Assessor Resource

CUFRAD01A
Originate and develop the concept

Assessment tool

Version 1.0
Issue Date: March 2024


Not applicable.

This unit describes the skills and knowledge required to originate a project in cultural industries and develop the concept to that stage where it becomes the basis of a creative and effective production.

This unit describes the skills and knowledge required to originate a project in cultural industries and develop the concept to that stage where it becomes the basis of a creative and effective production

You may want to include more information here about the target group and the purpose of the assessments (eg formative, summative, recognition)

Prerequisites

Not applicable.


Employability Skills

Not applicable.




Evidence Required

List the assessment methods to be used and the context and resources required for assessment. Copy and paste the relevant sections from the evidence guide below and then re-write these in plain English.

Underpinning skills and knowledge

Assessment must include evidence of essential knowledge of, and skills in, the following areas:

principles of effective and creative design

visual design and communication principles

the range of media available

the variety of methods available

the theory of human/machine interaction

principles of adult learning and instructional techniques

technical feasibility

Linkages to other units

This unit underpins effective performance in a range of cultural industry units. It is recommended that this unit is delivered/assessed in conjunction with other units which have a design and/or project base.

Critical aspects of evidence

This unit of competence applies to a range of industry sectors. The focus of assessment will depend on the industry sector. Assessment must be customised to meet the needs of the particular sector in which performance is being assessed. Assessment should only address those variable circumstances, listed in the range of variables statements, which apply to the chosen context.

The following evidence is critical to the judgement of competence in this unit:

the ability to generate creative and effective concepts and evaluate them

the ability to translate an original idea into a concrete proposal

the ability to document a proposal using a method appropriate to the audience

Method and context of assessment

Assessment may take place on the job, off the job or a mix of both of these. Off the job assessment must be undertaken in a closely simulated workplace environment.

Assessment may incorporate a range of methods to assess performance and the application of essential underpinning knowledge, and might include:

practical demonstration (direct observation may need to occur on more than one occasion to establish consistency of performance)

role play

case studies

work samples or simulated workplace activities

oral questioning/interview aimed at evaluating the processes used in developing and realising the creative concept

projects/reports/logbooks

third party reports and authenticated prior achievements

portfolios of evidence which demonstrate the processes used in developing and realising the creative concept

Evidence of competence would be best obtained by evaluation of a number of concept development tasks ensuring coverage of a wide range of styles and activities.

The assessment should cover the full range of information needed to evaluate proposals and take the development of an effective and creative project forward to the production stage.

Resource requirements

This unit of competency does not have any significant resource requirements but access to a computer and appropriate software to develop the proposal would be useful.

Underpinning skills and knowledge

Assessment must include evidence of essential knowledge of, and skills in, the following areas:

principles of effective and creative design

visual design and communication principles

the range of media available

the variety of methods available

the theory of human/machine interaction

principles of adult learning and instructional techniques

technical feasibility

Linkages to other units

This unit underpins effective performance in a range of cultural industry units. It is recommended that this unit is delivered/assessed in conjunction with other units which have a design and/or project base.

Critical aspects of evidence

This unit of competence applies to a range of industry sectors. The focus of assessment will depend on the industry sector. Assessment must be customised to meet the needs of the particular sector in which performance is being assessed. Assessment should only address those variable circumstances, listed in the range of variables statements, which apply to the chosen context.

The following evidence is critical to the judgement of competence in this unit:

the ability to generate creative and effective concepts and evaluate them

the ability to translate an original idea into a concrete proposal

the ability to document a proposal using a method appropriate to the audience

Method and context of assessment

Assessment may take place on the job, off the job or a mix of both of these. Off the job assessment must be undertaken in a closely simulated workplace environment.

Assessment may incorporate a range of methods to assess performance and the application of essential underpinning knowledge, and might include:

practical demonstration (direct observation may need to occur on more than one occasion to establish consistency of performance)

role play

case studies

work samples or simulated workplace activities

oral questioning/interview aimed at evaluating the processes used in developing and realising the creative concept

projects/reports/logbooks

third party reports and authenticated prior achievements

portfolios of evidence which demonstrate the processes used in developing and realising the creative concept

Evidence of competence would be best obtained by evaluation of a number of concept development tasks ensuring coverage of a wide range of styles and activities.

The assessment should cover the full range of information needed to evaluate proposals and take the development of an effective and creative project forward to the production stage.

Resource requirements

This unit of competency does not have any significant resource requirements but access to a computer and appropriate software to develop the proposal would be useful.


Submission Requirements

List each assessment task's title, type (eg project, observation/demonstration, essay, assingnment, checklist) and due date here

Assessment task 1: [title]      Due date:

(add new lines for each of the assessment tasks)


Assessment Tasks

Copy and paste from the following data to produce each assessment task. Write these in plain English and spell out how, when and where the task is to be carried out, under what conditions, and what resources are needed. Include guidelines about how well the candidate has to perform a task for it to be judged satisfactory.

Not applicable.

Media considered may include:

film

video

audio

still pictures

text

art work

live performances

multimedia

internet

Purposes of the production may be provision of:

education

entertainment

information

documentary

advertisement

game

Formats for documentation may include:

proposal to be submitted to a funding body

brief for a consultant

technical specification document

description of a creative proposal for inhouse consideration

Appropriate personnel to consult may include:

designers

IT personnel

film/television professionals

educators

designers

writers

musicians

clients/customers

heads of department

other technical staff

other specialist creative and administrative staff

Factors to be considered include:

length of program/film

navigation/flow (mm)

delivery platform (mm)

interactivity (mm)

level of skill and understanding required for use

Constraints to the project may be:

cost

finance

skilled experts

personnel

equipment

technical difficulty

Resources and equipment may include:

all the specialist staff required for successful development of the proposed product

computers

application software

video and audio equipment

editing equipment

Media considered may include:

film

video

audio

still pictures

text

art work

live performances

multimedia

internet

Purposes of the production may be provision of:

education

entertainment

information

documentary

advertisement

game

Formats for documentation may include:

proposal to be submitted to a funding body

brief for a consultant

technical specification document

description of a creative proposal for inhouse consideration

Appropriate personnel to consult may include:

designers

IT personnel

film/television professionals

educators

designers

writers

musicians

clients/customers

heads of department

other technical staff

other specialist creative and administrative staff

Factors to be considered include:

length of program/film

navigation/flow (mm)

delivery platform (mm)

interactivity (mm)

level of skill and understanding required for use

Constraints to the project may be:

cost

finance

skilled experts

personnel

equipment

technical difficulty

Resources and equipment may include:

all the specialist staff required for successful development of the proposed product

computers

application software

video and audio equipment

editing equipment

Copy and paste from the following performance criteria to create an observation checklist for each task. When you have finished writing your assessment tool every one of these must have been addressed, preferably several times in a variety of contexts. To ensure this occurs download the assessment matrix for the unit; enter each assessment task as a column header and place check marks against each performance criteria that task addresses.

Observation Checklist

Tasks to be observed according to workplace/college/TAFE policy and procedures, relevant legislation and Codes of Practice Yes No Comments/feedback
Identify purpose of production and who the audience/user for the product will be 
Refine the concept in terms of purpose, broad content, style, aesthetic effect, intended audience and other factors depending on the medium 
Identify a range of different, innovative and creative solutions 
Document the concept in an appropriate format 
Identify possible approaches and media to be used to achieve the desired outcome 
Evaluate the impact of different approaches and the creativity and technical feasibility of each 
Consult with appropriate personnel, identifying and discussing a range of creative and technical approaches 
Investigate the effects and advantages of various combinations of media to be used to achieve a creative, innovative and appropriate outcome 
Identify the resources and equipment required by the project 
Determine advantages and disadvantages of each approach/strategy based on criteria such as creativity, appropriateness to the user/audience, technical feasibility 
Determine any constraints to realisation of the concept 
Evaluate approaches and select the approach which will result in achieving the desired outcome 
Develop a detailed specification for the project in terms of creativity, the audience/user, budget, and technical requirements 
Review the plan and the detailed specification and refine them 
Specify the creative and technical requirements of the production 

Forms

Assessment Cover Sheet

CUFRAD01A - Originate and develop the concept
Assessment task 1: [title]

Student name:

Student ID:

I declare that the assessment tasks submitted for this unit are my own work.

Student signature:

Result: Competent Not yet competent

Feedback to student

 

 

 

 

 

 

 

 

Assessor name:

Signature:

Date:


Assessment Record Sheet

CUFRAD01A - Originate and develop the concept

Student name:

Student ID:

Assessment task 1: [title] Result: Competent Not yet competent

(add lines for each task)

Feedback to student:

 

 

 

 

 

 

 

 

Overall assessment result: Competent Not yet competent

Assessor name:

Signature:

Date:

Student signature:

Date: