Copy and paste from the following data to produce each assessment task. Write these in plain English and spell out how, when and where the task is to be carried out, under what conditions, and what resources are needed. Include guidelines about how well the candidate has to perform a task for it to be judged satisfactory.
Required skills
communication skills to engage in professional discussions about typographic design
critical thinking and analytical skills to:
research and evaluate information from a wide range of sources
develop professional opportunities from research
initiative and enterprise skills to:
evolve professional practice based on typography expertise
consider new and different ways of achieving required design outcomes through typography
literacy skills to interpret technical information about typography
planning and organising skills to develop and monitor a logical workflow for the technical design process
problem-solving skills to identify and resolve complex technical and conceptual issues in typographic design
self-management and planning skills to manage the research process
technology skills to use the advanced features of a range of industry-current software programs and emerging digital technologies.
Required knowledge
history, theory and practice of typography at a detailed level
commercial and creative potential for graphic designers with specialised typography expertise
expressive potential of type
features of specialised typography and how they are developed and used, including:
interactive type
animated type
sculptural type
historical and contemporary trends in typography, and their impact on graphic design practice
intellectual property issues and legislation to be considered in the context of typographic work.
The range statement relates to the unit of competency as a whole. It allows for different work environments and situations that may affect performance. Bold italicised wording, if used in the performance criteria, is detailed below. Essential operating conditions that may be present with training and assessment (depending on the work situation, needs of the candidate, accessibility of the item, and local industry and regional contexts) may also be included.
Potential of typography may relate to: | application across range of media commercial opportunities creative opportunities relevance to particular clients and contexts typography on the web. |
Expressive potential of type may relate to: | cultural meaning relationship between sight and sound (e.g. musical qualities of type) special effects, such as 3-D effects. |
Specialised type may be: | one-off creation for special purpose interactive motion type sculptural type type fusion type design. |
Copy and paste from the following performance criteria to create an observation checklist for each task. When you have finished writing your assessment tool every one of these must have been addressed, preferably several times in a variety of contexts. To ensure this occurs download the assessment matrix for the unit; enter each assessment task as a column header and place check marks against each performance criteria that task addresses.
Observation Checklist