to produce illustrations
briefs on which to base illustrations
information sources.
Assessors of this unit must satisfy the requirements for assessors in applicable vocational educational and training legislation, frameworks and/or standards.