Assessor Resource

ICPPP311C
Develop a detailed design concept

Assessment tool

Version 1.0
Issue Date: March 2024


The unit applies to operators taking some responsibility for a design brief.

This unit outlines the skills required to render a graphic design based on the design brief and to produce a finished complex artwork.

This unit describes the performance outcomes, skills and knowledge required to develop a complex graphic design

You may want to include more information here about the target group and the purpose of the assessments (eg formative, summative, recognition)

Prerequisites

ICPPP211C Develop a basic design concept.


Employability Skills

This unit contains employability skills.




Evidence Required

List the assessment methods to be used and the context and resources required for assessment. Copy and paste the relevant sections from the evidence guide below and then re-write these in plain English.

The Evidence Guide provides advice on assessment and must be read in conjunction with the performance criteria, required skills and knowledge, range statement and the Assessment Guidelines for the Training Package.

Overview of assessment

Critical aspects for assessment and evidence required to demonstrate competency in this unit

Evidence of the ability to:

client requirements are accurately reflected in the design concept. The final design combines type, lines, tones, colours and images in a manner that meets the design brief and reproduction requirements

the underlying skill of designing a detailed layout to conform to brief specifications should be transferable across the design and pre-press sectors. It is important that the substrate for reproduction is identified and that the competencies be demonstrated with a clear identification of printing processes

demonstrate an ability to find and use information relevant to the task from a variety of information sources

prepare TWO sets of design, colour roughs and finished artwork which incorporate line and tone work according to specifications of the client brief, enterprise standards and listed performance criteria.

Context of and specific resources for assessment

Assessment must ensure:

assessment may take place on the job, off the job or a combination of these. Off the job assessment must be undertaken in a closely simulated workplace environment

it is expected that special purpose tools, equipment and industry software packages will be used where appropriate.

Method of assessment

A range of assessment methods should be used to assess practical skills and knowledge. The following examples are appropriate for this unit:

direct questioning combined with review of portfolios of evidence and third party workplace reports of on-the-job performance by the candidate.

Guidance information for assessment

Holistic assessment with other units relevant to the industry sector, workplace and job role is recommended.


Submission Requirements

List each assessment task's title, type (eg project, observation/demonstration, essay, assingnment, checklist) and due date here

Assessment task 1: [title]      Due date:

(add new lines for each of the assessment tasks)


Assessment Tasks

Copy and paste from the following data to produce each assessment task. Write these in plain English and spell out how, when and where the task is to be carried out, under what conditions, and what resources are needed. Include guidelines about how well the candidate has to perform a task for it to be judged satisfactory.

Required skills

OHS in relation to operating machinery such as safely switching off machinery before cleaning is started

communication of ideas and information by determining exactly what the client wants from brief and subsequent discussion

collecting, analysing and organising information by producing and collecting elements according to the initial conceptual ideas

planning and organising activities by coordinating job sequence so that materials arrive, are processed and can be checked efficiently

teamwork when ensuring that designers, printers and clients all know what they need to do and when

mathematical ideas and techniques by calculating costs and enlargement/reduction factors

problem-solving skills by coping with discrepancies between the brief and what is possible

use of technology by using appropriate software to create the design and ensuring files are saved in the required format

Required knowledge

parameters of the job for which this artwork is being prepared

instruments, materials and computer equipment that will be used in producing this artwork?

colour used for effect and harmony

colour composition of white light

colour wheel elements and the use of the Pantone Matching System

effect of the selection of a print or electronic output system on the preparation of artwork

making or revising a layout

basic design principles that are used in the preparation of layouts

formatting, size, style and preparation of artwork when using computer equipment for layouts/colour roughs

a CAD program and its aid in the work of a designer

OHS concerns that are there when using cameras or computers

production of bromides using a process camera and contact frame

describe the diffusion transfer process for producing bromides

operation of mono laser printers and resolution output

proportional enlargement and reduction calculations

process of drawing line, borders and corners using drawing instruments or a computer or digitiser

faults on artwork supplied by the client

effect of colour breakdown and sequence on printing operations and printed jobs

method used for checking size and scale of reproduction

matching artwork to customer's specifications as outlined on the job sheet

methods that do you use for assessing the quality and suitability of externally produced artwork

problems that can be caused by using sub-standard and unsuitable artwork

The range statement relates to the unit of competency as a whole. It allows for different work environments and situations that may affect performance. Bold italicised wording, if used in the performance criteria, is detailed below. Essential operating conditions that may be present with training and assessment (depending on the work situation, needs of the candidate, accessibility of the item, and local industry and regional contexts) may also be included.

Job details may include:

include the number of colours, the media of the final product, the purpose of the design, materials.

Enterprise policies and procedures may include:

tasks must be performed according to enterprise procedures.

Images may include:

photographs, illustrations, format graphics, text.

Complexity of process may include:

artwork is complex and may involve numerous elements.

Quality standards may include:

should meet client requirements and enterprise and industry standards.

Copy and paste from the following performance criteria to create an observation checklist for each task. When you have finished writing your assessment tool every one of these must have been addressed, preferably several times in a variety of contexts. To ensure this occurs download the assessment matrix for the unit; enter each assessment task as a column header and place check marks against each performance criteria that task addresses.

Observation Checklist

Tasks to be observed according to workplace/college/TAFE policy and procedures, relevant legislation and Codes of Practice Yes No Comments/feedback
Communicate with the client to confirm the requirements of the brief as required 
Job details are accurately documented according to enterprise policies and procedures 
The client's requirements are translated into a design concept that accords with the brief 
Different graphic design ideas/concepts are detailed and the potential of each is assessed according to the brief 
A unique graphic design concept is rendered electronically or manually to conform to the brief 
The rendered graphic design is assessed for printing feasibility according to the requirements of the brief 
A visual is produced showing position and fit of design elements to document the design layout 
A range of visual interpretations of the brief are made to present options to the client 
Text and images are graphically presented to conform to the grid layout 
Basic imposition is calculated to suit printing and binding processes 
A dummy is produced for marking-up copy and to obtain client feedback about the suitability of design 
A design concept is structured step by step to conform to the brief and to fit a grid format 
Appropriate type styles are selected to conform to the client brief and the printing substrate 
Line reproduction quality is assessed to effect the standard of print reproduction required by the client brief 
Images are selected to conform to the client brief and the end use 
Colours are selected and combined effectively using overlays to conform to the client brief and the end use 

Forms

Assessment Cover Sheet

ICPPP311C - Develop a detailed design concept
Assessment task 1: [title]

Student name:

Student ID:

I declare that the assessment tasks submitted for this unit are my own work.

Student signature:

Result: Competent Not yet competent

Feedback to student

 

 

 

 

 

 

 

 

Assessor name:

Signature:

Date:


Assessment Record Sheet

ICPPP311C - Develop a detailed design concept

Student name:

Student ID:

Assessment task 1: [title] Result: Competent Not yet competent

(add lines for each task)

Feedback to student:

 

 

 

 

 

 

 

 

Overall assessment result: Competent Not yet competent

Assessor name:

Signature:

Date:

Student signature:

Date: