Assessor Resource

ICPPRP411
Undertake a complex design brief

Assessment tool

Version 1.0
Issue Date: March 2024


This unit describes the skills and knowledge required to produce advanced graphic design from negotiated design briefs to production of complex finished artwork.

It applies to individuals who work in the graphic pre-press sector of the printing and graphic arts industry. They may take responsibility for production flow and provide leadership to others to ensure completion of the brief.

No licensing, legislative or certification requirements apply to this unit at the time of publication.

You may want to include more information here about the target group and the purpose of the assessments (eg formative, summative, recognition)



Evidence Required

List the assessment methods to be used and the context and resources required for assessment. Copy and paste the relevant sections from the evidence guide below and then re-write these in plain English.

ELEMENT

PERFORMANCE CRITERIA

Elements describe the essential outcomes.

Performance criteria describe the performance needed to demonstrate achievement of the element.

1 Negotiate a complex design contract

1.1 Communication with client results in development of a complex design brief, and client agreement is secured

1.2 Job analysis and research are undertaken to source cost-efficient design production procedures

1.3 Possible design options are analysed to meet optional printing processes and substrates

1.4 Individual design stages of brief are timed and costed to determine accurate parameters of cost

1.5 Quotation is prepared using accurate estimates to communicate fees required to undertake brief to client

1.6 Client approval to proceed is obtained

2 Plan design process

2.1 Appropriate production processes are planned and scheduled to meet brief specifications for the printing substrate

2.2 Materials are sourced and ordered to conform to brief requirements

2.3 Design team members are briefed and work roles allocated to keep design process organised and on time

3 Render a complex graphic design

3.1 Complex graphic design concept is rendered electronically or manually to conform to the brief

3.2 Adjustments or recommendations are made to enhance the design according to brief in consultation with client

3.3 Production processes of the design concept for colour, production run, substrates and costs are assessed according to requirements of the brief

3.4 Specifications for reproducing the finished artwork are annotated to define specified printing processes and substrates

4 Ensure feasibility of production

4.1 Type options are checked to meet specified printing processes and substrates

4.2 Reproduction feasibility of multiple colour vignettes is analysed to meet specified printing processes and substrates

4.3 Line and tone are combined and dot complexity of photography is analysed to meet specified printing processes and substrates

4.4 Feasibility of complex imposition and folds are calculated to meet specified printing processes and substrates

4.5 Foils and embossing are checked to meet specified printing processes and substrates

5 Solve technical problems

5.1 Materials and/or format are reviewed to ensure most suitable are selected to prevent design and production problems

5.2 Technical problems are resolved by re-design or amendment of the brief in consultation with client to acceptable standards

6 Ensure quality output

6.1 Standards for reproduction are documented to form a reference bank for the design process

6.2 Design solutions are filed and stored ready for retrieval according to enterprise procedures

6.3 Internal performance standards are evaluated to identify potential reforms for future enterprise procedures

6.4 Future actions are determined to incorporate accurate cost and time analyses into future briefs

Evidence of the ability to:

develop a clear design brief by agreement, and prepare a quotation

produce a complex design which meets reproduction and client requirements

produce finished art from complex design briefs that use different printing processes

provide evidence that each stage, from initial negotiation of the brief to final print production, has been carried out satisfactorily.

use computer hardware and software to produce concepts and pre-press artwork.

Note: If a specific volume or frequency is not stated, then evidence must be provided at least once.

To complete the unit requirements safely and effectively, the individual must:

describe how design requirements influence selection of THREE printing processes, operations or electronic media

explain how design factors influence cost of printed job

identify how printing substrates are selected and affects inks and printing substrates have on design

explain how colour and typeface selection impact design

explain how colour breakdown and sequence is managed in print to meet production and budget requirements

identify how substandard or unsuitable artwork from external sources affects print quality and how faulty artwork is rectified

describe common technical problems when a design is printed and how they are resolved, such as image on double page spread or finger marks on dark solids

describe procedures for special effects printing

explain how artwork is matched to customer’s specifications as outlined on the job sheet

list manuals, safety and other documentation relevant to this task, and where they are kept, and what sort of information is included

list other sources of available information.

Gather evidence to demonstrate consistent performance in conditions that are safe and replicate the workplace. Noise levels, production flow, interruptions and time variances must be typical of those experienced in the Pre-Press field of work and include access to special purpose tools, equipment and industry software packages.

Assessors must satisfy NVR/AQTF assessor requirements.


Submission Requirements

List each assessment task's title, type (eg project, observation/demonstration, essay, assingnment, checklist) and due date here

Assessment task 1: [title]      Due date:

(add new lines for each of the assessment tasks)


Assessment Tasks

Copy and paste from the following data to produce each assessment task. Write these in plain English and spell out how, when and where the task is to be carried out, under what conditions, and what resources are needed. Include guidelines about how well the candidate has to perform a task for it to be judged satisfactory.

ELEMENT

PERFORMANCE CRITERIA

Elements describe the essential outcomes.

Performance criteria describe the performance needed to demonstrate achievement of the element.

1 Negotiate a complex design contract

1.1 Communication with client results in development of a complex design brief, and client agreement is secured

1.2 Job analysis and research are undertaken to source cost-efficient design production procedures

1.3 Possible design options are analysed to meet optional printing processes and substrates

1.4 Individual design stages of brief are timed and costed to determine accurate parameters of cost

1.5 Quotation is prepared using accurate estimates to communicate fees required to undertake brief to client

1.6 Client approval to proceed is obtained

2 Plan design process

2.1 Appropriate production processes are planned and scheduled to meet brief specifications for the printing substrate

2.2 Materials are sourced and ordered to conform to brief requirements

2.3 Design team members are briefed and work roles allocated to keep design process organised and on time

3 Render a complex graphic design

3.1 Complex graphic design concept is rendered electronically or manually to conform to the brief

3.2 Adjustments or recommendations are made to enhance the design according to brief in consultation with client

3.3 Production processes of the design concept for colour, production run, substrates and costs are assessed according to requirements of the brief

3.4 Specifications for reproducing the finished artwork are annotated to define specified printing processes and substrates

4 Ensure feasibility of production

4.1 Type options are checked to meet specified printing processes and substrates

4.2 Reproduction feasibility of multiple colour vignettes is analysed to meet specified printing processes and substrates

4.3 Line and tone are combined and dot complexity of photography is analysed to meet specified printing processes and substrates

4.4 Feasibility of complex imposition and folds are calculated to meet specified printing processes and substrates

4.5 Foils and embossing are checked to meet specified printing processes and substrates

5 Solve technical problems

5.1 Materials and/or format are reviewed to ensure most suitable are selected to prevent design and production problems

5.2 Technical problems are resolved by re-design or amendment of the brief in consultation with client to acceptable standards

6 Ensure quality output

6.1 Standards for reproduction are documented to form a reference bank for the design process

6.2 Design solutions are filed and stored ready for retrieval according to enterprise procedures

6.3 Internal performance standards are evaluated to identify potential reforms for future enterprise procedures

6.4 Future actions are determined to incorporate accurate cost and time analyses into future briefs

Evidence of the ability to:

develop a clear design brief by agreement, and prepare a quotation

produce a complex design which meets reproduction and client requirements

produce finished art from complex design briefs that use different printing processes

provide evidence that each stage, from initial negotiation of the brief to final print production, has been carried out satisfactorily.

use computer hardware and software to produce concepts and pre-press artwork.

Note: If a specific volume or frequency is not stated, then evidence must be provided at least once.

To complete the unit requirements safely and effectively, the individual must:

describe how design requirements influence selection of THREE printing processes, operations or electronic media

explain how design factors influence cost of printed job

identify how printing substrates are selected and affects inks and printing substrates have on design

explain how colour and typeface selection impact design

explain how colour breakdown and sequence is managed in print to meet production and budget requirements

identify how substandard or unsuitable artwork from external sources affects print quality and how faulty artwork is rectified

describe common technical problems when a design is printed and how they are resolved, such as image on double page spread or finger marks on dark solids

describe procedures for special effects printing

explain how artwork is matched to customer’s specifications as outlined on the job sheet

list manuals, safety and other documentation relevant to this task, and where they are kept, and what sort of information is included

list other sources of available information.

Gather evidence to demonstrate consistent performance in conditions that are safe and replicate the workplace. Noise levels, production flow, interruptions and time variances must be typical of those experienced in the Pre-Press field of work and include access to special purpose tools, equipment and industry software packages.

Assessors must satisfy NVR/AQTF assessor requirements.

Copy and paste from the following performance criteria to create an observation checklist for each task. When you have finished writing your assessment tool every one of these must have been addressed, preferably several times in a variety of contexts. To ensure this occurs download the assessment matrix for the unit; enter each assessment task as a column header and place check marks against each performance criteria that task addresses.

Observation Checklist

Tasks to be observed according to workplace/college/TAFE policy and procedures, relevant legislation and Codes of Practice Yes No Comments/feedback
Communication with client results in development of a complex design brief, and client agreement is secured 
Job analysis and research are undertaken to source cost-efficient design production procedures 
Possible design options are analysed to meet optional printing processes and substrates 
Individual design stages of brief are timed and costed to determine accurate parameters of cost 
Quotation is prepared using accurate estimates to communicate fees required to undertake brief to client 
Client approval to proceed is obtained 
Appropriate production processes are planned and scheduled to meet brief specifications for the printing substrate 
Materials are sourced and ordered to conform to brief requirements 
Design team members are briefed and work roles allocated to keep design process organised and on time 
Complex graphic design concept is rendered electronically or manually to conform to the brief 
Adjustments or recommendations are made to enhance the design according to brief in consultation with client 
Production processes of the design concept for colour, production run, substrates and costs are assessed according to requirements of the brief 
Specifications for reproducing the finished artwork are annotated to define specified printing processes and substrates 
Type options are checked to meet specified printing processes and substrates 
Reproduction feasibility of multiple colour vignettes is analysed to meet specified printing processes and substrates 
Line and tone are combined and dot complexity of photography is analysed to meet specified printing processes and substrates 
Feasibility of complex imposition and folds are calculated to meet specified printing processes and substrates 
Foils and embossing are checked to meet specified printing processes and substrates 
Materials and/or format are reviewed to ensure most suitable are selected to prevent design and production problems 
Technical problems are resolved by re-design or amendment of the brief in consultation with client to acceptable standards 
Standards for reproduction are documented to form a reference bank for the design process 
Design solutions are filed and stored ready for retrieval according to enterprise procedures 
Internal performance standards are evaluated to identify potential reforms for future enterprise procedures 
Future actions are determined to incorporate accurate cost and time analyses into future briefs 

Forms

Assessment Cover Sheet

ICPPRP411 - Undertake a complex design brief
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Assessment Record Sheet

ICPPRP411 - Undertake a complex design brief

Student name:

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Assessment task 1: [title] Result: Competent Not yet competent

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Feedback to student:

 

 

 

 

 

 

 

 

Overall assessment result: Competent Not yet competent

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