Assessor Resource
DEFDPA003
Conduct market profiling
Assessment tool
Version 1.0
Issue Date: April 2024
This unit specifies the skills and knowledge required to conduct market profiling to support public affairs activities.
It includes segmenting the market to identify the target market and profiling the target audience to develop a positioning strategy.
This unit applies to Defence public affairs personnel but it could apply to any personnel who work in this field.
The skills and knowledge described in this unit must be applied within the legislative, regulatory and policy environment in which they are carried out. Organisational policies and procedures must be consulted and adhered to.
Persons undertaking this unit work independently or as part of a team, and perform specific tasks in familiar contexts.
No licensing, legislative or certification requirements apply to this unit at the time of publication.
You may want to include more information here about the target group and the purpose of the assessments (eg formative, summative, recognition)