Assessor Resource

LGADMIN425A
Develop a communication plan

Assessment tool

Version 1.0
Issue Date: April 2024


This unit supports the attainment of skills and knowledge required for competent workplace performance in councils of all sizes. Knowledge of the legislation and regulations within which councils must operate is essential. The unique nature of councils, as a tier of government directed by elected members and reflecting the needs of local communities, must be appropriately reflected.

This unit covers preparing and developing an integrated communication plan to enable the effective communication to the community and specific groups of council services and other relevant information. The unit is suitable for a range of contexts in the organisation and can be applied to promotional and marketing material, informative material and material related to specific events or activities.

You may want to include more information here about the target group and the purpose of the assessments (eg formative, summative, recognition)

Prerequisites

Not applicable.

Employability Skills

This unit contains employability skills.



Evidence Required

List the assessment methods to be used and the context and resources required for assessment. Copy and paste the relevant sections from the evidence guide below and then re-write these in plain English.

Overview of assessment requirements

A person who demonstrates competency in this unit will be able to perform the outcomes described in the Elements to the required performance level detailed in the Performance Criteria. The knowledge and skill requirements described in the Range Statement must also be demonstrated. For example, knowledge of the legislative framework and safe work practices that underpin the performance of the unit are also required to be demonstrated.

Critical aspects of evidence to be considered

The demonstrated ability to:

undertake appropriate, detailed and thorough research to determine communication objectives using a range of techniques

develop a communication plan based on the analysis undertaken to provide a strategic direction for communications and promotions in a clear and unequivocal manner

manage the implementation of the communication plan within the organisation and unit/area

monitor, evaluate and review the communication plan and prepare a report that includes recommendations for adjustments

Context of assessment

Competency is demonstrated by performance of all stated criteria, with particular attention to the critical aspects and the knowledge and skills elaborated in the Evidence Guide, and within the scope of the Range Statement.

Assessment must take account of the endorsed Assessment Guidelines in the Local Government Training Package.

Assessment of the performance requirements in this unit should be undertaken in an actual workplace or simulated environment.

Assessment should reinforce the integration of the key competencies for the particular AQF level. Refer to the key competency levels at the end of this unit.

Relationship to other units(prerequisite or co-requisite units)

To enable holistic assessment this unit may be assessed with other units that form part of the job role.

Method of assessment

The following assessment methods are suggested:

observation of the learner performing a range of workplace tasks over sufficient time to demonstrate handling of a range of contingencies

written and/or oral questioning to assess knowledge and understanding

completion of workplace documentation

third-party reports from experienced practitioners

completion of self-paced learning materials including personal reflection and feedback from trainer, coach or supervisor

Evidence required for demonstration of consistent performance

Evidence should be collected over a set period of time that is sufficient to include dealings with an appropriate range and variety of situations.

Resource implications

The learner and trainer should have access to appropriate documentation and resources normally used in the workplace.

Submission Requirements

List each assessment task's title, type (eg project, observation/demonstration, essay, assingnment, checklist) and due date here

Assessment task 1: [title]      Due date:

(add new lines for each of the assessment tasks)

Assessment Tasks

Copy and paste from the following data to produce each assessment task. Write these in plain English and spell out how, when and where the task is to be carried out, under what conditions, and what resources are needed. Include guidelines about how well the candidate has to perform a task for it to be judged satisfactory.

This describes the essential skills and knowledge and their level, required for this unit

Required Skills

verbal and written communication

consultation

analytical

problem solving

research

evaluative

collating and interpreting statistical data, including trend analysis

risk management

cost-benefit analysis

strategic thinking

negotiation

report writing

Required Knowledge

organisation's marketing plan

organisation's services

data collection and analysis techniques

basic financial records

communication models

The Range Statement relates to the Unit of Competency as a whole. It allows for different work environments and situations that may affect performance. Bold italicised wording in the Performance Criteria is detailed below.

Forms of communication may include:

fliers, brochures and pamphlets

media products

press releases

posters

kits

public relations materials

invitations

presentations and demonstrations

audio and videotapes

electronic press hits

web sites

focus groups on relevant issues

community programs

guidance materials

descriptions

labels

signs

Promotions may include:

films

multimedia products

seminars and workshops

public forums

special occasions and festivals

performances

open days

ceremonies

The communication plan may include:

the rationale, aims, objectives and expected outcomes in financial and other terms

facilities and equipment needed

target audience

communication and promotion requirements

time constraints

budget allocation

resources, including human resources

staff training

Key stakeholders may include:

government and non-government organizations

community leaders

networks

staff and colleagues

board or committee of management

specialist organisation

media

partners or potential partners

senior management

technical specialists

Feedback mechanisms may include:

surveying clients

informal discussion

focus groups

Copy and paste from the following performance criteria to create an observation checklist for each task. When you have finished writing your assessment tool every one of these must have been addressed, preferably several times in a variety of contexts. To ensure this occurs download the assessment matrix for the unit; enter each assessment task as a column header and place check marks against each performance criteria that task addresses.

Observation Checklist

Tasks to be observed according to workplace/college/TAFE policy and procedures, relevant legislation and Codes of Practice Yes No Comments/feedback
The target audience is identified. 
Relevant and appropriate media are identified and assessed in accordance with council requirements and audience needs. 
Relevance of existing materials and activities is assessed based on changing communication needs and organisational policies. 
Communication objectives are determined and integrated into council strategies and priorities. 
The elements of a communication plan are determined in accordance with council requirements. 
Forms of communications are evaluated in relation to communication objectives. 
Promotions are evaluated for inclusion in the communication plan. 
Objectives of the communication plan are developed and evaluated for cost effectiveness and for effectiveness. 
Communication plan is prepared in accordance with council requirements. 
Resources required to complete the communication activities are obtained. 
Responsibilities and functions are allocated to relevant personnel. 
Communication materials are developed to suit purpose of the communication activity and requirements of the audience. 
Professional assistance in the development of materials is sought as appropriate. 
Communication is paced and sequenced to meet a range of requirements and types of audience. 
Feedback mechanisms are established and utilised to evaluate and review communication activities. 
Reports are prepared in accordance with organisational requirements. 
Communication activities are adjusted as appropriate. 

Forms

Assessment Cover Sheet

LGADMIN425A - Develop a communication plan
Assessment task 1: [title]

Student name:

Student ID:

I declare that the assessment tasks submitted for this unit are my own work.

Student signature:

Result: Competent Not yet competent

Feedback to student

 

 

 

 

 

 

 

 

Assessor name:

Signature:

Date:

Assessment Record Sheet

LGADMIN425A - Develop a communication plan

Student name:

Student ID:

Assessment task 1: [title] Result: Competent Not yet competent

(add lines for each task)

Feedback to student:

 

 

 

 

 

 

 

 

Overall assessment result: Competent Not yet competent

Assessor name:

Signature:

Date:

Student signature:

Date: