Assessor Resource

CUAPPM505
Develop, implement and monitor program schedules

Assessment tool

Version 1.0
Issue Date: April 2024


This unit describes the skills and knowledge required to create program schedules for television and radio broadcasters in commercial, public or community radio or television.

It applies to individuals who use knowledge of program inventories and audience demographics, flows and behavior, to plan, implement and monitor program schedules.

In this role the programmer or scheduler liaises closely with program buyers and suppliers, and generally reports to senior station managers, including program directors.

No licensing, legislative or certification requirements apply to this unit at the time of publication.

You may want to include more information here about the target group and the purpose of the assessments (eg formative, summative, recognition)


Evidence Required

List the assessment methods to be used and the context and resources required for assessment. Copy and paste the relevant sections from the evidence guide below and then re-write these in plain English.

ELEMENT

PERFORMANCE CRITERIA

Elements describe the essential outcomes.

Performance criteria describe the performance needed to demonstrate achievement of the element.

1. Assess market requirements

1.1 Analyse audience research and statistics to assess current performance of station’s program schedule

1.2 Identify target audience requirements, markets and demographic parameters as basis for program scheduling

1.3 Liaise with relevant personnel to determine direction and nature of programs required to meet broadcaster’s policies and objectives

1.4 Document appropriate market research and consumer patterns in viewing or listening, as required

2. Assess current program schedule

2.1 Analyse current program inventory and types, and suggest additions or variations to more effectively meet broadcaster’s policies and objectives

2.2 Evaluate performance indicators of current scheduling to determine strategies to increase or consolidate audience shares

2.3 Review market segments already catered for in the current schedule and identify market segments that may require additional or new programming

2.4 Assess program schedule for revenue performance and return on investment where applicable, according to station policies and objectives

2.5 Evaluate potential for scheduling programs across a range of distribution and transmission channels

3. Plan program schedules

3.1 Devise a range of scheduling options that meet audience and station need to achieve desired audience shares, in line with station requirements, policies and codes of practice

3.2 Make program scheduling decisions based on audience appeal, interest and variety to maximise audience flows and audience demographic targets

3.3 Develop program schedule, using industry-standard scheduling software and assigning appropriate weighting to programs, to achieve required impact and response

3.4 Obtain sign-off on proposed schedule, as required for implementation

4. Implement and monitor program schedules

4.1 Oversee implementation of agreed schedule in line with organisational procedures and commercial time constraints

4.2 Monitor, evaluate and assess program schedule on a continuing basis to ensure it continues to meet audience targets

4.3 Modify program schedule as required in consultation with relevant personnel

Evidence of the ability to:

analyse market research data and current program schedules, and assess implications for program schedule development

compile written and verbal reports, with particular emphasis on audience and program analysis and conclusions drawn

consult with key production and management staff, delivering clear briefings and presentations on scheduling issues, eliciting their views on the direction and nature of required programs, and collaborating on scheduling outcomes

draw on research and consultation, and develop program schedules that meet the needs of the television or radio station

implement agreed program schedules and monitor their performance.

Note: If a specific volume or frequency is not stated, then evidence must be provided at least once.

To complete the unit requirements safely and effectively, the individual must:

explain roles of different people involved in developing program schedules and how they interrelate

describe methodology used to identify and analyse audience markets and their characteristics

explain how ratings impact the development of program schedules

outline the impact of technological developments in relation to distribution of program content

discuss different ways of structuring program schedules

explain how program classifications and content standards are reflected in program scheduling.

Assessment must be conducted in a safe environment where evidence gathered demonstrates consistent performance of typical activities experienced in creative arts industry environments. The assessment environment must include access to:

relevant program inventories or ratings and market research

audience profiles as targets for program schedules

broadcast organisation’s policies and objectives

scheduling software.

Assessors of this unit must satisfy the requirements for assessors in applicable vocational educational and training legislation, frameworks and/or standards.

Submission Requirements

List each assessment task's title, type (eg project, observation/demonstration, essay, assingnment, checklist) and due date here

Assessment task 1: [title]      Due date:

(add new lines for each of the assessment tasks)

Assessment Tasks

Copy and paste from the following data to produce each assessment task. Write these in plain English and spell out how, when and where the task is to be carried out, under what conditions, and what resources are needed. Include guidelines about how well the candidate has to perform a task for it to be judged satisfactory.

ELEMENT

PERFORMANCE CRITERIA

Elements describe the essential outcomes.

Performance criteria describe the performance needed to demonstrate achievement of the element.

1. Assess market requirements

1.1 Analyse audience research and statistics to assess current performance of station’s program schedule

1.2 Identify target audience requirements, markets and demographic parameters as basis for program scheduling

1.3 Liaise with relevant personnel to determine direction and nature of programs required to meet broadcaster’s policies and objectives

1.4 Document appropriate market research and consumer patterns in viewing or listening, as required

2. Assess current program schedule

2.1 Analyse current program inventory and types, and suggest additions or variations to more effectively meet broadcaster’s policies and objectives

2.2 Evaluate performance indicators of current scheduling to determine strategies to increase or consolidate audience shares

2.3 Review market segments already catered for in the current schedule and identify market segments that may require additional or new programming

2.4 Assess program schedule for revenue performance and return on investment where applicable, according to station policies and objectives

2.5 Evaluate potential for scheduling programs across a range of distribution and transmission channels

3. Plan program schedules

3.1 Devise a range of scheduling options that meet audience and station need to achieve desired audience shares, in line with station requirements, policies and codes of practice

3.2 Make program scheduling decisions based on audience appeal, interest and variety to maximise audience flows and audience demographic targets

3.3 Develop program schedule, using industry-standard scheduling software and assigning appropriate weighting to programs, to achieve required impact and response

3.4 Obtain sign-off on proposed schedule, as required for implementation

4. Implement and monitor program schedules

4.1 Oversee implementation of agreed schedule in line with organisational procedures and commercial time constraints

4.2 Monitor, evaluate and assess program schedule on a continuing basis to ensure it continues to meet audience targets

4.3 Modify program schedule as required in consultation with relevant personnel

Evidence of the ability to:

analyse market research data and current program schedules, and assess implications for program schedule development

compile written and verbal reports, with particular emphasis on audience and program analysis and conclusions drawn

consult with key production and management staff, delivering clear briefings and presentations on scheduling issues, eliciting their views on the direction and nature of required programs, and collaborating on scheduling outcomes

draw on research and consultation, and develop program schedules that meet the needs of the television or radio station

implement agreed program schedules and monitor their performance.

Note: If a specific volume or frequency is not stated, then evidence must be provided at least once.

To complete the unit requirements safely and effectively, the individual must:

explain roles of different people involved in developing program schedules and how they interrelate

describe methodology used to identify and analyse audience markets and their characteristics

explain how ratings impact the development of program schedules

outline the impact of technological developments in relation to distribution of program content

discuss different ways of structuring program schedules

explain how program classifications and content standards are reflected in program scheduling.

Assessment must be conducted in a safe environment where evidence gathered demonstrates consistent performance of typical activities experienced in creative arts industry environments. The assessment environment must include access to:

relevant program inventories or ratings and market research

audience profiles as targets for program schedules

broadcast organisation’s policies and objectives

scheduling software.

Assessors of this unit must satisfy the requirements for assessors in applicable vocational educational and training legislation, frameworks and/or standards.
Copy and paste from the following performance criteria to create an observation checklist for each task. When you have finished writing your assessment tool every one of these must have been addressed, preferably several times in a variety of contexts. To ensure this occurs download the assessment matrix for the unit; enter each assessment task as a column header and place check marks against each performance criteria that task addresses.

Observation Checklist

Tasks to be observed according to workplace/college/TAFE policy and procedures, relevant legislation and Codes of Practice Yes No Comments/feedback
Analyse audience research and statistics to assess current performance of station’s program schedule 
Identify target audience requirements, markets and demographic parameters as basis for program scheduling 
Liaise with relevant personnel to determine direction and nature of programs required to meet broadcaster’s policies and objectives 
Document appropriate market research and consumer patterns in viewing or listening, as required 
Analyse current program inventory and types, and suggest additions or variations to more effectively meet broadcaster’s policies and objectives 
Evaluate performance indicators of current scheduling to determine strategies to increase or consolidate audience shares 
Review market segments already catered for in the current schedule and identify market segments that may require additional or new programming 
Assess program schedule for revenue performance and return on investment where applicable, according to station policies and objectives 
Evaluate potential for scheduling programs across a range of distribution and transmission channels 
Devise a range of scheduling options that meet audience and station need to achieve desired audience shares, in line with station requirements, policies and codes of practice 
Make program scheduling decisions based on audience appeal, interest and variety to maximise audience flows and audience demographic targets 
Develop program schedule, using industry-standard scheduling software and assigning appropriate weighting to programs, to achieve required impact and response 
Obtain sign-off on proposed schedule, as required for implementation 
Oversee implementation of agreed schedule in line with organisational procedures and commercial time constraints 
Monitor, evaluate and assess program schedule on a continuing basis to ensure it continues to meet audience targets 
Modify program schedule as required in consultation with relevant personnel 

Forms

Assessment Cover Sheet

CUAPPM505 - Develop, implement and monitor program schedules
Assessment task 1: [title]

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I declare that the assessment tasks submitted for this unit are my own work.

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Result: Competent Not yet competent

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Assessment Record Sheet

CUAPPM505 - Develop, implement and monitor program schedules

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Assessment task 1: [title] Result: Competent Not yet competent

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Overall assessment result: Competent Not yet competent

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