Assessor Resource

CUAPHI506
Provide photographic portrait services

Assessment tool

Version 1.0
Issue Date: March 2024


This unit describes the skills and knowledge required to produce portrait images for personal, family or corporate collections.

It applies to individuals who document and produce professional portrait images in key moments, moods and events based around individuals, families and gatherings. People in this role may be responsible for supervising others.

No licensing, legislative or certification conditions apply to this unit at the time of publication.

You may want to include more information here about the target group and the purpose of the assessments (eg formative, summative, recognition)



Evidence Required

List the assessment methods to be used and the context and resources required for assessment. Copy and paste the relevant sections from the evidence guide below and then re-write these in plain English.

ELEMENT

PERFORMANCE CRITERIA

Elements describe the essential outcomes.

Performance criteria describe the performance needed to demonstrate achievement of the element.

1. Plan portrait photo imaging services

1.1 Research styles and conceptual and aesthetic approaches to photographic portraits

1.2 Develop studio style for intended target audience

1.3 Create work samples representative of studio style for marketing and promotional purposes

1.4 Prepare pricing schedule, order forms, terms of trade and contracts

1.5 Establish professional practice arrangements including insurances, releases, intellectual property, privacy and other relevant legal requirements and codes of practice

1.6 Promote and market portrait photo imaging services

2. Prepare for shoot

2.1 Discuss and confirm with client creative aspects of shoot, product formats and pricing

2.2 Assess shoot requirements and take test shots to refine approach

2.3 Develop shoot management timelines, prepare equipment and confirm production team support where necessary

2.4 Confirm with necessary parties access to locations and subjects

3. Shoot and produce images

3.1 Interact with client to capture photo images to agreed style, content and specifications

3.2 Generate proof images and seek feedback from client on shoot progress and image selection

3.3 Optimise images to agreed client specifications using industry standards

3.4 Output optimised images or integrated presentation products to client specifications using agreed service suppliers

3.5 Prepare invoice and deliver with completed creative product to client

4. Wrap up and review shoot

4.1 Check and reinstate equipment and shoot site to original condition

4.2 Review client feedback and evaluate personal performance in shoot context

4.3 Catalogue and archive optimised images or integrated presentation products according to industry standards

4.4 Maintain contractual and financial records for business and taxation purposes

4.5 Update work samples of domestic photo imaging services for self-promotion purposes

4.6 Identify future opportunities, work directions, equipment needs and workflow changes resulting from shoot

Evidence of the ability to:

interpret a brief and confirm requirements with client and other relevant personnel

arrange agreements, contracts, licences, permits and invoices following standard business practices

devise a shoot schedule and organise photo imaging equipment, subjects and locations to shoot portrait photo images according to legal requirements

apply imaging skills to capture and optimise portrait photo images, in collaboration with others

process, catalogue and archive photo images in accordance with industry standards

package photo images for promotional purposes

evaluate own performance and creative products for future improvement.

Note: If a specific volume or frequency is not stated, then evidence must be provided at least once.

To complete the unit requirements safely and effectively, the individual must:

describe styles and conceptual and aesthetic approaches as they apply to portrait photo images in a range of contexts

describe the features and capabilities of portrait photo imaging capture technologies

explain techniques to proof, optimise and process portrait photo images

describe key business and taxation practices associated with a portrait photo imaging practice

describe professional practice arrangements and codes of practice applicable to a portrait photographer.

Assessment must be conducted in a safe environment where evidence gathered demonstrates consistent performance of typical activities experienced in creative arts industry environments. The assessment environment must include access to:

photo imaging capture and production equipment

locations for photographic portrait shoots.

Assessors of this unit must satisfy the requirements for assessors in applicable vocational educational and training legislation, frameworks and/or standards.


Submission Requirements

List each assessment task's title, type (eg project, observation/demonstration, essay, assingnment, checklist) and due date here

Assessment task 1: [title]      Due date:

(add new lines for each of the assessment tasks)


Assessment Tasks

Copy and paste from the following data to produce each assessment task. Write these in plain English and spell out how, when and where the task is to be carried out, under what conditions, and what resources are needed. Include guidelines about how well the candidate has to perform a task for it to be judged satisfactory.

ELEMENT

PERFORMANCE CRITERIA

Elements describe the essential outcomes.

Performance criteria describe the performance needed to demonstrate achievement of the element.

1. Plan portrait photo imaging services

1.1 Research styles and conceptual and aesthetic approaches to photographic portraits

1.2 Develop studio style for intended target audience

1.3 Create work samples representative of studio style for marketing and promotional purposes

1.4 Prepare pricing schedule, order forms, terms of trade and contracts

1.5 Establish professional practice arrangements including insurances, releases, intellectual property, privacy and other relevant legal requirements and codes of practice

1.6 Promote and market portrait photo imaging services

2. Prepare for shoot

2.1 Discuss and confirm with client creative aspects of shoot, product formats and pricing

2.2 Assess shoot requirements and take test shots to refine approach

2.3 Develop shoot management timelines, prepare equipment and confirm production team support where necessary

2.4 Confirm with necessary parties access to locations and subjects

3. Shoot and produce images

3.1 Interact with client to capture photo images to agreed style, content and specifications

3.2 Generate proof images and seek feedback from client on shoot progress and image selection

3.3 Optimise images to agreed client specifications using industry standards

3.4 Output optimised images or integrated presentation products to client specifications using agreed service suppliers

3.5 Prepare invoice and deliver with completed creative product to client

4. Wrap up and review shoot

4.1 Check and reinstate equipment and shoot site to original condition

4.2 Review client feedback and evaluate personal performance in shoot context

4.3 Catalogue and archive optimised images or integrated presentation products according to industry standards

4.4 Maintain contractual and financial records for business and taxation purposes

4.5 Update work samples of domestic photo imaging services for self-promotion purposes

4.6 Identify future opportunities, work directions, equipment needs and workflow changes resulting from shoot

Evidence of the ability to:

interpret a brief and confirm requirements with client and other relevant personnel

arrange agreements, contracts, licences, permits and invoices following standard business practices

devise a shoot schedule and organise photo imaging equipment, subjects and locations to shoot portrait photo images according to legal requirements

apply imaging skills to capture and optimise portrait photo images, in collaboration with others

process, catalogue and archive photo images in accordance with industry standards

package photo images for promotional purposes

evaluate own performance and creative products for future improvement.

Note: If a specific volume or frequency is not stated, then evidence must be provided at least once.

To complete the unit requirements safely and effectively, the individual must:

describe styles and conceptual and aesthetic approaches as they apply to portrait photo images in a range of contexts

describe the features and capabilities of portrait photo imaging capture technologies

explain techniques to proof, optimise and process portrait photo images

describe key business and taxation practices associated with a portrait photo imaging practice

describe professional practice arrangements and codes of practice applicable to a portrait photographer.

Assessment must be conducted in a safe environment where evidence gathered demonstrates consistent performance of typical activities experienced in creative arts industry environments. The assessment environment must include access to:

photo imaging capture and production equipment

locations for photographic portrait shoots.

Assessors of this unit must satisfy the requirements for assessors in applicable vocational educational and training legislation, frameworks and/or standards.

Copy and paste from the following performance criteria to create an observation checklist for each task. When you have finished writing your assessment tool every one of these must have been addressed, preferably several times in a variety of contexts. To ensure this occurs download the assessment matrix for the unit; enter each assessment task as a column header and place check marks against each performance criteria that task addresses.

Observation Checklist

Tasks to be observed according to workplace/college/TAFE policy and procedures, relevant legislation and Codes of Practice Yes No Comments/feedback
Research styles and conceptual and aesthetic approaches to photographic portraits 
Develop studio style for intended target audience 
Create work samples representative of studio style for marketing and promotional purposes 
Prepare pricing schedule, order forms, terms of trade and contracts 
Establish professional practice arrangements including insurances, releases, intellectual property, privacy and other relevant legal requirements and codes of practice 
Promote and market portrait photo imaging services 
Discuss and confirm with client creative aspects of shoot, product formats and pricing 
Assess shoot requirements and take test shots to refine approach 
Develop shoot management timelines, prepare equipment and confirm production team support where necessary 
Confirm with necessary parties access to locations and subjects 
Interact with client to capture photo images to agreed style, content and specifications 
Generate proof images and seek feedback from client on shoot progress and image selection 
Optimise images to agreed client specifications using industry standards 
Output optimised images or integrated presentation products to client specifications using agreed service suppliers 
Prepare invoice and deliver with completed creative product to client 
Check and reinstate equipment and shoot site to original condition 
Review client feedback and evaluate personal performance in shoot context 
Catalogue and archive optimised images or integrated presentation products according to industry standards 
Maintain contractual and financial records for business and taxation purposes 
Update work samples of domestic photo imaging services for self-promotion purposes 
Identify future opportunities, work directions, equipment needs and workflow changes resulting from shoot 

Forms

Assessment Cover Sheet

CUAPHI506 - Provide photographic portrait services
Assessment task 1: [title]

Student name:

Student ID:

I declare that the assessment tasks submitted for this unit are my own work.

Student signature:

Result: Competent Not yet competent

Feedback to student

 

 

 

 

 

 

 

 

Assessor name:

Signature:

Date:


Assessment Record Sheet

CUAPHI506 - Provide photographic portrait services

Student name:

Student ID:

Assessment task 1: [title] Result: Competent Not yet competent

(add lines for each task)

Feedback to student:

 

 

 

 

 

 

 

 

Overall assessment result: Competent Not yet competent

Assessor name:

Signature:

Date:

Student signature:

Date: