Assessor Resource

CUVPHI523A
Produce media photo images

Assessment tool

Version 1.0
Issue Date: April 2024


This unit applies to the production of media photo images. Media photo imaging covers the production of images for publication in newspapers, magazines, reports and communications.

Media photographers usually work unsupervised, although they are often accompanied by journalists and may also work with a range of creative personnel, including make-up/beauty artists, fashion and/or food stylists, graphic designers and clients.

This unit aligns to the workflow associated with the press and public relations industry and requires the application of skills and knowledge in order to interpret and follow editor/editorial team assignments; work with journalists, graphic designers, members of the public and a range of professional personnel (e.g. police, firemen, ambulance, security guards); work in environments of charged human emotion and stress; undertake post-shoot processing and image optimisation; supply/transmit images in electronic or physical form; and liaise/consult with a range of associated and allied persons, work teams, government agencies and private enterprise.

This unit describes the performance outcomes, skills and knowledge required to produce media photo images for newspaper and magazine editors.

You may want to include more information here about the target group and the purpose of the assessments (eg formative, summative, recognition)

Prerequisites

Not applicable.

Employability Skills

This unit contains employability skills.



Evidence Required

List the assessment methods to be used and the context and resources required for assessment. Copy and paste the relevant sections from the evidence guide below and then re-write these in plain English.

The evidence guide provides advice on assessment and must be read in conjunction with the performance criteria, required skills and knowledge, range statement and the Assessment Guidelines for the Training Package.

Overview of assessment

Critical aspects for assessment and evidence required to demonstrate competency in this unit

Evidence of the ability to:

apply a typical workflow in media photo imaging professional practice

apply coordination and negotiation skills to own photo imaging work practices

apply technical and imaging skills, including capturing and optimising media images

interact and liaise with clients, members of the public, community services personnel and associated professionals

participate as an image provider within the media industry.

Context of and specific resources for assessment

Assessment must ensure:

access to:

a range of photo imaging production equipment employed in a media context, such as cameras, computers, software, printers, darkrooms, lighting and accessories

a range of locations and studios for media photo imaging shoots

sources of information to research contemporary styles and conceptual or aesthetic approaches to media photo imaging

appropriate learning and assessment support when required

opportunity for collaboration with or in allied industries, such as journalists/feature writers, graphic artists, fashion and food stylists, make-up artists and hairdressers

the use of culturally appropriate processes, and techniques appropriate to the oracy, language and literacy capacity of the candidate and the work being performed.

Method of assessment

A range of assessment methods should be used to assess practical skills and knowledge. The following examples are appropriate for this unit:

direct questioning combined with review of portfolios of evidence

review of third-party reports from experienced practitioners

direct observation of candidate applying a typical workflow in media photo imaging professional practice

case studies to assess candidate’s ability to research contemporary styles and conceptual or aesthetic approaches to media photo imaging

participation in and observation of professional media photo imaging awards

review of photo imaging products against media industry standards and service specifications.

Assessment methods should closely reflect workplace demands (e.g. literacy) and the needs of particular groups (e.g. people with disabilities, and people who may have literacy or numeracy difficulties, such as speakers of languages other than English, remote communities and those with interrupted schooling).

Guidance information for assessment

Holistic assessment with other units relevant to the industry sector, workplace and job role is recommended, for example:

CUVPHI516A Research the role and use of the photo image in visual communication

CUVPHI517A Research and exploit photo imaging trends

CUVPHI518A Explore the descriptive and emotive nature of photo lighting

CUVPHI519A Investigate and exploit innovative imaging options

CUVPHI520A Produce an innovative presentation of professional work

CUVPHI521A Produce commercial photo images.

Submission Requirements

List each assessment task's title, type (eg project, observation/demonstration, essay, assingnment, checklist) and due date here

Assessment task 1: [title]      Due date:

(add new lines for each of the assessment tasks)

Assessment Tasks

Copy and paste from the following data to produce each assessment task. Write these in plain English and spell out how, when and where the task is to be carried out, under what conditions, and what resources are needed. Include guidelines about how well the candidate has to perform a task for it to be judged satisfactory.

Required skills

photo imaging skills to:

create meaningful images in private and public spaces in a respectful manner

optimise and create files and film, including FTP, to photo imaging industry standards

research skills to:

compare contemporary styles and conceptual or aesthetic approaches to media, press and public relations photo imaging

maintain professional practice arrangements for media, press and public relations photo imaging

critical thinking skills to:

recognise and address barriers to effective photo imaging workflow

reflect on and analyse own performance

literacy skills to write basic captions to accompany media photo images

numeracy skills to maintain records of travelling and out-of-pocket expenses for reimbursement purposes

communication skills to:

clarify access and release issues relevant to street photography, property releases and photographing in public spaces

deal empathetically and clearly direct subjects

negotiate access with subjects and media product developers

negotiate prices and fair exchange of services with clients and project stakeholders

recognise and overcome tension and nervousness in subjects

resolve complaints and disputes

seek feedback from clients on shoot progress and image selection

speak at editorial team meetings and maximise networking opportunities

work effectively with diversity

learning skills to review personal performance within shoot context

planning and organising skills to:

interpret and respond to photo imaging briefs

organise shoots on location or in studio and prepare shoot management timelines

problem-solving skills to identify and rectify equipment malfunction and failure

teamwork skills to work with an editorial/PR team

technology skills to check and reinstate equipment.

Required knowledge

business practice, including partnerships, contracts, intellectual property, copyright, legal, moral, insurance, financial, budget, political, OHS, licences and permits

media, press and PR photo imaging environment, including practices and products

moral and ethical issues relevant to media photo imaging

relationship between photo imaging practitioner and employers, the community, professional bodies and associations

procedures for selecting, testing and evaluating technology to determine its suitability for media photo imaging purposes

traditions and contemporary issues that inform media photo imaging practice

protocols for working with government institutions and regulations relating to media environment.

The range statement relates to the unit of competency as a whole. It allows for different work environments and situations that may affect performance. Bold italicised wording, if used in the performance criteria, is detailed below. Essential operating conditions that may be present with training and assessment (depending on the work situation, needs of the candidate, accessibility of the item, and local industry and regional contexts) may also be included.

Sources of information may include:

contemporary media, such as newspapers, television and magazines

internet and social media sites

interviews

personal experiences

professional awards

professional libraries

workshops, seminars and conferences.

Shoot requirements may include:

analog or digital capture technologies and supporting accessories

hire or loan options for equipment

media product:

how it is to be used

what the client specifies

models, props and backgrounds

photo imaging lighting:

ambient

mixed lighting

supplementary, including electronic flash, tungsten and fluorescent

processing requirements for image work created

production team

studio or internal/external location

timelines for stages of media workflow

transportation of equipment.

Destination publication usage may include:

advertorials

corporate portraiture

cover or lead image for article

fashion

features

food

general news

glamour

illustrative

photo essay

photomontage

soft news

sport

spot news.

Appropriate people may include:

editors, pictorial editors and journalists

members of professional associations

mentors and peers

practising domestic photographers, photo imagists and members of allied fields.

Professional practice arrangements may include:

archive/digital asset management and storage

codes of practice applicable to content and truthfulness of images captured or optimised for publication

copyright and licensing

insurance, including personal, public risk, accident and sickness, and equipment

licences and permits

media product transportation

moral rights and legal issues for media work

OHS

respect for individuals.

Shoot preparations may include:

assemble and check all equipment

conceptualise involvement in creative process

confirm time, place and requirements for all aspects of the shoot that will be supplied by others

undertake weather check for location shoots.

Shoot context may include:

application of teamwork and management skills conducive to a media environment

meetings with individuals, such as:

entertainers or public figures

members of the public

politicians

meetings with groups:

‘grip ’n grin’ presentation

public rally or street march

shoot locations, including:

architectural and urban

farm

industrial or commercial premises

motor vehicle, train or aeroplane crash sites

parks and gardens

performing arts theatre

rural

scene of a crime

sports fields

wilderness

technical requirements for image to be optimised and transmitted direct from the site

timelines.

Optimise images may include:

digital files as specified:

bit depth

colour space (RGB/CMYK)

digital asset management

file dimensions/size in pixels

file format, such as:

encapsulated postscript (EPS)

joint photographic experts group (JPEG)

portable document format (PDF)

Photoshop Data (PSD)

tagged image file format (TIFF)

file naming, captions and inclusion of file information data

multiple file formats

transfer media, such as CD, DVD, intranet and internet

uncompressed and compressed files

maintain quality and integrity of the digital data

process and scan film or download digital files

review and edit images.

Media product may include:

analog images as prints and transparencies

digital photo images.

Copy and paste from the following performance criteria to create an observation checklist for each task. When you have finished writing your assessment tool every one of these must have been addressed, preferably several times in a variety of contexts. To ensure this occurs download the assessment matrix for the unit; enter each assessment task as a column header and place check marks against each performance criteria that task addresses.

Observation Checklist

Tasks to be observed according to workplace/college/TAFE policy and procedures, relevant legislation and Codes of Practice Yes No Comments/feedback
Research sources of information for contemporary styles and conceptual or aesthetic approaches to similar subject material 
Meet with editor, editorial/PR team or journalist to define or refine shoot requirements 
Evaluate requirements of the media assignment and destination publication usage and confirm with appropriate people 
Consider shoot requirements, research and adopt professional practice arrangements for shoot, and confirm with appropriate people 
Prepare shoot management timelines and make appropriate shoot preparations 
Negotiate with necessary parties for access to locations and other subjects 
Capture images within shoot context and record necessary detail for caption 
Optimise images to necessary specifications using media industry standards and complete caption details 
Output and transmit media product 
Archive images appropriately 
Check and reinstate equipment 
Review response from editor, editorial/PR team or journalist and consider personal performance within shoot context 
Identify future opportunities, work directions, equipment needs and workflow changes resulting from the shoot 

Forms

Assessment Cover Sheet

CUVPHI523A - Produce media photo images
Assessment task 1: [title]

Student name:

Student ID:

I declare that the assessment tasks submitted for this unit are my own work.

Student signature:

Result: Competent Not yet competent

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Assessment Record Sheet

CUVPHI523A - Produce media photo images

Student name:

Student ID:

Assessment task 1: [title] Result: Competent Not yet competent

(add lines for each task)

Feedback to student:

 

 

 

 

 

 

 

 

Overall assessment result: Competent Not yet competent

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Student signature:

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