Assessor Resource

CUVPHI502A
Research and exploit photoimaging trends

Assessment tool

Version 1.0
Issue Date: April 2024


This unit applies to the photoimaging industry which is constantly changing due to technological, societal and consumer demands. To retain industry currency, photoimaging practitioners need to identify emerging trends while evaluating, planning, and implementing changes to their workflows, products and technology.

This unit requires the self-directed application of skills and knowledge in order to research, evaluate, plan, coordinate, manage and exploit emerging trends that arise in the photoimaging industry.

This work is usually undertaken independently (with guidance where required).

This unit describes the performance outcomes, skills and knowledge required to exploit creative and commercial opportunities as they arise from emerging trends in the photoimaging industry.

No licensing, legislative, regulatory or certification requirements apply to this unit at the time of endorsement.

You may want to include more information here about the target group and the purpose of the assessments (eg formative, summative, recognition)

Prerequisites

The following units or demonstrated equivalence are required prior to undertaking this unit:

CUVPHI01A Source and apply photoimaging industry knowledge

CUVPHI03A Research and apply information on the traditions which inform photoimaging practice

CUVPHI07A Process photoimages to work print/file stage.

Employability Skills

This unit contains employability skills.



Evidence Required

List the assessment methods to be used and the context and resources required for assessment. Copy and paste the relevant sections from the evidence guide below and then re-write these in plain English.

The evidence guide provides advice on assessment and must be read in conjunction with the performance criteria, required skills and knowledge, range statement and the Assessment Guidelines for the Training Package.

Critical aspects for assessment and evidence required to demonstrate competency in this unit in this unit

Evidence of the following is essential:

ability to research trends and emerging technologies within the photoimaging industry

ability to exploit creative and commercial opportunities that arise from trends and emerging technologies

ability to connect trends/emerging technologies to aspects of photoimaging work practices, such as:

image lighting, acquisition, processing output and presentation

industry standard photoimaging workflows

marketing/promotion of products and services

ability to review the impact of integrating trends and emerging technologies into photoimaging work practices.

Context of and specific resources for assessment

Assessment must ensure:

access to appropriate technology and sources of information to research trends and emerging technologies within the photoimaging industry

access to an environment where creative and commercial photoimaging opportunities can be exploited

access to appropriate learning and assessment support when required

the use of culturally appropriate processes, and techniques appropriate to the oracy, language and literacy capacity of the assessee and the work being performed.

Method of assessment

A range of assessment methods should be used to assess practical skills and knowledge. The following examples are appropriate for this unit:

direct questioning combined with review of portfolios of evidence and third party workplace reports of on-the-job performance by candidate

direct observation of candidate exploiting creative/commercial photoimaging opportunities

case studies to assess candidate's ability to research trends and emerging technologies

problem solving activities to assess candidate's critical thinking skills

Holistic assessment with other units relevant to the industry sector, workplace and job role is recommended, for example:

CUVPHI501A Research role and use of the photoimage in visual communication

CUVPHI503A Explore the descriptive and emotive nature of photo lighting

CUVPHI504A Investigate and exploit innovative imaging options

CUVPHI505A Produce an innovative presentation package of professional work.

Submission Requirements

List each assessment task's title, type (eg project, observation/demonstration, essay, assingnment, checklist) and due date here

Assessment task 1: [title]      Due date:

(add new lines for each of the assessment tasks)

Assessment Tasks

Copy and paste from the following data to produce each assessment task. Write these in plain English and spell out how, when and where the task is to be carried out, under what conditions, and what resources are needed. Include guidelines about how well the candidate has to perform a task for it to be judged satisfactory.

Required skills:

literacy skills sufficient to interrogate/interpret a broad range of information on new photoimaging trends and technology

numeracy skills sufficient to assess the financial viability of creative/commercial opportunities as they arise from trends and emerging technologies

communication skills sufficient to:

critique and discuss new photoimaging trends and technology

transfer newly acquired knowledge to peers and/or employees

use industry and community networks as sources of information

critical thinking skills sufficient to identify creative/commercial opportunities

learning skills sufficient to seek expert advice when implementing new photoimaging trends and technology

planning and organising skills sufficient to:

interpret and respond to photoimaging briefs

budget for costs associated with the implementation of new technology

develop systems to respond to future creative/commercial opportunities

document research findings clearly and concisely

plan integration of new technology into own photoimaging practice

problem solving skills sufficient to recognise and resolve workplace issues when implementing new technology into own photoimaging practice

technology skills sufficient to coordinate the installation of new technology.

Required knowledge:

business implications/consequences of adopting photoimaging trends/technology

commonly used research methodologies (including copyright/moral/intellectual property issues associated with photoimaging research)

current trends and emerging technologies in photography/photoimaging

OHS requirements relating to photography and computer usage

planning and review processes for photoimaging business.

The range statement relates to the unit of competency as a whole. It allows for different work environments and situations that may affect performance. Bold italicised wording, if used in the performance criteria, is detailed below. Essential operating conditions that may be present with training and assessment (depending on the work situation needs of the candidate, accessibility of the item, and local industry and regional contexts) may also be included.

Trends and emerging technologies may include:

advances in equipment/technology, including:

capture and lighting equipment

image processing, output methods and presentation devices

alliances with allied technologies and businesses

changing nature of the marketplace, including:

advertising and promotional opportunities (including marketing of products and services)

business structures and operational strategies

copyright, IR, insurance and taxation

funding policies and government initiatives

new markets (market contraction/expansion)

new terminology

photoimaging workflows

social, political and environmental developments.

Sources of information may include:

copyright/legal representatives

discussions with innovative industry practitioners

electronic/print media (news, reviews, articles)

employee association/union representatives (and other sources of industrial relations information)

events (industry functions, conferences, trade fairs, community activities, expositions, exhibitions, festivals, social events)

government bodies and associated publications

industry associations

internet

libraries and archives (text, film, video, sound, graphic)

lifestyle and contemporary issues magazines

museums/galleries/studios

national/international journals (e.g. artist, computing and design journals)

personal observations and experience

professional competitions and awards

retail/wholesale suppliers of products and services

technical publications/reference books

training programs, seminars, conferences, competitions, awards, exhibitions, symposiums, workshops, master classes and other professional development opportunities.

Relevant personnel may include:

early adopters

mentors

peers

photographers

photoimaging importers and suppliers

professionals from allied areas

speakers at conferences and seminars.

Critical thinking techniques may include:

analysing and evaluating actions and policies

clarifying issues, values and standards

comparing analogous situations

comparing and contrasting ideals with practice

comparing and evaluating beliefs, interpretations and theories

developing criteria for evaluation

distinguishing relevant from irrelevant facts

examining and evaluating assumptions

exploring implications and consequences

generating and assessing solutions

making interdisciplinary connections

making plausible inferences and predictions

noting significant similarities and differences

reading and listening critically

recognising contradictions

transferring insights to new contexts

using critical vocabulary.

Entrepreneurial attitudes may include:

ability to act on intuition and assumptions

ability to think laterally and independently

ability to work within ambiguity and uncertainty

confidence in self and vision

curiosity

desire to take risks

flexibility

interest in pursuing new ideas.

Copy and paste from the following performance criteria to create an observation checklist for each task. When you have finished writing your assessment tool every one of these must have been addressed, preferably several times in a variety of contexts. To ensure this occurs download the assessment matrix for the unit; enter each assessment task as a column header and place check marks against each performance criteria that task addresses.

Observation Checklist

Tasks to be observed according to workplace/college/TAFE policy and procedures, relevant legislation and Codes of Practice Yes No Comments/feedback
Identify trends and emerging technologies using appropriate sources of information. 
Evaluate currency/credibility of information gathered and ensure research scope is sufficiently broad. 
Maintain accurate and comprehensive details of sources of information. 
Examine and clarify the implications and consequences of trends and emerging technologies. 
Critique and review trends and emerging technologies with relevant personnel. 
Use critical thinking techniques to identify creative/commercial opportunities as they arise from trends and emerging technologies. 
Clarify business objectives for exploiting creative/commercial opportunities. 
Assess entrepreneurial attitudes required to develop creative/commercial opportunities. 
Assess feasibility and commercial viability of exploiting creative/commercial opportunities. 
Identify and document business risk associated with exploiting creative/commercial opportunities. 
Exploit creative/commercial opportunities within photoimaging industry. 
Review performance of exploited opportunities against personal/business objectives. 
Assess impact of adopting trends and emerging technologies on own photoimaging practice. 
Develop systems to identify and respond to future creative/commercial opportunities as they arise from trends and emerging technologies. 

Forms

Assessment Cover Sheet

CUVPHI502A - Research and exploit photoimaging trends
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Assessment Record Sheet

CUVPHI502A - Research and exploit photoimaging trends

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