Assessor Resource

DEFPA004
Manage media requirements at major events

Assessment tool

Version 1.0
Issue Date: March 2024


This unit applies to Public Affairs Officers within Defence who are involved in the management of the media requirements at major events as a workplace responsibility, but is applicable to all individuals who work in this field.

The unit requires the application of high level, fully independent, complex judgements with a detailed knowledge of the Defence organisation. It requires analysis of complex data and the production of documents detailing the required outcomes of specialised functions in the public affairs context. All activities are carried out in accordance with relevant organisational policy and procedures.

This unit covers the competency required to manage the media requirements at major events.

It includes the assessment of organisational requirements, the development of a media strategy, the management of the media and the provision of information for major events.

No licensing, legislative, regulatory or certification requirements apply to this unit at the time of publication. In a Defence context, this means that there is no civilian need to hold this unit in order to meet licensing, legislative, regulatory or certification requirements.

You may want to include more information here about the target group and the purpose of the assessments (eg formative, summative, recognition)

Prerequisites

Not applicable.


Employability Skills

This unit contains employability skills.




Evidence Required

List the assessment methods to be used and the context and resources required for assessment. Copy and paste the relevant sections from the evidence guide below and then re-write these in plain English.

The evidence guide provides advice on assessment and must be read in conjunction with the Performance Criteria, Required Skills and Knowledge, the Range Statement and the Assessment Guidelines for this Training Package.

Critical aspects for assessment and evidence required to demonstrate competency in this unit

Assessment must confirm the ability to:

manage the media to ensure integrity of information being disseminated

apply communication ethics that are relevant to the audience and organisation

demonstrate an awareness of the organisation’s issues

Consistency in performance

Competency should be demonstrated over time and should be observed in a range of actual or simulated work contexts.

Context of and specific resources for assessment

Context of assessment

Competency should be assessed in the workplace or under conditions that accurately simulate a realistic workplace in accordance with all relevant legislation and organisation requirements.

Evidence should be gathered while observing the individual manage the media requirements at major events. The application of communication ethics that are relevant to the audience and organisation are to be observed.

Specific resources for assessment

Access to relevant standards, policy and instructions related to public affairs.


Submission Requirements

List each assessment task's title, type (eg project, observation/demonstration, essay, assingnment, checklist) and due date here

Assessment task 1: [title]      Due date:

(add new lines for each of the assessment tasks)


Assessment Tasks

Copy and paste from the following data to produce each assessment task. Write these in plain English and spell out how, when and where the task is to be carried out, under what conditions, and what resources are needed. Include guidelines about how well the candidate has to perform a task for it to be judged satisfactory.

This describes the essential skills and knowledge and their level, required for this unit.

Required Skills

show attention to detail

communicate facts in a fluent, clear and interesting manner

conduct press conferences and group interviews

liaise with media and other organisation personnel

present information via media channels

speak publicly

retain professionalism

Required Knowledge

knowledge of current practices for media liaison

legal and organisation requirements relating to confidentiality, libel, accuracy, discrimination

newsworthiness of information

requirements of different media – newspaper, magazines, radio, television, social media

requirements of local vs. regional vs. national media

role of media in disseminating information

The Range Statement relates to the Unit of Competency as a whole. It allows for different work environments and situations that may affect performance. Bold italicised wording in the Performance Criteria is detailed below.

Media requirement may include

Technical eg lighting/sound

Access for crew and equipment

Photographic/film opportunities

On-site interviews

Interviews with particular personnel

Newsworthiness

News angles

Human interest interviews and stories

Technical and other requirements of local vs. regional vs. national media

Of print vs. radio vs. television vs. social media

Individual requests from media personnel

Food

Shelter

Personal protective equipment

Telephones

IT

Power outlets

Bilingual briefing

Information may include

Road closure notifications

Facility closure information

Warnings

Danger zone identification

Public information/assurance

Evacuation details

Copy and paste from the following performance criteria to create an observation checklist for each task. When you have finished writing your assessment tool every one of these must have been addressed, preferably several times in a variety of contexts. To ensure this occurs download the assessment matrix for the unit; enter each assessment task as a column header and place check marks against each performance criteria that task addresses.

Observation Checklist

Tasks to be observed according to workplace/college/TAFE policy and procedures, relevant legislation and Codes of Practice Yes No Comments/feedback
Restricted and/or special access areas are clearly defined to media. 
Operational responsibilities and provision of information to media is assessed. 
Media plan is used to form the media strategy. 
Arrangements are made to meet media requirements according to event characteristics. 
Media representatives are briefed according to availability, knowledge of event and media presence. 
Media briefing area is allocated with required resources where possible. 
Media cooperation is gained in order to coordinate information flow and to provide information to the public. 
Media strategy is changed at any time to suit operational demands and level. 
Approval is gained for information releases where appropriate. 
Information briefing sessions and tours are scheduled at appropriate times in line with operational responsibilities and media requirements. 
Media personnel are provided with Work health and safety clothing where appropriate. 
Organisational protocols are followed when liaising with the media. 
Media representative provides current development of event where appropriate 
Interview and photo opportunities are scheduled and conducted to provide information where appropriate. 
Other organisations at the incident are consulted with to ensure a consistent presentation of information to the media. 
Accurate records of media enquiries and interviews are maintained. 
A two-way communication process between organisation and media is maintained. 
Work and achievements of organisation is promoted throughout the event to assist in maintaining morale and public profile. 
Own demeanour and presentation meets the professional standards of the organisation. 

Forms

Assessment Cover Sheet

DEFPA004 - Manage media requirements at major events
Assessment task 1: [title]

Student name:

Student ID:

I declare that the assessment tasks submitted for this unit are my own work.

Student signature:

Result: Competent Not yet competent

Feedback to student

 

 

 

 

 

 

 

 

Assessor name:

Signature:

Date:


Assessment Record Sheet

DEFPA004 - Manage media requirements at major events

Student name:

Student ID:

Assessment task 1: [title] Result: Competent Not yet competent

(add lines for each task)

Feedback to student:

 

 

 

 

 

 

 

 

Overall assessment result: Competent Not yet competent

Assessor name:

Signature:

Date:

Student signature:

Date: