Required skills
communication skills to:
interpret and clarify written proposals and creative briefs
work collaboratively in a team environment on complex ideas and projects
present ideas for discussion and feedback
produce accurate and detailed packaging design and construction documentation
critical thinking and analytical skills to:
evaluate communication needs and develop sophisticated design solutions
distil key ideas and approaches from complex and varying information and ideas
initiative and enterprise skills to see opportunities for new and creative approaches to packaging design challenges
literacy skills to engage with potentially complex information at an advanced level
self-management and organisational skills to:
take responsibility for the design challenge
meet responsibilities within a collaborative project
problem-solving skills to take ownership of complex technical and conceptual challenges and develop creative solutions in response
numeracy skills to interpret and work within project budgets
technology skills to:
use the advanced features of current graphic design software programs
use the internet as a research tool.
Required knowledge
current and emerging trends and ideas in the area of product packaging
key people involved in the packaging design process, and their typical roles, responsibilities and interrelationships – particularly in relation to the graphic designer
different types of packaging design projects and the particular considerations that apply
ways in which consumers respond to packaging
production factors for different types of packaging and how they impact on the design process
other legislative and regulatory issues that affect design for packaging
sources of ideas for packaging designs
formal principles and elements of design in the context of packaging design
collaborative processes used in graphic design
critical and creative thinking techniques that can be used as part of the design process
intellectual property issues and legislation in relation to designs for packaging
sustainability issues for product packaging and how they impact on graphic design
OHS legislation as it impacts on design for packaging.