Assessor Resource

CUSMGT502A
Manage artists and their careers

Assessment tool

Version 1.0
Issue Date: April 2024


This unit covers the skills and knowledge associated with managing artists' careers. This involves the promotion of artists' learning needs as well as their artistic and career interests. This role would typically be undertaken by an artist manager, but may at times be undertaken by self-employed artists on behalf of a collaborative group.

A background in accountancy, marketing or administration is useful since artist managers are responsible for managing budgets, contracts, financial plans and the financial aspects of advertising.

Skills associated with marketing and promoting artists are covered in:

CUSMKG501A Manage the promotion of creative acts.

This unit describes the performance outcomes, skills and knowledge required to manage the professional and career development of artists.

No licensing, legislative, regulatory or certification requirements apply to this unit at the time of endorsement.

You may want to include more information here about the target group and the purpose of the assessments (eg formative, summative, recognition)

Employability Skills

This unit contains employability skills.



Evidence Required

List the assessment methods to be used and the context and resources required for assessment. Copy and paste the relevant sections from the evidence guide below and then re-write these in plain English.

The Evidence Guide provides advice on assessment and must be read in conjunction with the performance criteria, required skills and knowledge, range statement and the Assessment Guidelines for the Training Package.

Overview of assessment

Critical aspects for assessment and evidence required to demonstrate competency in this unit

Evidence of the ability to:

effectively mentor artists

manage artists and their careers

negotiate effectively for and with clients

promote artists in current music markets.

Context of and specific resources for assessment

Assessment must ensure:

access to appropriate accounting, bookkeeping, financial and/or spreadsheet software

access to appropriate technology to design and develop promotional materials

access to appropriate technology to research the market position of artists

access to artists and their markets

use of culturally appropriate processes, and techniques appropriate to the language and literacy capacity of learners and the work being performed.

Method of assessment

The following assessment methods are appropriate for this unit:

case studies to assess ability to manage artists and their careers

direct observation of candidate promoting artists to target markets and negotiating for and with clients

written or oral questioning to assess knowledge of artist management and mentoring

problem-solving activities to assess ability to develop business plans and strategies.

Guidance information for assessment

Holistic assessment with other units relevant to the industry sector, workplace and job role is recommended.

Submission Requirements

List each assessment task's title, type (eg project, observation/demonstration, essay, assingnment, checklist) and due date here

Assessment task 1: [title]      Due date:

(add new lines for each of the assessment tasks)

Assessment Tasks

Copy and paste from the following data to produce each assessment task. Write these in plain English and spell out how, when and where the task is to be carried out, under what conditions, and what resources are needed. Include guidelines about how well the candidate has to perform a task for it to be judged satisfactory.

Required skills

research skills sufficient to identify market opportunities for artists

literacy skills sufficient to prepare project proposals and promotional materials

numeracy skills sufficient to develop structuredfunding plans

communication skills sufficient to:

advise artists on industrial relations, OHS and financial issues

advise artists on the commercial feasibility oftheir repertoire

maintain comprehensive business networks to promoteartists' careers

mentor and counsel artistseffectively, ethically, sensitively and tactfully

negotiateperformance and publicity opportunities on behalf of artists

critical-thinking skills sufficient to:

evaluatebusiness deals to determine alignment with own and artists' interests

maintain compliance with contractualarrangements

initiative and enterprise skills sufficient to develop and nurture talent in the interest of artists and the intended market

learning skills sufficient to evaluate own business skills, identify deficits and use opportunities to address deficits

planning and organisational skills sufficient to:

maintain financial records in compliance with legislative requirements

manage people and projects

plan promotions and promotional campaigns

undertake business and financial planning

problem-solving skills sufficient to identify and plan for factors affectingcompletion of projecttasks within deadlines

self-management skills sufficient to:

continuously assess own leadership and teamwork skills against the professional and career development of managed artists

set priorities to achieve realisable short and long-term goals

teamwork skills sufficient to work collaboratively with artists

technical skills sufficient to use industry-current accounting, bookkeeping, financial and/or spreadsheet software

Required knowledge

accounting, bookkeeping and recordkeeping as they apply to artist management

career and professional development issuesfacing creative artists

legislation relevant to performers and artist managers, such as:

Copyright Act 1968 as it relates to licensing, publishing, rights and royalties

Copyright Amendment (Digital Agenda) Act 2000

state-specific legislation where applicable, e.g. NSW Entertainment Industry Act

markets and revenue structures in the industry

rights and obligations of creative artists

role and functions of national and international industry associations, including copyright, licensing and collection agencies

issues and challenges that typically arise in the context of managing artists and their careers

typical features, requirements and terminology used incontractual arrangements

The range statement relates to the unit of competency as a whole. It allows for different work environments and situations that may affect performance. Bold italicised wording, if used in the performance criteria, is detailed below. Essential operating conditions that may be present with training and assessment (depending on the work situation, needs of the candidate, accessibility of the item, and local industry and regional contexts) may also be included.

Contractual relationship may include:

confidentiality, impartiality and personal limits

exclusivity or co-management, and relative status expected in commercial opportunities

powers and limitations

proportional ownership/allocation of copyright

remuneration:

equal share of net profits, e.g. manager as group member (performing/non-performing), business partner or shareholder

commissioned or contracted on non-salaried contingency basis, e.g. management agency

individual/collective rights and responsibilities

scope:

advertising, promotion and publicity

business management, including:

accounting and banking arrangements

bookkeeping

consultative advice, including:

career

copyright

financial

industrial

OHS

remuneration

procuring and administering contracts, e.g. publishing, recording and sponsorship

procuring and administering engagements, e.g. bookings, merchandising, performances and tours

term and territory.

Career plans may include:

current and comprehensive industry contact list

journal of achievements and skill development

creative/artistic inventory

business inventory for the artist

local and regional support networks

proposed artistic and business development goals

proposed career goals, outcomes and pathways

self-assessment of current and required skills, knowledge and personal attributes

self-assessment of life and work values

timeline and action plan for achieving career goals

timeline and action plan for developing necessary skills and industry networks.

Communication processes may include:

distribution of information to all parties (for confirmation or revision) under regular or contingency circumstances via:

email

facsimile

group briefing/meeting

hand-delivery, e.g. courier or in person

postal

short message service (SMS)

telephone, including landline and mobile.

Copyright advice may include:

assignment and licensing of copyright

copyright for compositions, sound recordings and published editions

functions of industry associations, including:

Australasian Music Publishers Association (AMPAL)

Australasian Performing Rights Association (APRA)

Australian Copyright Council (ACC)

Australasian Mechanical Copyright Owners Society (AMCOS)

Australian Recording Industry Association (ARIA)

performing, mechanical and synchronisation rights

procedures that need to be undertaken to show proof of ownership of composed work

royalty and intellectual property rights.

Financial plan may include:

financial administration responsibilities, including:

calculation and payment of commissions

creditors and debtors

insurance

investments

maintenance of bank accounts

payment of expenses, including provision of receipts for all reimbursable expenses

petty cash

superannuation

taxation

wages and other remunerations

maintenance of asset register, e.g. equipment owned by artists.

Attractiveness of artists may include:

artists' musical culture, image and stage names

characteristics of artists' live and recorded sound

current and predicted popularity, professionalism, status and standard of artists

past, current and predicted collaborations with other artists

popularity of artists' style, genre and repertoire with intended audience demographic

projected personality of artists, e.g. media or stage

recent successes of artists, e.g. broadcast, media, performing or recording.

Financial risk analysis parameters may include:

balancing expectations and preferences of audience to style and genre of artist

balancing expected revenue against estimated costs

balancing market appeal of artist to intended audience demographic

bases for assumptions regarding sources and amounts of income

strategies for changed income conditions

strategies for managing artist when income expectations are exceeded

strategies for managing artist when income expectations are not met.

Copy and paste from the following performance criteria to create an observation checklist for each task. When you have finished writing your assessment tool every one of these must have been addressed, preferably several times in a variety of contexts. To ensure this occurs download the assessment matrix for the unit; enter each assessment task as a column header and place check marks against each performance criteria that task addresses.

Observation Checklist

Tasks to be observed according to workplace/college/TAFE policy and procedures, relevant legislation and Codes of Practice Yes No Comments/feedback
Discuss, confirm and document contractual relationship with artists 
Use effective networking strategies with industry contacts to exploit business opportunities for artists 
Establish supportive business relationships with artists to ensure sustainable career outcomes 
Explore new and realistic opportunities with artists to maximise and exploit commercial advantage 
Discuss and document realistic career plans with artists, ensuring career aspirations/potential are in line with realistic career goals 
Ensure that artists' repertoires are commercially viable and in line with realistic opportunities 
Ensure interests of artists are consistently aligned with agreed artistic and career goals when negotiating commercial opportunities 
Implement an impartiality clause when representing more than one artist, and ensure each artist is aware of their position within hierarchy of managed artists 
Assist artists to realise their full artistic potential, and provide objective assessments of artistic success in a manner and timeframe agreed by all parties 
Ensure negotiated obligations with artists are clearly communicated to all business partners 
Plan and agree on communication processes to be used in business relationships with artists 
Provide ongoing, accurate and objective copyright advice to artists 
Negotiate, confirm and record a financial plan with artists, and implement an appropriate system to record and monitor finances 
Report finances within legislative guidelines and make/accept payments within agreed timeframes 
Assess style, genre, repertoire and performance standard of artists to clarify market fit and potential 
Monitor and assess attractiveness of artists in local, regional, national and/or international markets 
Collaboratively develop self-image of artists in line with realistic promotional opportunities 
Negotiate performance opportunities and organise tours within context of financial risk analysis parameters and artists' commitment timeframes 

Forms

Assessment Cover Sheet

CUSMGT502A - Manage artists and their careers
Assessment task 1: [title]

Student name:

Student ID:

I declare that the assessment tasks submitted for this unit are my own work.

Student signature:

Result: Competent Not yet competent

Feedback to student

 

 

 

 

 

 

 

 

Assessor name:

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Date:

Assessment Record Sheet

CUSMGT502A - Manage artists and their careers

Student name:

Student ID:

Assessment task 1: [title] Result: Competent Not yet competent

(add lines for each task)

Feedback to student:

 

 

 

 

 

 

 

 

Overall assessment result: Competent Not yet competent

Assessor name:

Signature:

Date:

Student signature:

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