Assessor Resource

CUVPHI405A
Develop self for photo imaging industry

Assessment tool

Version 1.0
Issue Date: April 2024


People working in all areas of the photo imaging industry apply the skills and knowledge described in this unit. The effectiveness of any photo imaging activity is enhanced if practitioners are committed to improving their professional practice in both an artistic and business context.

At this level, conclusions drawn from research and experimenting with technology and techniques could involve challenging different points of view as part of the process of developing one’s own style. Work is carried out independently with supervision or guidance available as required.

This unit describes the performance outcomes, skills and knowledge required to develop the technical and conceptual skills required to work in a photo imaging environment.

You may want to include more information here about the target group and the purpose of the assessments (eg formative, summative, recognition)

Prerequisites

Not applicable.


Employability Skills

This unit contains employability skills.




Evidence Required

List the assessment methods to be used and the context and resources required for assessment. Copy and paste the relevant sections from the evidence guide below and then re-write these in plain English.

The evidence guide provides advice on assessment and must be read in conjunction with the performance criteria, required skills and knowledge, range statement and the Assessment Guidelines for the Training Package.

Overview of assessment

Critical aspects for assessment and evidence required to demonstrate competency in this unit

Evidence of the ability to:

apply planned strategies to develop appropriate skills in photo imaging practice

demonstrate work practice that develops own style through exploring and experimenting with new ideas in making and/or interpreting work

use evaluation opportunities to inform and develop own technical and conceptual skills.

Context of and specific resources for assessment

Assessment must ensure access to:

an environment where technical and conceptual skills can be developed and enhanced over time

equipment for photo imaging practice and information about photo imaging.

Method of assessment

A range of assessment methods should be used to assess practical skills and knowledge. The following examples are appropriate for this unit:

direct questioning combined with review of portfolios of evidence and third-party reports

written or oral questioning to test knowledge of professional development strategies

review of folios, which may include photographic images (including digital construction) in artist’s books, boxed sets, print folios, exhibitions, through electronic media presentation devices, and installations

case studies to assess candidate’s ability to research industry trends and emergent technologies

problem-solving activities to assess candidate’s critical thinking skills

review of portfolios of evidence

review of third-party reports from experienced practitioners.

Assessment methods should reflect workplace demands (e.g. literacy) and the needs of particular groups (e.g. people with disabilities and people who have literacy or numeracy difficulties, such as speakers of languages other than English, remote communities and those with interrupted schooling).

Guidance information for assessment

Holistic assessment with other units relevant to the industry sector, workplace and job role is recommended, for example:

CUFIND401A Provide services on a freelance basis

CUVPHI402A Research and apply information on the traditions that inform photo imaging practice.


Submission Requirements

List each assessment task's title, type (eg project, observation/demonstration, essay, assingnment, checklist) and due date here

Assessment task 1: [title]      Due date:

(add new lines for each of the assessment tasks)


Assessment Tasks

Copy and paste from the following data to produce each assessment task. Write these in plain English and spell out how, when and where the task is to be carried out, under what conditions, and what resources are needed. Include guidelines about how well the candidate has to perform a task for it to be judged satisfactory.

Required skills

communication skills to:

critique and discuss new trends and technologies

discern and listen to advice from relevant people

use industry and community networks as sources of information

critical thinking skills to identify work-based opportunities to enhance technical and conceptual skills

learning skills to develop own style

literacy skills to interpret a broad range of information about the photo imaging industry

numeracy skills to interpret technical information on the photo imaging industry

planning and organising skills to plan integration of new ideas and techniques into own professional work practices

problem-solving skills to recognise and resolve workplace issues when implementing new technology into own professional work practices

research skills to access information relating to trends, emergent technologies, work opportunities and career planning in the photo imaging industry

technology skills to:

use photo imaging equipment relevant to own practice

keep up-to-date with advances in technology and apply them to own practice.

Required knowledge

information and resources available to develop self as photo imaging practitioner

current and emerging trends in photo imaging

physical properties and capabilities of the range of materials, equipment and processes used in photo imaging

other photo imaging practitioners, and their work, ideas and techniques

theoretical and historical contexts for photo imaging practice

photo imaging in the broader context of visual communication and other allied industries

intellectual property issues and legislation associated with photo imaging

sustainability issues associated with the equipment and materials used in photo imaging work

OHS procedures in relation to the use of photo imaging equipment, materials and techniques.

The range statement relates to the unit of competency as a whole. It allows for different work environments and situations that may affect performance. Bold italicised wording, if used in the performance criteria, is detailed below. Essential operating conditions that may be present with training and assessment (depending on the work situation, needs of the candidate, accessibility of the item, and local industry and regional contexts) may also be included.

Strategies may include:

being involved in a range of relevant photo imaging activities

communicating with peers

experimenting with a range of photo imaging techniques

identifying and using a range of opportunities

participating in professional development and other learning opportunities

participating in relevant associations

undertaking training courses

working effectively with mentor, trainer or assessor.

Technical skills may include skills in:

advertising

editorial

fashion

illustration

medical, technical and scientific

photo and social-documentary

photo imaging for a visual arts context

photo imaging in a graphics and multimedia context

press and public relations

wedding and portrait.

Sources of information may include:

copyright and legal representatives

discussions with innovative industry practitioners

electronic and print media:

news

reviews

articles

employee associations

employer listings

exhibition catalogues and programs

government bodies and associated publications

induction kits

industry associations

industry information sheets

internet

job advertisements

libraries and archives

other sources of industrial relations information

personal observations and experience

photographic journals

policy and procedures manuals

reference books

retail and wholesale suppliers of products and services

technical publications

union representatives

websites

word of mouth.

Development of own style may involve:

analysing and researching the work of others

analysing conventions, practices and customs in photo imaging practice and allied creative industries

developing a project and/or folio

exploring elements and principles of photo imaging and allied creative industries.

Opportunities to develop own practice may include:

competitions

events:

community activities

conferences

exhibitions

expositions

festivals

industry functions

social events

trade fairs

floor talks at galleries

lectures and seminars

master classes

membership of professional organisation/body

symposiums

visits to workplaces.

Strategies used to experiment with new ideas involve:

extending the possibilities of materials and equipment towards their full potential

innovation.

Networks may include:

alumni organisations

colleagues and teachers

consumer organisations

professional associations.

Promotional opportunities may include:

applications to funding bodies

competitions

exhibitions.

Copy and paste from the following performance criteria to create an observation checklist for each task. When you have finished writing your assessment tool every one of these must have been addressed, preferably several times in a variety of contexts. To ensure this occurs download the assessment matrix for the unit; enter each assessment task as a column header and place check marks against each performance criteria that task addresses.

Observation Checklist

Tasks to be observed according to workplace/college/TAFE policy and procedures, relevant legislation and Codes of Practice Yes No Comments/feedback
Plan strategies for development of appropriate technical skills in photo imaging practice 
Continuously improve technical skills through practice, feedback, discussion and evaluation 
Explore capability of materials, tools and equipment as a means to continuously improve technical skills 
Identify and use relevant sources of information to stimulate technical skills and development of own style 
Discuss ideas with others and apply knowledge gained to inform own practice 
Use work practice to gain experience in a range of genres and interpretations 
Study the work of others to stimulate conceptual and technical skill development 
Identify and use opportunities to develop own practice and keep informed about current photo imaging practice 
Explore and experiment with new ideas in making and interpreting work 
Explore and use technology where appropriate to expand own practice 
Demonstrate own style through photo imaging project realisation 
Seek and apply constructive criticism from more experienced practitioners 
Evaluate own work against planned strategy for own photo imaging practice 
Evaluate own work in the context of work by others to extend own practice 
Adjust work processes and practice as necessary to improve technical, conceptual and commercial outcomes 
Identify sources of information relating to work opportunities 
Identify industry networks and promotional opportunities that may help in developing career opportunities 
Incorporate research results and information into own work practice and career planning 

Forms

Assessment Cover Sheet

CUVPHI405A - Develop self for photo imaging industry
Assessment task 1: [title]

Student name:

Student ID:

I declare that the assessment tasks submitted for this unit are my own work.

Student signature:

Result: Competent Not yet competent

Feedback to student

 

 

 

 

 

 

 

 

Assessor name:

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Date:


Assessment Record Sheet

CUVPHI405A - Develop self for photo imaging industry

Student name:

Student ID:

Assessment task 1: [title] Result: Competent Not yet competent

(add lines for each task)

Feedback to student:

 

 

 

 

 

 

 

 

Overall assessment result: Competent Not yet competent

Assessor name:

Signature:

Date:

Student signature:

Date: