Assessor Resource

LGAGOVA406A
Implement marketing plan

Assessment tool

Version 1.0
Issue Date: April 2024


This unit supports the attainment of skills and knowledge required for competent workplace performance in councils of all sizes. Knowledge of the legislation and regulations within which councils must operate is essential. The unique nature of councils, as a tier of government directed by elected members and reflecting the needs of local communities, must be appropriately reflected.

This unit covers the promotion of council's user pays and discretionary services in accordance with a marketing plan.

You may want to include more information here about the target group and the purpose of the assessments (eg formative, summative, recognition)

Prerequisites

Not applicable.

Employability Skills

This unit contains employability skills.



Evidence Required

List the assessment methods to be used and the context and resources required for assessment. Copy and paste the relevant sections from the evidence guide below and then re-write these in plain English.

Overview of assessment requirements

A person who demonstrates competency in this unit will be able to perform the outcomes described in the Elements to the required performance level detailed in the Performance Criteria. The knowledge and skill requirements described in the Range Statement must also be demonstrated. For example, knowledge of the legislative framework and safe work practices that underpin the performance of the unit are also required to be demonstrated.

Critical aspects of evidence to be considered

Activities are in line with marketing plan.

Business relationships are established.

Market is monitored.

Context of assessment

On the job or in a simulated work environment.

Method of assessment

The following assessment methods are suggested:

observation of the learner performing a range of workplace tasks over sufficient time to demonstrate handling of a range of contingencies

written and/or oral questioning to assess knowledge and understanding

completion of workplace documentation

third-party reports from experienced practitioners

completion of self-paced learning materials including personal reflection and feedback from trainer, coach or supervisor

Evidence required for demonstration of consistent performance

Evidence will need to be gathered over time across a range of variables.

Resource implications

Access to a workplace or simulated case study that incorporates simulated marketing activities and consultations.

Submission Requirements

List each assessment task's title, type (eg project, observation/demonstration, essay, assingnment, checklist) and due date here

Assessment task 1: [title]      Due date:

(add new lines for each of the assessment tasks)

Assessment Tasks

Copy and paste from the following data to produce each assessment task. Write these in plain English and spell out how, when and where the task is to be carried out, under what conditions, and what resources are needed. Include guidelines about how well the candidate has to perform a task for it to be judged satisfactory.

This describes the essential skills and knowledge and their level, required for this unit

Required Skills

networking and liaising

writing reports

communicating with the community and local businesses

promoting the organisation

Required Knowledge

marketing principles and techniques

needs of relevant cultural groups

local knowledge of relevant businesses and groups

The Range Statement relates to the Unit of Competency as a whole. It allows for different work environments and situations that may affect performance. Bold italicised wording in the Performance Criteria is detailed below.

Guide the conduct of activities may include:

prioritising and scheduling activities

setting targets and objectives

determining evaluation methods

Marketing activities may include:

advertising

use and maintenance of promotional materials

display networks

industry relations and liaison

public relations

promotional events

cooperative marketing

Identification of change in market place may:

be based on day to day contact with customers

include market response to marketing activities

include evaluation of competition

include product and price changes

include market research

Copy and paste from the following performance criteria to create an observation checklist for each task. When you have finished writing your assessment tool every one of these must have been addressed, preferably several times in a variety of contexts. To ensure this occurs download the assessment matrix for the unit; enter each assessment task as a column header and place check marks against each performance criteria that task addresses.

Observation Checklist

Tasks to be observed according to workplace/college/TAFE policy and procedures, relevant legislation and Codes of Practice Yes No Comments/feedback
The marketing plan is used to guide the conduct of day to day marketing activities. 
Activities are conducted in a manner that makes maximum use of available resources and materials to enhance the quality of the activity and the image of the organisation. 
Activities are conducted in a manner that maximises the opportunity to meet financial targets. 
Professional relationships with customers and industry colleagues are established within their correct cultural context in a manner that promotes goodwill and trust. 
Opportunities to liaise with customers and colleagues are taken up wherever possible. 
Discussions and negotiations with customers and colleagues are conducted in a professional manner within the relevant cultural context. 
Changes and major issues in the marketplace are correctly identified. 
Market intelligence gained during the implementation of marketing activities is communicated to appropriate colleagues on a regular basis. 
Reports are prepared according to organisational requirements in a manner that provides clear and concise information to those responsible for market planning. 
Recommendations for improving the effectiveness of activities are made to the appropriate authority based on practical experience in the implementation of the marketing plan. 

Forms

Assessment Cover Sheet

LGAGOVA406A - Implement marketing plan
Assessment task 1: [title]

Student name:

Student ID:

I declare that the assessment tasks submitted for this unit are my own work.

Student signature:

Result: Competent Not yet competent

Feedback to student

 

 

 

 

 

 

 

 

Assessor name:

Signature:

Date:

Assessment Record Sheet

LGAGOVA406A - Implement marketing plan

Student name:

Student ID:

Assessment task 1: [title] Result: Competent Not yet competent

(add lines for each task)

Feedback to student:

 

 

 

 

 

 

 

 

Overall assessment result: Competent Not yet competent

Assessor name:

Signature:

Date:

Student signature:

Date: