Assessor Resource

CUVPHI505A
Produce an innovative presentation of professional work

Assessment tool

Version 1.0
Issue Date: March 2024


Photographers working within the creative industries are often required to produce, present and continually update a presentation package or portfolio of their creative work.

This unit requires the self-directed application of skills and knowledge to research, plan, develop, compile, present and evaluate an innovative presentation package of creative photoimaging product/s.

This work is usually undertaken independently.

This unit describes the performance outcomes, skills and knowledge required to produce an innovative presentation of creative photoimaging product/s.

No licensing, legislative, regulatory or certification requirements apply to this unit at the time of endorsement.

You may want to include more information here about the target group and the purpose of the assessments (eg formative, summative, recognition)

Prerequisites

The following units or demonstrated equivalence are required prior to undertaking this unit:

CUVCRS14A Prepare, store and maintain finished work

CUVPHI03A Research and apply information on the traditions which inform photoimaging practice

CUVPHI05A Use a 35mm SLR camera or digital equivalent.


Employability Skills

This unit contains employability skills.




Evidence Required

List the assessment methods to be used and the context and resources required for assessment. Copy and paste the relevant sections from the evidence guide below and then re-write these in plain English.

The evidence guide provides advice on assessment and must be read in conjunction with the performance criteria, required skills and knowledge, range statement and the Assessment Guidelines for the Training Package.

Critical aspects for assessment and evidence required to demonstrate competency in this unit

Evidence of the following is essential:

ability to research industry practice presentation methodologies

ability to design and realise presentation concepts

ability to present creative products in a manner suited to the intended audience/purpose.

Context of and specific resources for assessment

Assessment must ensure:

access to appropriate technology and sources of information to research industry standard presentation methodologies

access to industry standard presentation packages and/or technology

access to an environment where a range of industry standard presentation methodologies can be applied.

access to appropriate learning and assessment support when required

the use of culturally appropriate processes, and techniques appropriate to the oracy, language and literacy capacity of the assessee and the work being performed.

Method of assessment

A range of assessment methods should be used to assess practical skills and knowledge. The following examples are appropriate for this unit:

direct questioning combined with review of portfolios of evidence and third party workplace reports of on-the-job performance by candidate

direct observation of candidate presenting creative products

case studies to assess candidate's ability to research trends and emerging technologies

problem solving activities to assess candidate's critical thinking skills.

Holistic assessment with any photoimaging unit or other units relevant to the industry sector, workplace and job role is recommended, for example:

BSBMKG413A Promote products and services

BSBPMG510A Manage projects

CUFDIG401A Author interactive media

CUFDIG402A Design user interfaces

CUFDIG403A Create user interfaces

CUFDIG502A Design web environments

CUFIND401A Provide services on a freelance basis

CULMS008A Conceive, develop and realise exhibition designs.


Submission Requirements

List each assessment task's title, type (eg project, observation/demonstration, essay, assingnment, checklist) and due date here

Assessment task 1: [title]      Due date:

(add new lines for each of the assessment tasks)


Assessment Tasks

Copy and paste from the following data to produce each assessment task. Write these in plain English and spell out how, when and where the task is to be carried out, under what conditions, and what resources are needed. Include guidelines about how well the candidate has to perform a task for it to be judged satisfactory.

Required skills:

research techniques sufficient to

access information from reliable sources to inform decision making process

compare contemporary and emerging styles and conceptual/aesthetic approaches to presentation packages of creative product

numeracy skills sufficient to develop and maintain financial records for budgets

literacy skills sufficient to:

prepare text for business documents, pricing schedules and contracts

interpret a range of media from research

communication skills sufficient to:

critique and discuss best practice presentation methodologies

liaise with a range of service providers in the presentation of creative products

critical thinking skills sufficient to plan and implement presentation concepts

learning skills sufficient to develop/maintain skills in presentation technology

planning and organising skills sufficient to:

plan and implement project development processes

manage the workflow (research, concept development, production and post-production) in the presentation of creative products

problem solving skills sufficient to address presentation equipment malfunctions

technology skills sufficient to:

edit enhance, manipulate and output photoimages to industry standards for presentation purposes

apply/maintain quality control procedures for presentation purposes

use an extended range of digital media, design and presentation technologies.

Required knowledge:

commonly used research methodologies

current and emerging trends in presentation technologies (including design, layout, typography, interactivity and accessibility)

industry standard and best practice presentation methodologies

OHS requirements relating to computer usage

visual communication forms relevant to the presentation of creative products.

The range statement relates to the unit of competency as a whole. It allows for different work environments and situations that may affect performance. Bold italicised wording, if used in the performance criteria, is detailed below. Essential operating conditions that may be present with training and assessment (depending on the work situation needs of the candidate, accessibility of the item, and local industry and regional contexts) may also be included.

Presentation methodologies may include:

CDs and DVDs

digital media presentations

digital media sequences with recorded sound:

documentary (travel)

fiction, stories, drama

humour

illustration as part of a longer presentation

interpretative (music, songs, poetry, prose)

personal comment (on any subject)

digital/photo slide shows

exhibitions of work in a variety of display spaces

presentation/business cards, promotional folders

printed images (bound in book form or in folios)

websites/interactive media.

Sources of information may include:

book journals/book binders

discussions with industry practitioners (e.g. visual/interactive media artists, master craft workers)

electronic/print media (news, reviews, articles)

events (industry functions, conferences, trade fairs, expositions)

government bodies and associated publications

internet

libraries/archives (text, film, video, sound, graphic)

national/international journals (e.g. computing, design, video, interactive digital media)

personal observations and experience

relevant industry associations

retail/wholesale suppliers of products and services

technical publications/reference books

training programs, seminars, conferences, competitions, awards, exhibitions, symposiums, workshops, master classes and other professional development opportunities.

Appropriate person/s may include:

employers

future clients

members of relevant professional associations

mentors/peers

practising photographers, photoimagists or members of allied fields.

Required purpose may include:

application submission:

association membership

grant/commission

industry accreditation

artistic

commercial

educational

entertainment

job interview

marketing/promotion

promotional give-away to prospective clients.

Production requirements and content implications may include:

appropriate output mediums MP4, MOV, 3G)

appropriate rhythm in picture/sound sequences

appropriate selection, variation and speed of image transitions (dissolve, pan, zoom)

calculating image numbers

categorisation/sequencing of images

choice/quality of photographic visual material

continuity/aptness of sound with visual material

cost for production of multiples

image cropping

image printing (desktop printer, darkroom, lab, bureau)

mixing sound sources

pictorial character of sequences

printing, burning, binding, box-making or fabrication by self or others

quality control:

calibrating/optimising output devices

checking service provider's output against specification

making colour match samples

making specification documents

scriptwriting and speaking/narrating

size, mounting and weight

viewing requirements:

CD /DVD specifications

exhibitions

projected images (data/slide projector)

viewing locations (theatres, boardrooms, night sky projections)

visuals (colour/monochrome)

website/interactive media.

Critical thinking techniques may include:

analysing and evaluating actions and policies

clarifying issues, values and standards

comparing analogous situations

comparing and contrasting ideals with practice

comparing and evaluating beliefs, interpretations and theories

developing criteria for evaluation

distinguishing relevant from irrelevant facts

examining and evaluating assumptions

exploring implications and consequences

generating and assessing solutions

making interdisciplinary connections

making plausible inferences and predictions

noting significant similarities and differences

reading and listening critically

recognising contradictions

transferring insights to new contexts

using critical vocabulary.

Content may include:

3D forms, packaging and sculptures

audio, video and DVD sequences

paintings, drawings and illustrations

photographs/photoimages

practitioner's own creative work

selections from existing stock libraries.

Copy and paste from the following performance criteria to create an observation checklist for each task. When you have finished writing your assessment tool every one of these must have been addressed, preferably several times in a variety of contexts. To ensure this occurs download the assessment matrix for the unit; enter each assessment task as a column header and place check marks against each performance criteria that task addresses.

Observation Checklist

Tasks to be observed according to workplace/college/TAFE policy and procedures, relevant legislation and Codes of Practice Yes No Comments/feedback
Research best practice presentation methodologies using appropriate sources of information. 
Select and review presentation methodologies for own use and confirm with appropriate person/s. 
Evaluate the potential and required purpose of presentation methodologies for creative products. 
Evaluate the production requirements and content implications of selected presentation methodologies. 
Estimate production timeline, workflow and budget for the presentation of creative products. 
Use critical thinking techniques to design and plan a presentation concept. 
Select content that is appropriate and reflective of the presentation's required purpose. 
Design templates, prototypes and maquettes suitable to presentation concept. 
Confirm production requirements and content implications are achievable within production timeline and budget. 
Obtain and accurately record copyright clearance on all sourced content. 
Review suitability of presentation's design and content and confirm with appropriate person/s. 
Develop, test and proof presentation concept. 
Access presentation equipment that meets production requirements and content implications. 
Present creative products using appropriate presentation methodologies. 
Monitor production requirements and content implications of presentation to ensure required purpose is met. 
Review projected and actual budget outcomes. 
Develop systems to identify and respond to future presentation opportunities. 

Forms

Assessment Cover Sheet

CUVPHI505A - Produce an innovative presentation of professional work
Assessment task 1: [title]

Student name:

Student ID:

I declare that the assessment tasks submitted for this unit are my own work.

Student signature:

Result: Competent Not yet competent

Feedback to student

 

 

 

 

 

 

 

 

Assessor name:

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Assessment Record Sheet

CUVPHI505A - Produce an innovative presentation of professional work

Student name:

Student ID:

Assessment task 1: [title] Result: Competent Not yet competent

(add lines for each task)

Feedback to student:

 

 

 

 

 

 

 

 

Overall assessment result: Competent Not yet competent

Assessor name:

Signature:

Date:

Student signature:

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