List the assessment methods to be used and the context and resources required for assessment. Copy and paste the relevant sections from the evidence guide below and then re-write these in plain English.
ELEMENT | PERFORMANCE CRITERIA |
Elements describe the essential outcomes. | Performance criteria describe the performance needed to demonstrate achievement of the element. |
1. Research and initiate project opportunities | 1.1 Research potential grants, commissions or sponsorships for identified concept proposal 1.2 Evaluate potential funding opportunities with relevant people 1.3 Research and scope creative and technical approach for concept proposal 1.4 Prepare budget with estimated costings and timelines 1.5 Develop materials to support concept proposal 1.6 Complete and submit budget, timeline and supporting material for application, submission or expression of interest |
2. Prepare for project | 2.1 Research and establish professional practice arrangements including insurances, releases, intellectual property, work health and safety and other relevant legal requirements and media codes of practice 2.2 Document project development and workflow procedures using range of media 2.3 Capture, acquire and enhance developmental images to illustrate potential project concepts 2.4 Integrate developmental images into production samples and maquettes 2.5 Critically evaluate production samples with stakeholders and relevant personnel, and confirm project approach |
3. Create and present finished work | 3.1 Produce and output photo images to meet required specifications and integrate into creative product 3.2 Review work quality and progress continually against timelines 3.3 Catalogue and archive photo images according to industry or enterprise standards 3.4 Assemble work and transfer or transport to agreed presentation site 3.5 Present, display or install work at site |
4. Use media opportunities to promote work | 4.1 Identify and coordinate media and promotion opportunities for project 4.2 Prepare artist statement, supporting visual materials and other relevant information for media 4.3 Supply media package to selected media services and collect, collate and follow up on media responses |
5. Wrap up and review project | 5.1 Collate images and associated documentation and archive to inform future projects 5.2 Complete contractual and financial requirements of project and maintain records for business and taxation purposes 5.3 Review responses to the work from clients, stakeholders, peers and members of public 5.4 Review personal performance within project context and note areas for future improvement 5.5 Identify future opportunities, themes and work directions resulting from project |
Evidence of the ability to:
identify funding opportunities for a photo image art proposal, and develop and submit an application
conceptualise, research and produce original photo art images that meet agreed project requirements and timelines
organise promotion and presentation of photo art images in suitable medium, publicise event and document process
catalogue and archive photo images in accordance with industry standards
complete required project, business and taxation documentation
review feedback and evaluate own performance for improvement.
Note: If a specific volume or frequency is not stated, then evidence must be provided at least once.
To complete the unit requirements safely and effectively, the individual must:
describe potential arts funding agencies in Australia that may contribute to supporting visual art photo image production
outline professional practice arrangements as they apply to the media photographer
describe the features and capabilities of photo imaging capture technologies as they apply to art photography
describe the common commercial approaches that physical and online gallery and exhibition systems take to displaying works of art
outline media channels that may publicise photo art presentations
explain intellectual property rights as they apply to creative works and how these are secured
outline contracts, invoicing and other business obligations as they apply to grants, commissions or sponsorships
outline systems to securely catalogue and archive photo images and business records.
Assessment must be conducted in a safe environment where evidence gathered demonstrates consistent performance of typical activities experienced in creative arts industry environments. The assessment environment must include access to:
photo imaging capture and production equipment
locations and studios for commercial photo imaging shoots.
Assessors of this unit must satisfy the requirements for assessors in applicable vocational educational and training legislation, frameworks and/or standards.