This unit applies to Public Affairs Officers within Defence who are involved in the development and implementation of public affairs strategic plans as a workplace responsibility, but is applicable to all individuals who work in this field.

The unit requires the application of high level, fully independent, complex judgements with a detailed knowledge of the Defence organisation. It requires analysis of complex data and the production of documents detailing the required outcomes of specialised functions in the public affairs context. All activities are carried out in accordance with relevant organisational policy and procedures.

This unit covers the competency required to develop and implement public affairs strategic plans.

It includes the requirement to support the strategic direction of the organisation, the analysis and interpretation of the relevant audience and the capability assessment of the organisation.

It also covers implementation of the strategic plan.

No licensing, legislative, regulatory or certification requirements apply to this unit at the time of publication. In a Defence context, this means that there is no civilian need to hold this unit in order to meet licensing, legislative, regulatory or certification requirements.

You may want to include more information here about the target group and the purpose of the assessments (eg formative, summative, recognition)

Not applicable.

This unit contains employability skills.

List the assessment methods to be used and the context and resources required for assessment. Copy and paste the relevant sections from the evidence guide below and then re-write these in plain English.

The evidence guide provides advice on assessment and must be read in conjunction with the Performance Criteria, Required Skills and Knowledge, the Range Statement and the Assessment Guidelines for this Training Package.
Critical aspects for assessment and evidence required to demonstrate competency in this unit	Assessment must confirm the ability to: produce a public affairs strategic plan which includes: objectives strategies timeframes performance indicators methods for monitoring the implementation of the plan Consistency in performance Competency should be demonstrated over time and should be observed in a range of actual or simulated work contexts.
Context of and specific resources for assessment	Context of assessment Competency should be assessed in the workplace or under conditions that accurately simulate a realistic workplace in accordance with all relevant legislation and organisation requirements. Evidence should be gathered while observing the individual develop public affairs strategic plan. The application of communication ethics that are relevant to the audience and organisation are to be observed. Specific resources for assessment There are no special resource requirements for this unit.

List each assessment task's title, type (eg project, observation/demonstration, essay, assingnment, checklist) and due date here

Assessment task 1: [title]      Due date:

(add new lines for each of the assessment tasks)

Copy and paste from the following data to produce each assessment task. Write these in plain English and spell out how, when and where the task is to be carried out, under what conditions, and what resources are needed. Include guidelines about how well the candidate has to perform a task for it to be judged satisfactory.

This describes the essential skills and knowledge and their level, required for this unit.

Required Skills

undertake analysis, to review strengths and weaknesses, and to collate and interpret statistical data including trend analysis utilise financial skills to consider resource implications of proposed strategies research to ensure accurate, up-to-date information is available to plan and undertake appropriate due diligence by applying risk management strategies

Required Knowledge

Relevant legislation from all levels of government that affects business operation, especially in regard to work health and safety and environmental issues, equal opportunity, industrial relations and anti-discrimination Strategic planning methodologies including political, economic, social and technological (PEST) analysis and strengths, weaknesses, opportunities and threats analysis (SWOT) Codes and by-laws relevant to the organisation’s operations

The Range Statement relates to the Unit of Competency as a whole. It allows for different work environments and situations that may affect performance. Bold italicised wording in the Performance Criteria is detailed below.
Stakeholders may include	Management Issue motivated groups Employees Government agencies Media Technical advisers
Research may include	Demographics Economics Internal research Market segmentation Political Product Social Technical

Copy and paste from the following performance criteria to create an observation checklist for each task. When you have finished writing your assessment tool every one of these must have been addressed, preferably several times in a variety of contexts. To ensure this occurs download the assessment matrix for the unit; enter each assessment task as a column header and place check marks against each performance criteria that task addresses.

Observation Checklist

Tasks to be observed according to workplace/college/TAFE policy and procedures, relevant legislation and Codes of Practice	Yes	No	Comments/feedback
Currency of and support for organisational vision and mission are is checked with stakeholders.
Changes or refinements to vision or mission statement are made as required.
Support for strategic planning process is gained from all relevant stakeholders.
Information requirements are identified and research undertaken to deliver relevant information.
Political, economic, social and technological developments are analysed.
Advice is sought from appropriate experts wherever necessary
Strengths and weaknesses of existing stakeholders are identified and considered.
Organisation’s strengths, weaknesses, opportunities and threats are analysed.
Consistency of the analysis of internal and external environment and the perspectives of other informed people is assessed.
Relevant research and background is documented for inclusion in the strategic plan.
Strategic objectives and strategies needed for the future are formulated.
Strategies are assigned a priority, timeframe, responsible parties and measurable performance indicators.
Strategic plan is circulated for comment, support and endorsement
Strategic plan is communicated to all relevant parties.
People with a specific role in relation to strategies are briefed.
Performance indicators are used to monitor progress in implementing plan.
Necessary refinements are made to plan.
Achievement of objectives are evaluated at agreed milestones.
Effectiveness of plan is reviewed and methods for improving strategic planning processes considered.

Assessment Cover Sheet

DEFPA006 - Develop and implement public affairs strategic plans

Assessment task 1: [title]

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I declare that the assessment tasks submitted for this unit are my own work.

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Result: Competent Not yet competent

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Assessment Record Sheet

DEFPA006 - Develop and implement public affairs strategic plans

Student name:

Student ID:

Assessment task 1: [title] Result: Competent Not yet competent

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Feedback to student:

 

 

 

 

 

 

 

 

Overall assessment result: Competent Not yet competent

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Signature:

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