Assessor Resource

CUVPHI524A
Make wedding photo imaging products

Assessment tool

Version 1.0
Issue Date: March 2024


This unit applies to the provision of wedding photo imaging services. The wedding photographer creates and delivers images with a quality and consistency greater than that achieved by an enthusiast.

Wedding images and creative products have no agreed resale value by the subject and are for personal collection or use. Wedding photographers work with a range of photographic service providers (e.g. processing, printing, mounting, framing and presentation services) and recording professionals (e.g. videographers) and are often responsible for supervising assistants.

This unit aligns to the workflow associated with the professional wedding photo imaging sector and requires the application of skills and knowledge in order to respond to the needs of wedding clients, plan and prepare shoots, process and optimise images, supply images and integrated presentation products, and liaise/consult with a range of associated and allied persons, work teams, government agencies and private enterprises.

This unit describes the performance outcomes, skills and knowledge required to provide photo imaging services for wedding clients. The unit deals with the recording of key moments, moods and activities of a wedding day (including individual portraits) as well as presenting photo images in various forms.

You may want to include more information here about the target group and the purpose of the assessments (eg formative, summative, recognition)

Prerequisites

Not applicable.


Employability Skills

This unit contains employability skills.




Evidence Required

List the assessment methods to be used and the context and resources required for assessment. Copy and paste the relevant sections from the evidence guide below and then re-write these in plain English.

The evidence guide provides advice on assessment and must be read in conjunction with the performance criteria, required skills and knowledge, range statement and the Assessment Guidelines for the Training Package.

Overview of assessment

Critical aspects for assessment and evidence required to demonstrate competency in this unit

Evidence of the ability to:

apply a typical workflow in wedding photo imaging professional practice

apply business, coordination and negotiation skills to own photo imaging practice

apply technical and imaging skills, including capturing and optimising wedding images

interact and liaise with clients and associated professionals within the context of a wedding shoot, including empathetic communication skills

work within a diverse range of cultural and religious practices and rituals in a wedding context.

Context of and specific resources for assessment

Assessment must ensure:

access to:

a range of photo imaging production equipment employed in a wedding context, such as album layout software, cameras, computers, printers, darkrooms, lighting and accessories

a range of locations and studios for wedding photo imaging shoots

sources of information to research contemporary styles and conceptual or aesthetic approaches to wedding photo imaging

appropriate learning and assessment support when required

opportunity for collaboration with or in allied industries, such as designers, fashion stylists, make-up artists, hairdressers, processing labs/printers, bookbinders and presentation specialists

the use of culturally appropriate processes, and techniques appropriate to the oracy, language and literacy capacity of the candidate and the work being performed.

Method of assessment

A range of assessment methods should be used to assess practical skills and knowledge. The following examples are appropriate for this unit:

direct questioning combined with review of portfolios of evidence

review of third-party reports from experienced practitioners

direct observation of candidate applying a typical workflow in wedding photo imaging professional practice

direct observation of candidate participating in wedding photo imaging events and making wedding photo imaging products

case studies to assess candidate’s ability to research contemporary styles and conceptual or aesthetic approaches to wedding photo imaging

participation in and observation of wedding photo imaging awards

review of creative products against wedding industry standards and service specifications.

Assessment methods should closely reflect workplace demands (e.g. literacy) and the needs of particular groups (e.g. people with disabilities, and people who may have literacy or numeracy difficulties, such as speakers of languages other than English, remote communities and those with interrupted schooling).

Guidance information for assessment

Holistic assessment with other units relevant to the industry sector, workplace and job role is recommended, for example:

CUVPHI516A Research the role and use of the photo image in visual communication

CUVPHI517A Research and exploit photo imaging trends

CUVPHI518A Explore the descriptive and emotive nature of photo lighting

CUVPHI519A Investigate and exploit innovative imaging options

CUVPHI520A Produce an innovative presentation of professional work

CUVPHI529A Employ colour management in a digital imaging workplace.


Submission Requirements

List each assessment task's title, type (eg project, observation/demonstration, essay, assingnment, checklist) and due date here

Assessment task 1: [title]      Due date:

(add new lines for each of the assessment tasks)


Assessment Tasks

Copy and paste from the following data to produce each assessment task. Write these in plain English and spell out how, when and where the task is to be carried out, under what conditions, and what resources are needed. Include guidelines about how well the candidate has to perform a task for it to be judged satisfactory.

Required skills

photo imaging skills to:

create meaningful images in private or public spaces in a respectful manner

optimise or create files or film to wedding photo imaging industry standards

use industry-standard digital media, design and presentation technologies

research skills to:

compare contemporary styles and conceptual or aesthetic approaches to wedding photo imaging

maintain professional practice arrangements for wedding photo imaging

critical thinking skills to:

recognise and address barriers to effective photo imaging workflow

reflect on and analyse own performance

literacy skills to develop and interpret business documents and contracts

numeracy skills to:

maintain contractual and financial records for business and taxation purposes

prepare pricing structures, payment plans, budgets, quotations and invoices for clients

planning and organising skills to:

coordinate activities of models, assistants, and creative and shoot teams

interpret and respond to photo imaging briefs

organise shoots on location or in studio and prepare shoot management timelines

learning skills to review personal performance within shoot context

problem-solving skills to:

identify or rectify equipment malfunction or failure

adjust for unforeseen or changed circumstances of the wedding shoot

teamwork skills to work with a shoot and post-shoot team

communication skills to:

conduct interviews and consultation

develop rapport with subjects and recognise and overcome tension and nervousness that may arise from subjects having photographs taken

establish and nourish industry links with suppliers, contractors and employees

make business presentations

negotiate prices and fair exchange of services with clients and project stakeholders

resolve complaints and disputes

seek feedback from clients on shoot progress and image selection

work effectively with diversity and deal empathetically with subjects

technology skills to check and reinstate equipment, studio and props.

Required knowledge

broad wedding photo imaging environment, including the styles, and where and how the image products are used

business practice, including partnerships, contracts, intellectual property, copyright, legal, moral, insurance, financial, budget, political, OHS, licences and permits

relationship between photo imaging practitioner and wedding clients

procedures for selecting, testing and evaluating technology to determine its suitability for wedding production purposes

traditions and contemporary issues that inform wedding photo imaging practice

protocols for working with government institutions/regulations relating to the wedding environment.

The range statement relates to the unit of competency as a whole. It allows for different work environments and situations that may affect performance. Bold italicised wording, if used in the performance criteria, is detailed below. Essential operating conditions that may be present with training and assessment (depending on the work situation, needs of the candidate, accessibility of the item, and local industry and regional contexts) may also be included.

Sources of information may include:

contemporary wedding or fashion media, newspapers, television and magazines

internet and social media sites

interviews

personal experiences

professional awards

professional libraries

workshops, seminars and conferences.

Wedding photo imaging styles may include:

contemporary

ethnic, religious and cultural traditions

magazine style

photo-documentary/photo essay

traditional.

Wedding subjects may include:

integration of subjects into architectural and landscape environments

portraits of:

couples

formal and informal groups

individuals

wedding details:

apparel and accessories

automobiles and transportation vehicles

cakes

dresses

flowers

jewellery.

Wedding locations may include:

churches

landscape environment:

beaches, river and stream banks

buildings and architectural

public and private parks and gardens

roadsides, fields and farmlands

urban and rural

photo imaging studio

private homes

reception rooms and hotels.

Studio style may include:

unique and recognisable photographic and print/album look, including factors such as:

depth of field

exposure compensation

fragments and details

framing and cropping

lens focal length

post-capture image treatment

point of view (POV) photography

use of abstraction.

Pricing schedule may include:

payment plans

range of services or packages.

Professional practice arrangements may include:

contracts

copyright, licensing and intellectual property rights

creative product archive/digital asset management

financial management and GST

insurance, including personal, public risk, accident and sickness, equipment, completed creative product, and transportation and storage

licences and permits

model/talent and property releases

OHS

project budget management.

Appropriate people may include:

bridal agencies and wedding suppliers

members of relevant professional associations

mentors and peers

practising wedding photographers, photo imagists and members of allied fields.

Shoot responsibilities may include:

confirming legal aspects of the shoot

controlling the shoot

controlling and signing off on the creative product

liaising with bridal party and family to coordinate group shots

negotiating and signing contract

paying deposit and final account

selecting locations, props and backgrounds.

Shoot requirements may include:

analog or digital capture technologies and supporting accessories

creative product:

how it is to be used

what the client specifies

duration of coverage

hire options for equipment

props and backgrounds

photo imaging lighting:

ambient

mixed lighting

supplementary, including electronic flash, tungsten and fluorescent

processing requirements for image work created

shoot team

post-shoot team:

album planners and designers

digital media/audio visual producer

image enhancement and retouching

studio or internal/external location

timelines for stages of wedding workflow

transportation of equipment.

Shoot preparations may include:

assemble and check all equipment

brief assistants, members of the shoot and post-shoot teams

conceptualise involvement in creative process

confirm time, place and requirements for all aspects of the shoot that will be supplied by others

consider and implement strategies for back-up equipment in case of equipment loss or failure

ensure personal grooming and presentation of self and team match client expectations

negotiate access to locations with necessary parties

undertake weather check for location shoots.

Shoot context may include:

agreed responsible parties for aspects of the shoot

application of teamwork and management skills conducive to a creative environment

client’s contractual agreement

compassionate and empathetic considerations

cultural requirements

physical environments of the shoot

time constraints for locations and associated professionals for the event.

Changed circumstances may include:

changes due to emotional state of the subjects

changes to contractual arrangements

equipment malfunctions

inclement weather

overlooked technical requirements

physical changes of the location

subject changes

substitution of replacement photographer due to illness or unavailability.

Shoot team may include:

album planners and designers

child minders

post-shoot team:

digital media/audio visual producer

image enhancement and retouching

shoot team:

assistants

fashion stylists

make-up and hairdressers

posers.

Creative products may include:

photo images as:

digital files for use on the internet or for inclusion in personal digital media presentations or documents

DVDs and digital media presentations

framed prints

loose prints

mounted prints

prints in or for albums and books.

Optimise images may include:

digital files as specified:

bit depth

colour space

digital asset management

file dimensions and size in pixels

file format, such as:

joint photographic experts group (JPEG)

portable document format (PDF)

Photoshop Data (PSD)

tagged image file format (TIFF)

file naming, captions and inclusion of file information data

multiple file formats

uncompressed and compressed files

maintain quality and integrity of the digital data

process RAW/JPEG files

retouch, enhance and photomontage as requested

transfer media, such as CD, DVD and internet.

Copy and paste from the following performance criteria to create an observation checklist for each task. When you have finished writing your assessment tool every one of these must have been addressed, preferably several times in a variety of contexts. To ensure this occurs download the assessment matrix for the unit; enter each assessment task as a column header and place check marks against each performance criteria that task addresses.

Observation Checklist

Tasks to be observed according to workplace/college/TAFE policy and procedures, relevant legislation and Codes of Practice Yes No Comments/feedback
Research sources of information for contemporary styles and conceptual or aesthetic approaches to wedding photo imaging styles, subjects and locations 
Develop a studio style and determine its relevance and suitability to intended target audience 
Make test shots to refine studio style 
Prepare sample albums representative of studio style for marketing or promotional purposes 
Prepare pricing schedule, order forms, terms of trade and contracts 
Research and adopt professional practice arrangements for wedding services and confirm with appropriate people 
Promote and market wedding photo imaging services to potential clients 
Meet with client to confirm shoot responsibilities, shoot requirements and pricing schedule 
Discuss assignment of copyright and licensing arrangements with client 
Negotiate and complete contract with client using appropriate deposit and payment plan arrangements 
Make appropriate shoot preparations 
Capture images within shoot context and be prepared for changed circumstances 
Coordinate and work with a shoot team and seek feedback from client on shoot progress and image selection 
Prepare proofs and samples and liaise with client to finalise creative product content 
Optimise images and output creative products to agreed client specifications using industry standards 
Maintain quality and working condition of equipment, studio and props 
Prepare work and final account for client for collection and payment 
Review client response and personal performance within shoot context 
Appropriately catalogue and archive images and files 
Maintain contractual and financial records for business and taxation purposes 
Update work samples of wedding photo imaging services for marketing or promotional purposes 
Identify future opportunities, work directions, equipment needs and workflow changes resulting from the shoot 

Forms

Assessment Cover Sheet

CUVPHI524A - Make wedding photo imaging products
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Assessment Record Sheet

CUVPHI524A - Make wedding photo imaging products

Student name:

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Assessment task 1: [title] Result: Competent Not yet competent

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Overall assessment result: Competent Not yet competent

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