Assessor Resource

ICPPRP211
Develop a basic design concept

Assessment tool

Version 1.0
Issue Date: April 2024


This unit describes the skills and knowledge required to produce a basic graphic design concept for a client, from assessment of the brief, to production of roughs and finished art.

It applies to individuals who work under direct supervision and in consultation with others to design and prepare layouts, artwork and manipulate images and texts to meet work and production requirements.

No licensing, legislative or certification requirements apply to this unit at the time of publication.

You may want to include more information here about the target group and the purpose of the assessments (eg formative, summative, recognition)


Evidence Required

List the assessment methods to be used and the context and resources required for assessment. Copy and paste the relevant sections from the evidence guide below and then re-write these in plain English.

ELEMENT

PERFORMANCE CRITERIA

Elements describe the essential outcomes.

Performance criteria describe the performance needed to demonstrate achievement of the element.

1 Assess brief requirements

1.1 Printing requirements of layout brief are determined to align pre-press processes with printing feasibility

1.2 Brief is broken down into stages of production to determine a plan

1.3 A plan of action is designed to meet time requirements of each stage so deadlines are identified and adhered to

1.4 Correct industry-standard terms of design and typography are used to facilitate communication

2 Assemble layout

2.1 Client copy and images are assembled according to brief requirements

2.2 Library files are accessed for relevant data to conform to brief requirements

2.3 Appropriate equipment and materials to complete the layout are assembled so brief is undertaken efficiently

2.4 Design area is cleaned and prepared, ready for use

3 Render simple graphic design

3.1 Client requirements are checked to ensure design concept matches the brief

3.2 Preliminary graphic design ideas are constructed according to the brief

3.3 Simple graphic design concept is rendered electronically to conform to client brief

3.4 Rendered graphic design is checked for conformance with client brief

4 Produce finished artwork

4.1 Layout grid is created to meet client brief specifications

4.2 Type is selected for readability and style, and fitted into grid space allocated to conform to client brief

4.3 Photographs and illustrations are selected, scaled and cropped appropriately to fit allocated grid space

4.4 Overlays/colour roughs are created to conform to brief specifications

4.5 Components of layout are positioned accurately using keylines to conform to grid framework

5 Check for suitability

5.1 Layout is checked to eliminate omissions and errors

5.2 Layout design is checked against brief requirements to conform to critical requirements of proposed medium

5.3 Layout is rendered ready to present to client

6 Tidy materials and store data

6.1 Equipment and materials are returned to storage according to enterprise procedures

6.2 Design data and materials are saved and/or filed ready for future retrieval according to enterprise procedures

6.3 Design area is cleaned according to enterprise procedures ready for reuse

Evidence of the ability to:

correctly prepare TWO sets of colour roughs and artwork containing line and tone work according to specifications of client brief, ensuring rendered design meets design brief requirements, conforms to commercial design standards, and meets reproduction final use requirements.

Note: If a specific volume or frequency is not stated, then evidence must be provided at least once.

To complete the unit requirements safely and effectively, the individual must:

identify purpose of artwork being prepared

identify number and specific colours of the job

name scale of artwork to finished job

explain difference between reflective and transparent originals

name three essential elements to consider when preparing art for printing/publication

outline different requirements for TWO printing or electronic output processes

outline types of halftone dot structures and maximum and minimum tonal ranges that could be used to reproduce this artwork

outline work health and safety (WHS) requirements when using cameras or computers

name colour sequence and overlap for transparent/opaque colours

explain affect (influence) of selection of different typefaces

describe method used for registration and trim marks

evaluate artwork for density, definition and resolution, and explain how can this be corrected

name characteristics of properly prepared line artwork

identify location of manuals, safety and other documentation that are relevant to this task and information that is included in these documents.

Gather evidence to demonstrate consistent performance in conditions that are safe and replicate the workplace. Noise levels, production flow, interruptions and time variances must be typical of those experienced in the Pre-Press field of work and include access to special purpose tools, equipment and materials.

Assessors must satisfy NVR/AQTF assessor requirements.

Submission Requirements

List each assessment task's title, type (eg project, observation/demonstration, essay, assingnment, checklist) and due date here

Assessment task 1: [title]      Due date:

(add new lines for each of the assessment tasks)

Assessment Tasks

Copy and paste from the following data to produce each assessment task. Write these in plain English and spell out how, when and where the task is to be carried out, under what conditions, and what resources are needed. Include guidelines about how well the candidate has to perform a task for it to be judged satisfactory.

ELEMENT

PERFORMANCE CRITERIA

Elements describe the essential outcomes.

Performance criteria describe the performance needed to demonstrate achievement of the element.

1 Assess brief requirements

1.1 Printing requirements of layout brief are determined to align pre-press processes with printing feasibility

1.2 Brief is broken down into stages of production to determine a plan

1.3 A plan of action is designed to meet time requirements of each stage so deadlines are identified and adhered to

1.4 Correct industry-standard terms of design and typography are used to facilitate communication

2 Assemble layout

2.1 Client copy and images are assembled according to brief requirements

2.2 Library files are accessed for relevant data to conform to brief requirements

2.3 Appropriate equipment and materials to complete the layout are assembled so brief is undertaken efficiently

2.4 Design area is cleaned and prepared, ready for use

3 Render simple graphic design

3.1 Client requirements are checked to ensure design concept matches the brief

3.2 Preliminary graphic design ideas are constructed according to the brief

3.3 Simple graphic design concept is rendered electronically to conform to client brief

3.4 Rendered graphic design is checked for conformance with client brief

4 Produce finished artwork

4.1 Layout grid is created to meet client brief specifications

4.2 Type is selected for readability and style, and fitted into grid space allocated to conform to client brief

4.3 Photographs and illustrations are selected, scaled and cropped appropriately to fit allocated grid space

4.4 Overlays/colour roughs are created to conform to brief specifications

4.5 Components of layout are positioned accurately using keylines to conform to grid framework

5 Check for suitability

5.1 Layout is checked to eliminate omissions and errors

5.2 Layout design is checked against brief requirements to conform to critical requirements of proposed medium

5.3 Layout is rendered ready to present to client

6 Tidy materials and store data

6.1 Equipment and materials are returned to storage according to enterprise procedures

6.2 Design data and materials are saved and/or filed ready for future retrieval according to enterprise procedures

6.3 Design area is cleaned according to enterprise procedures ready for reuse

Evidence of the ability to:

correctly prepare TWO sets of colour roughs and artwork containing line and tone work according to specifications of client brief, ensuring rendered design meets design brief requirements, conforms to commercial design standards, and meets reproduction final use requirements.

Note: If a specific volume or frequency is not stated, then evidence must be provided at least once.

To complete the unit requirements safely and effectively, the individual must:

identify purpose of artwork being prepared

identify number and specific colours of the job

name scale of artwork to finished job

explain difference between reflective and transparent originals

name three essential elements to consider when preparing art for printing/publication

outline different requirements for TWO printing or electronic output processes

outline types of halftone dot structures and maximum and minimum tonal ranges that could be used to reproduce this artwork

outline work health and safety (WHS) requirements when using cameras or computers

name colour sequence and overlap for transparent/opaque colours

explain affect (influence) of selection of different typefaces

describe method used for registration and trim marks

evaluate artwork for density, definition and resolution, and explain how can this be corrected

name characteristics of properly prepared line artwork

identify location of manuals, safety and other documentation that are relevant to this task and information that is included in these documents.

Gather evidence to demonstrate consistent performance in conditions that are safe and replicate the workplace. Noise levels, production flow, interruptions and time variances must be typical of those experienced in the Pre-Press field of work and include access to special purpose tools, equipment and materials.

Assessors must satisfy NVR/AQTF assessor requirements.
Copy and paste from the following performance criteria to create an observation checklist for each task. When you have finished writing your assessment tool every one of these must have been addressed, preferably several times in a variety of contexts. To ensure this occurs download the assessment matrix for the unit; enter each assessment task as a column header and place check marks against each performance criteria that task addresses.

Observation Checklist

Tasks to be observed according to workplace/college/TAFE policy and procedures, relevant legislation and Codes of Practice Yes No Comments/feedback
Printing requirements of layout brief are determined to align pre-press processes with printing feasibility 
Brief is broken down into stages of production to determine a plan 
A plan of action is designed to meet time requirements of each stage so deadlines are identified and adhered to 
Correct industry-standard terms of design and typography are used to facilitate communication 
Client copy and images are assembled according to brief requirements 
Library files are accessed for relevant data to conform to brief requirements 
Appropriate equipment and materials to complete the layout are assembled so brief is undertaken efficiently 
Design area is cleaned and prepared, ready for use 
Client requirements are checked to ensure design concept matches the brief 
Preliminary graphic design ideas are constructed according to the brief 
Simple graphic design concept is rendered electronically to conform to client brief 
Rendered graphic design is checked for conformance with client brief 
Layout grid is created to meet client brief specifications 
Type is selected for readability and style, and fitted into grid space allocated to conform to client brief 
Photographs and illustrations are selected, scaled and cropped appropriately to fit allocated grid space 
Overlays/colour roughs are created to conform to brief specifications 
Components of layout are positioned accurately using keylines to conform to grid framework 
Layout is checked to eliminate omissions and errors 
Layout design is checked against brief requirements to conform to critical requirements of proposed medium 
Layout is rendered ready to present to client 
Equipment and materials are returned to storage according to enterprise procedures 
Design data and materials are saved and/or filed ready for future retrieval according to enterprise procedures 
Design area is cleaned according to enterprise procedures ready for reuse 

Forms

Assessment Cover Sheet

ICPPRP211 - Develop a basic design concept
Assessment task 1: [title]

Student name:

Student ID:

I declare that the assessment tasks submitted for this unit are my own work.

Student signature:

Result: Competent Not yet competent

Feedback to student

 

 

 

 

 

 

 

 

Assessor name:

Signature:

Date:

Assessment Record Sheet

ICPPRP211 - Develop a basic design concept

Student name:

Student ID:

Assessment task 1: [title] Result: Competent Not yet competent

(add lines for each task)

Feedback to student:

 

 

 

 

 

 

 

 

Overall assessment result: Competent Not yet competent

Assessor name:

Signature:

Date:

Student signature:

Date: