Assessor Resource

CUVGRD401A
Research and apply graphic design techniques

Assessment tool

Version 1.0
Issue Date: March 2024


Individuals still developing a full repertoire of graphic design skills apply the skills and knowledge in this unit. Research, experimentation and refinement are used to produce a range of design work, which is likely to be generalist in nature. Work is carried out independently, with guidance and supervision as required.

This unit describes the performance outcomes, skills and knowledge required to research and apply techniques to produce graphic design work. It involves interpreting work briefs, organising resources, testing ideas, and refining approaches to a range of design challenges.

You may want to include more information here about the target group and the purpose of the assessments (eg formative, summative, recognition)

Prerequisites

Not applicable.


Employability Skills

This unit contains employability skills.




Evidence Required

List the assessment methods to be used and the context and resources required for assessment. Copy and paste the relevant sections from the evidence guide below and then re-write these in plain English.

The evidence guide provides advice on assessment and must be read in conjunction with the performance criteria, required skills and knowledge, range statement and the Assessment Guidelines for the Training Package.

Overview of assessment

Critical aspects for assessment and evidence required to demonstrate competency in this unit

Evidence of the ability to:

produce multiple examples of graphic design work that meet the requirements of briefs

demonstrate a command of selected graphic design techniques.

Context of and specific resources for assessment

Assessment must ensure access to:

briefs on which to base graphic design work

equipment and tools used to produce graphic design work.

Method of assessment

A range of assessment methods should be used to assess practical skills and knowledge. The following examples are appropriate for this unit:

evaluation of graphic designs produced by the candidate

questioning and discussion about the candidate’s intentions and the work outcome

review of portfolios of evidence

review of third-party reports from experienced practitioners.

Assessment methods should closely reflect workplace demands (e.g. literacy) and the needs of particular groups (e.g. people with disabilities, and people who may have literacy or numeracy difficulties, such as speakers of languages other than English, remote communities and those with interrupted schooling).

Guidance information for assessment

Holistic assessment with other units relevant to the industry sector, workplace and job role is recommended, for example:

BSBDES401A Generate design solutions

BSBDES402A Interpret and respond to a design brief.


Submission Requirements

List each assessment task's title, type (eg project, observation/demonstration, essay, assingnment, checklist) and due date here

Assessment task 1: [title]      Due date:

(add new lines for each of the assessment tasks)


Assessment Tasks

Copy and paste from the following data to produce each assessment task. Write these in plain English and spell out how, when and where the task is to be carried out, under what conditions, and what resources are needed. Include guidelines about how well the candidate has to perform a task for it to be judged satisfactory.

Required skills

communication skills to engage with others about approaches to graphic design work

initiative and enterprise skills to experiment with graphic design techniques to produce effects that enhance the final product

learning skills to refine and improve a range of techniques

literacy skills to interpret design briefs and research information to support graphic design work

numeracy skills to work with technical issues, such as layouts and image resolution

self-management and planning skills to plan graphic design work

technical skills to evaluate, adapt and integrate a range of graphic design techniques

technology skills to use a range of digital imaging and design software.

Required knowledge

role of experimentation in developing and refining graphic design work

work and ideas of other graphic designers

formal elements and principles of design and their application to graphic design

techniques, materials, tools and equipment used in graphic design

types of graphic design briefs

history and theory of graphic design

intellectual property issues and legislation and their relevance to graphic design

OHS requirements for graphic design work.

The range statement relates to the unit of competency as a whole. It allows for different work environments and situations that may affect performance. Bold italicised wording, if used in the performance criteria, is detailed below. Essential operating conditions that may be present with training and assessment (depending on the work situation, needs of the candidate, accessibility of the item, and local industry and regional contexts) may also be included.

Specifications may refer to:

audience

medium

purpose

style.

Briefs are usually prepared by a commissioning body or organisation and may be:

diagrammatic

verbal

visual

written.

Graphic design work may be:

advertising

annual reports

banners

book designs

corporate presentations

corporate stationery

invitation

logos

posters

visual merchandising

web design.

Parameters and constraintsmay refer to:

considerations, such as:

client’s organisational background

legal

contractual

ethical

copyright

health and safety

subject matter

cost

material characteristics

product characteristics and statistics

quantity

technology

timeframe.

Relevant people may include:

clients

colleagues

industry practitioners

managers

mentors

supervisors.

Work space needs may include:

drafting table

electronic equipment

lighting and power requirements

process-specific needs.

Materials may include:

board

drawing implements

fabrics

inks

metal surfaces

perspex

range of papers of differing weights and textures

wet mediums

wood.

Tools and equipment may include:

computer

digital camera

drafting table and equipment

hand tools

light box

nibs and pens

printer

projection equipment and screens

range of brushes, including air brushes

scanner

scrapers

software

spatulas

sponges

spray cans

spray guns

storage devices.

Preliminary visual representations may involve:

computer-aided drawing

sketching

technical drawing.

Approaches may encompass:

aesthetic considerations

choice of medium and materials

design solutions

parameters of the brief.

Criteria may include:

access to materials, tools and equipment required for graphic design

access to specialist support services

consistency with briefs

ease of application of techniques

personal affinity with medium and materials.

Strategies to test techniques may involve:

exploring techniques by making practice pieces, test pieces, mock-ups or samples

testing materials and their application.

Techniques may include:

digital imaging

handbuilding:

displays

installations

mock-ups

hand drawn illustration

lettering

preparing work for printing processes.

Process followed to refine the design approach may involve:

adjustment to content

adjustment to take account of elements and principles of design

adjustment to use extended capabilities of techniques.

Process used to document the approach may involve:

final drawings

illustrations

photographs

plans

written rationale or description.

Copy and paste from the following performance criteria to create an observation checklist for each task. When you have finished writing your assessment tool every one of these must have been addressed, preferably several times in a variety of contexts. To ensure this occurs download the assessment matrix for the unit; enter each assessment task as a column header and place check marks against each performance criteria that task addresses.

Observation Checklist

Tasks to be observed according to workplace/college/TAFE policy and procedures, relevant legislation and Codes of Practice Yes No Comments/feedback
Interpret the specifications of graphic design briefs 
Take user or client requirements into account when making decisions about graphic design work 
Clarify issues about specifications, parameters and constraints with relevant people as required 
Research and evaluate information pertinent to briefs 
Identify resources required for graphic design work, including work space, materials, tools and equipment 
Prepare and care for resources according to requirements 
Follow storage and inventory procedures 
Produce preliminary visual representations 
Identify possible design approaches and establish criteria for selecting final approach 
Select materials, tools and equipment and test approaches and techniques 
Evaluate testing processes against criteria and select the approach that best meets the requirements of briefs 
Critique own work and seek feedback as required 
Refine and document the design approach based on testing and evaluation 
Create graphic designs using selected approach 
Respond positively to feedback and refine graphic design work as required 
Present finished work within agreed work parameters 

Forms

Assessment Cover Sheet

CUVGRD401A - Research and apply graphic design techniques
Assessment task 1: [title]

Student name:

Student ID:

I declare that the assessment tasks submitted for this unit are my own work.

Student signature:

Result: Competent Not yet competent

Feedback to student

 

 

 

 

 

 

 

 

Assessor name:

Signature:

Date:


Assessment Record Sheet

CUVGRD401A - Research and apply graphic design techniques

Student name:

Student ID:

Assessment task 1: [title] Result: Competent Not yet competent

(add lines for each task)

Feedback to student:

 

 

 

 

 

 

 

 

Overall assessment result: Competent Not yet competent

Assessor name:

Signature:

Date:

Student signature:

Date: