Assessor Resource
CUVGRD604A
Develop and execute advertising concepts
Assessment tool
Version 1.0
Issue Date: April 2024
Graphic designers work in many different industry contexts. They may be employed in graphic design studios, commercial printing companies, advertising agencies, book and magazine publishers, television stations or in the marketing division of any business. Graphic designers also frequently offer their services on a freelance basis.
In this unit graphic designers create advertisements for use in a range of different media. The designer creates the visual concepts for advertisements and depending on the work context, may or may not be responsible for integrating other content such as text, sound or interactivity to produce completed advertisements.
Although designers at this level work with a high degree of autonomy, they are still likely to be members of a collaborative creative team.
This unit describes the performance outcomes, skills and knowledge required to independently create effective advertising by combining creative and technical graphic design expertise with an understanding of advertising and consumer behaviour.
You may want to include more information here about the target group and the purpose of the assessments (eg formative, summative, recognition)