Assessor Resource

ICPPRP311
Develop a detailed design concept

Assessment tool

Version 1.0
Issue Date: April 2024


This unit describes the skills and knowledge required to produce a complex graphic design from a design brief.

It applies to skilled individuals working in the printing and graphic arts industry who design and prepare layouts and artwork, manipulate images and text, and apply solutions to a defined range of problems. They may also provide some leadership and guidance to others with some limited responsibility for the output of others.

No licensing, legislative or certification requirements apply to this unit at the time of publication.

You may want to include more information here about the target group and the purpose of the assessments (eg formative, summative, recognition)



Evidence Required

List the assessment methods to be used and the context and resources required for assessment. Copy and paste the relevant sections from the evidence guide below and then re-write these in plain English.

ELEMENT

PERFORMANCE CRITERIA

Elements describe the essential outcomes.

Performance criteria describe the performance needed to demonstrate achievement of the element.

1. Determine brief specifications

1.1 Confirm brief requirements with client as required

1.2 Job details are accurately documented according to enterprise policies and procedures

2. Render graphic design

2.1 Client’s requirements are translated into a design concept that accords with the brief

2.2 Different graphic design ideas/concepts are detailed, and potential of each assessed according to the brief

2.3 Unique graphic design concept is rendered, electronically or manually, to conform to the brief

2.4 Rendered graphic design is assessed for printing feasibility according to the brief requirements

2.5 Visual is produced showing position and fit of design elements to document design layout

3. Produce dummy

3.1 Range of visual interpretations of the brief are made to present options to client

3.2 Text and images are graphically presented to conform to grid layout

3.3 Basic imposition is calculated to suit printing and binding processes

3.4 Dummy is produced for copy mark-up and to obtain client feedback on design suitability

4. Produce complex finished artwork

4.1 Design concept is structured step-by-step to conform to the brief and fit grid format

4.2 Appropriate type styles are selected to conform to the client brief and printing substrate

4.3 Line reproduction quality is assessed to effect the standard of print reproduction required by client brief

4.4 Images are selected to conform to client brief and end use

4.5 Colours are selected and combined effectively using overlays to conform to client brief and end use

Evidence of the ability to:

correctly prepare TWO sets of design, colour roughs and finished artwork which incorporate line and tone work according to specifications of client brief and enterprise standards.

Note: If a specific volume or frequency is not stated, then evidence must be provided at least once.

To complete the unit requirements safely and effectively, the individual must:

describe parameters of the brief for which this artwork is being prepared

list instruments, materials and computer equipment that will be used in producing this artwork

outline use of colour for effect and harmony and colour composition of white light

outline colour wheel elements and use of the Pantone Matching System

describe effect of selecting a print or electronic output system on artwork preparation

describe basic design principles used in preparation of layouts and revision process

outline process for formatting, size, style and preparation of artwork when using computer equipment for layouts/colour roughs

describe use of a Computer Aided Design (CAD) program and how it helps the work of a designer

outline work health and safety (WHS)concerns when using cameras or computers

describe production of bromides using a process camera and contact frame

describe the diffusion transfer process for producing bromides

outline operation of mono laser printers and resolution output including proportional enlargement and reduction calculations

outline process of drawing lines, borders and corners using drawing instruments or a computer or digitiser

outline process for dealing with faults on client supplied artwork

describe effect of colour breakdown and sequence on printing operations and printed jobs

describe method used for checking size and scale of reproduction

outline process for matching artwork to customer’s specifications as outlined on the job sheet

describe methods used for assessing quality and suitability of externally produced artwork

describe problems that can be caused by using sub-standard and unsuitable artwork.

Gather evidence to demonstrate consistent performance in conditions that are safe and replicate the workplace. Noise levels, production flow, interruptions and time variances must be typical of those experienced in the Pre-Press field of work and include access to special purpose tools, equipment and material.

Assessors of this unit must satisfy the requirements for assessors in applicable vocational education and training legislation, frameworks and/or standards.


Submission Requirements

List each assessment task's title, type (eg project, observation/demonstration, essay, assingnment, checklist) and due date here

Assessment task 1: [title]      Due date:

(add new lines for each of the assessment tasks)


Assessment Tasks

Copy and paste from the following data to produce each assessment task. Write these in plain English and spell out how, when and where the task is to be carried out, under what conditions, and what resources are needed. Include guidelines about how well the candidate has to perform a task for it to be judged satisfactory.

ELEMENT

PERFORMANCE CRITERIA

Elements describe the essential outcomes.

Performance criteria describe the performance needed to demonstrate achievement of the element.

1. Determine brief specifications

1.1 Confirm brief requirements with client as required

1.2 Job details are accurately documented according to enterprise policies and procedures

2. Render graphic design

2.1 Client’s requirements are translated into a design concept that accords with the brief

2.2 Different graphic design ideas/concepts are detailed, and potential of each assessed according to the brief

2.3 Unique graphic design concept is rendered, electronically or manually, to conform to the brief

2.4 Rendered graphic design is assessed for printing feasibility according to the brief requirements

2.5 Visual is produced showing position and fit of design elements to document design layout

3. Produce dummy

3.1 Range of visual interpretations of the brief are made to present options to client

3.2 Text and images are graphically presented to conform to grid layout

3.3 Basic imposition is calculated to suit printing and binding processes

3.4 Dummy is produced for copy mark-up and to obtain client feedback on design suitability

4. Produce complex finished artwork

4.1 Design concept is structured step-by-step to conform to the brief and fit grid format

4.2 Appropriate type styles are selected to conform to the client brief and printing substrate

4.3 Line reproduction quality is assessed to effect the standard of print reproduction required by client brief

4.4 Images are selected to conform to client brief and end use

4.5 Colours are selected and combined effectively using overlays to conform to client brief and end use

Evidence of the ability to:

correctly prepare TWO sets of design, colour roughs and finished artwork which incorporate line and tone work according to specifications of client brief and enterprise standards.

Note: If a specific volume or frequency is not stated, then evidence must be provided at least once.

To complete the unit requirements safely and effectively, the individual must:

describe parameters of the brief for which this artwork is being prepared

list instruments, materials and computer equipment that will be used in producing this artwork

outline use of colour for effect and harmony and colour composition of white light

outline colour wheel elements and use of the Pantone Matching System

describe effect of selecting a print or electronic output system on artwork preparation

describe basic design principles used in preparation of layouts and revision process

outline process for formatting, size, style and preparation of artwork when using computer equipment for layouts/colour roughs

describe use of a Computer Aided Design (CAD) program and how it helps the work of a designer

outline work health and safety (WHS)concerns when using cameras or computers

describe production of bromides using a process camera and contact frame

describe the diffusion transfer process for producing bromides

outline operation of mono laser printers and resolution output including proportional enlargement and reduction calculations

outline process of drawing lines, borders and corners using drawing instruments or a computer or digitiser

outline process for dealing with faults on client supplied artwork

describe effect of colour breakdown and sequence on printing operations and printed jobs

describe method used for checking size and scale of reproduction

outline process for matching artwork to customer’s specifications as outlined on the job sheet

describe methods used for assessing quality and suitability of externally produced artwork

describe problems that can be caused by using sub-standard and unsuitable artwork.

Gather evidence to demonstrate consistent performance in conditions that are safe and replicate the workplace. Noise levels, production flow, interruptions and time variances must be typical of those experienced in the Pre-Press field of work and include access to special purpose tools, equipment and material.

Assessors of this unit must satisfy the requirements for assessors in applicable vocational education and training legislation, frameworks and/or standards.

Copy and paste from the following performance criteria to create an observation checklist for each task. When you have finished writing your assessment tool every one of these must have been addressed, preferably several times in a variety of contexts. To ensure this occurs download the assessment matrix for the unit; enter each assessment task as a column header and place check marks against each performance criteria that task addresses.

Observation Checklist

Tasks to be observed according to workplace/college/TAFE policy and procedures, relevant legislation and Codes of Practice Yes No Comments/feedback
Confirm brief requirements with client as required 
Job details are accurately documented according to enterprise policies and procedures 
Client’s requirements are translated into a design concept that accords with the brief 
Different graphic design ideas/concepts are detailed, and potential of each assessed according to the brief 
Unique graphic design concept is rendered, electronically or manually, to conform to the brief 
Rendered graphic design is assessed for printing feasibility according to the brief requirements 
Visual is produced showing position and fit of design elements to document design layout 
Range of visual interpretations of the brief are made to present options to client 
Text and images are graphically presented to conform to grid layout 
Basic imposition is calculated to suit printing and binding processes 
Dummy is produced for copy mark-up and to obtain client feedback on design suitability 
Design concept is structured step-by-step to conform to the brief and fit grid format 
Appropriate type styles are selected to conform to the client brief and printing substrate 
Line reproduction quality is assessed to effect the standard of print reproduction required by client brief 
Images are selected to conform to client brief and end use 
Colours are selected and combined effectively using overlays to conform to client brief and end use 

Forms

Assessment Cover Sheet

ICPPRP311 - Develop a detailed design concept
Assessment task 1: [title]

Student name:

Student ID:

I declare that the assessment tasks submitted for this unit are my own work.

Student signature:

Result: Competent Not yet competent

Feedback to student

 

 

 

 

 

 

 

 

Assessor name:

Signature:

Date:


Assessment Record Sheet

ICPPRP311 - Develop a detailed design concept

Student name:

Student ID:

Assessment task 1: [title] Result: Competent Not yet competent

(add lines for each task)

Feedback to student:

 

 

 

 

 

 

 

 

Overall assessment result: Competent Not yet competent

Assessor name:

Signature:

Date:

Student signature:

Date: