Assessor Resource

CUVPHI301A
Develop and apply photo imaging industry knowledge

Assessment tool

Version 1.0
Issue Date: April 2024


The skills and knowledge outlined in this unit underpin effective performance in all work roles in the photo imaging industry. They apply to those who work in commercial contexts, such as photographic studios or photo printing/processing businesses, but could also be relevant to those who produce photographic works for exhibition.

This unit describes the performance outcomes, skills and knowledge required to source, apply and update a general knowledge of the photo imaging industry, including industry structure and operation, employment obligations and the impact of new technology.

You may want to include more information here about the target group and the purpose of the assessments (eg formative, summative, recognition)

Prerequisites

Not applicable.


Employability Skills

This unit contains employability skills.




Evidence Required

List the assessment methods to be used and the context and resources required for assessment. Copy and paste the relevant sections from the evidence guide below and then re-write these in plain English.

The evidence guide provides advice on assessment and must be read in conjunction with the performance criteria, required skills and knowledge, range statement and the Assessment Guidelines for the Training Package.

Overview of assessment

Critical aspects for assessment and evidence required to demonstrate competency in this unit

Evidence of the ability to:

source information on the photo imaging industry

apply knowledge of the photo imaging industry to work activities to maximise effective performance

maintain currency of knowledge.

Context of and specific resources for assessment

Assessment must ensure access to:

sources of information on the photo imaging industry.

Method of assessment

A range of assessment methods should be used to assess practical skills and knowledge. The following examples are appropriate for this unit:

review of case studies to assess ability to apply knowledge to different industry contexts and situations

written or oral questioning to test knowledge of the different aspects or distinguishing features of the photo imaging industry

review of portfolios of evidence

review of third-party reports from experienced practitioners.

Assessment methods should closely reflect workplace demands and the needs of particular groups (e.g. people with disabilities, and people who may have literacy or numeracy difficulties, such as speakers of languages other than English, remote communities and those with interrupted schooling).

Guidance information for assessment

Holistic assessment with other units relevant to the industry sector, workplace and job role is recommended, for example:

CUVPHI402A Research and apply information on the traditions that inform photo imaging practice.


Submission Requirements

List each assessment task's title, type (eg project, observation/demonstration, essay, assingnment, checklist) and due date here

Assessment task 1: [title]      Due date:

(add new lines for each of the assessment tasks)


Assessment Tasks

Copy and paste from the following data to produce each assessment task. Write these in plain English and spell out how, when and where the task is to be carried out, under what conditions, and what resources are needed. Include guidelines about how well the candidate has to perform a task for it to be judged satisfactory.

Required skills

communication skills to share industry information with others

learning skills to develop and maintain knowledge of industry

literacy skills to interpret industry information and terminology

numeracy skills to interpret relevant technical data

planning and organising skills to identify and access relevant sources of industry information

technology skills to access and download industry information from the internet.

Required knowledge

different sectors of the photo imaging industry and their interrelationships

key work areas within the industry, how they interrelate and key roles and responsibilities

historical development of the industry

nature, role and functions of unions and employer associations

rights and responsibilities of employers and employees in the photo imaging industry

current and emerging technologies used in the photo imaging industry

business practices required by the photo imaging industry

key photo imaging industry terminology

protocols and ethics as they apply to key work areas within the industry

sources of information on the photo imaging industry and ways of maintaining current industry knowledge

sources of information relating to work opportunities and career planning.

The range statement relates to the unit of competency as a whole. It allows for different work environments and situations that may affect performance. Bold italicised wording, if used in the performance criteria, is detailed below. Essential operating conditions that may be present with training and assessment (depending on the work situation, needs of the candidate, accessibility of the item, and local industry and regional contexts) may also be included.

Structure and operation may include:

economic and social significance of the industry

industry sectors and their products and services

key contacts and support networks

major industry bodies and associations

prominent practitioners and practices

relationship with allied industries:

fashion

film, television, radio and multimedia

journalism

music

public relations

retail

scientific, technical and medical

sport

tourism

visual arts, craft and design.

Photo imaging may include:

advertising

destination and natural history

editorials

fashion

illustrative work

medical, scientific and technical

photo/social documentary

photo imaging in a graphics and multimedia context

photo imaging in a visual arts context

press and public relations

retail and wholesale suppliers of goods and services for photo imaging

wedding and portrait.

Appropriate sources may include:

discussions with industry practitioners and colleagues

exhibitions and events

industry associations and organisations

industry journals

internet

media

personal observations and experience, such as industry placement

policy and procedures manuals

reference manuals

retail and wholesale suppliers of goods and services

professional development opportunities, such as:

conferences

industry functions

master classes

seminars

symposiums

workshops

unions and other sources of industrial relations information.

Information may relate to:

career opportunities

codes of conduct

employment conditions

industrial relations issues

professional associations

roles, responsibilities and employment rights of contracted workers

unions and employer bodies.

Information on new technology may relate to:

advances in technology and equipment

likely effects of new technology on current work practices and the structure of the industry

sources of technical advice and support

ways of upgrading skills to allow for the use of new technology.

Ethical and legal work practicesmay relate to:

contracts

copyright

industry codes of practice

legal requirements

moral rights

permits.

Information on business practices may include:

business name registration

financial and taxation issues

insurance requirements.

Issues of concern to the industry may be related to:

changing nature of:

communication in society

technology

the marketplace

government initiatives

industry contraction or expansion

labour issues.

Copy and paste from the following performance criteria to create an observation checklist for each task. When you have finished writing your assessment tool every one of these must have been addressed, preferably several times in a variety of contexts. To ensure this occurs download the assessment matrix for the unit; enter each assessment task as a column header and place check marks against each performance criteria that task addresses.

Observation Checklist

Tasks to be observed according to workplace/college/TAFE policy and procedures, relevant legislation and Codes of Practice Yes No Comments/feedback
Seek information on the structure and operation of the photo imaging industry using appropriate sources 
Apply information from appropriate sources to assist in effective work performance in the photo imaging industry 
Seek information on new technology affecting the photo imaging industry using appropriate sources 
Seek information on ethical and legal work practices 
Seek information on business practices using appropriate sources 
Comply with copyright requirements when accessing information 
Apply information in day-to-day work activities to enhance quality of work performance 
Identify and use opportunities to update knowledge of the photo imaging industry 
Monitor current issues of concern to the industry 
Share updated knowledge with colleagues and peer group as appropriate, and incorporate into day-to-day work activities 
Establish and maintain effective contacts in the photo imaging industry 

Forms

Assessment Cover Sheet

CUVPHI301A - Develop and apply photo imaging industry knowledge
Assessment task 1: [title]

Student name:

Student ID:

I declare that the assessment tasks submitted for this unit are my own work.

Student signature:

Result: Competent Not yet competent

Feedback to student

 

 

 

 

 

 

 

 

Assessor name:

Signature:

Date:


Assessment Record Sheet

CUVPHI301A - Develop and apply photo imaging industry knowledge

Student name:

Student ID:

Assessment task 1: [title] Result: Competent Not yet competent

(add lines for each task)

Feedback to student:

 

 

 

 

 

 

 

 

Overall assessment result: Competent Not yet competent

Assessor name:

Signature:

Date:

Student signature:

Date: