Develop and implement a public affairs strategic plan
Issue Date: February 2019
This unit specifies the skills and knowledge required to develop and implement a public affairs strategic plan.
It includes confirming organisational vision and mission to support the strategic direction of the organisation by analysing the internal and external environment to write and implement a strategic plan.
This unit applies to Defence public affairs personnel but it could apply to any personnel who work in this field.
The skills and knowledge described in this unit must be applied within the legislative, regulatory and policy environment in which they are carried out. Organisational policies and procedures must be consulted and adhered to.
Persons undertaking this unit work independently or as part of a team, and perform specific tasks in familiar contexts.
No licensing, legislative or certification requirements apply to this unit at the time of publication.
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