Assessor Resource
CUVGRD602A
Originate graphic designs for complex briefs
Assessment tool
Version 1.0
Issue Date: April 2024
Graphic designers work in many different industry contexts. They may be employed in graphic design studios, commercial printing companies, advertising agencies, book and magazine publishers, television stations or in the marketing division of any business. Graphic designers also frequently offer their services on a freelance basis.
Graphic designers at this level have highly developed technical skills as well as a capacity for independent thought and self-direction that allows them to plan, analyse and create visual solutions to complex communication challenges in a process that is usually not linear.
Complex communication challenges and complex briefs are those that may include some or all of the following:
multiple delivery platforms
large amounts of information
potentially hostile audiences
cross-cultural communication
involvement of a multidisciplinary team
involvement in the process of creating and negotiating the brief.
In practice, this unit supports and is supported by other units describing the design process. For example, BSBDES502A Establish, negotiate and refine a design brief and BSBDES601A Manage design realisation.
This unit describes the performance outcomes, skills and knowledge required to independently conceive, plan and realise professional graphic design work to meet the demands of complex communication challenges and graphic design briefs.
You may want to include more information here about the target group and the purpose of the assessments (eg formative, summative, recognition)