• PUACOM009B - Manage media requirements at major incident

Assessor Resource

PUACOM009B
Manage media requirements at major incident

Assessment tool

Version 1.0
Issue Date: March 2024


This unit applies to public safety workers who have been delegated media liaison responsibilities during major incidents, either at the scene or in a command centre.

This unit covers the development of a media strategy and the management of the media and provision of information for a major incident.

You may want to include more information here about the target group and the purpose of the assessments (eg formative, summative, recognition)

Prerequisites

Not applicable.


Employability Skills

This unit contains employability skills.




Evidence Required

List the assessment methods to be used and the context and resources required for assessment. Copy and paste the relevant sections from the evidence guide below and then re-write these in plain English.

Critical aspects for assessment and evidence required to demonstrate competency in this unit

Manage media to ensure integrity of information being disseminated.

Consistency in performance

Evidence should be gathered over a period of time in a range of actual or simulated workplace environments

Context of and specific resources for assessment

Context of assessment

On the job or in a simulated work environment.

Specific resources for assessment

No special requirements.


Submission Requirements

List each assessment task's title, type (eg project, observation/demonstration, essay, assingnment, checklist) and due date here

Assessment task 1: [title]      Due date:

(add new lines for each of the assessment tasks)


Assessment Tasks

Copy and paste from the following data to produce each assessment task. Write these in plain English and spell out how, when and where the task is to be carried out, under what conditions, and what resources are needed. Include guidelines about how well the candidate has to perform a task for it to be judged satisfactory.

This describes the essential skills and knowledge and their level, required for this unit.

Required Skills

attention to detail

communicating facts in a fluent, clear and interesting manner

conducting press conferences and group interviews

empathy with victims and operational personnel

liaison with media and other organisation personnel

media presentation

public speaking

retaining professionalism under duress

Required Knowledge

knowledge of current practices for media liaison

legal and organisation requirements relating to confidentiality, libel, accuracy, discrimination

newsworthiness of information

requirements of different media newspapers, magazines, radio, television

requirements of local v's regional v's national media

requirements of media to present information in a newsworthy/entertaining manner

role of media in disseminating information

The Range Statement relates to the Unit of Competency as a whole. It allows for different work environments and situations that may affect performance. Bold italicised wording in the Performance Criteria is detailed below.

Media requirements may include:

technical e.g. lighting/sound

access for crew and equipment

photographic/film opportunities

on-site interviews

interviews with particular personnel

newsworthiness

news angles

human interest interviews and stories

technical and other requirements of local vs regional vs national media

of print vs radio vs television

and of community vs commercial vs government-owned media

individual requests from media personnel

food

shelter

personal protective equipment

telephones

facsimiles

power outlets

bilingual briefing

Information which needs to be disseminated to the public may include:

emergency hotlines

road closures

facility closures

warnings

danger zones

persons police are seeking to interview

public information/assurance

evacuation details

Organisation and legal requirements may include:

relating to occupational health and safety

public safety

operational priorities

confidentiality

Organisational requirements for press conferences etc may include:

operational requirements

policies and procedures

currency of information

need for public assistance

Sources of information may include:

other organisations

eyewitnesses

weather forecasters

own organisation personnel

volunteer workers

Copy and paste from the following performance criteria to create an observation checklist for each task. When you have finished writing your assessment tool every one of these must have been addressed, preferably several times in a variety of contexts. To ensure this occurs download the assessment matrix for the unit; enter each assessment task as a column header and place check marks against each performance criteria that task addresses.

Observation Checklist

Tasks to be observed according to workplace/college/TAFE policy and procedures, relevant legislation and Codes of Practice Yes No Comments/feedback
Restricted and/or special access areas are clearly defined to media personnel to safeguard the operation and prevent contamination of evidence 
Media access to personnel/volunteers/victims/casualties is controlled 
Operational responsibilities and provision of information to media is assessed 
Media plan is used to form the media strategy 
Arrangements are made to meet media requirements according to incident characteristics and current developments 
Organisational media representative is selected and briefed according to availability, knowledge of incident, media presence and role played in the incident 
Media briefing area is allocated with required resources where possible 
Media co-operation is gained in order to co-ordinate information flow and to provide information to the public on matters of safety and public interest 
Media strategy is changed at any time to suit operational demands and level of incident 
Approval is gained for information releases where appropriate 
Information briefing sessions and tours are scheduled at appropriate times in line with operational responsibilities and media requirements 
Media personnel and VIP are provided with Occupational Health and Safety clothing where appropriate 
Organisational protocols are followed when liaising with the media 
Organisational media representative provides current developments of incident where appropriate 
Interview and photo opportunities are scheduled and conducted to provide information where appropriate 
Other organisations are consulted with at the incident to ensure a consistent presentation of information to the media 
Accurate records of media enquiries and interviews are maintained 
A two-way communication process between organisation and media is maintained 
Work and achievements of organisation, volunteer and other organisation personnel at incident is promoted throughout the incident to assist in maintaining morale and public profile 
Own demeanour and presentation reflects the professional standards of the organisation and support for victims and others affected by the incident 
Restricted and/or special access areas are clearly defined to media personnel to safeguard the operation and prevent contamination of evidence. 
Media access to personnel/volunteers/victims/casualties is controlled. 
Operational responsibilities and provision of information to media is assessed. 
Media plan is used to form the media strategy 
Arrangements are made to meet media requirements according to incident characteristics and current developments. 
Organisational media representative is selected and briefed according to availability, knowledge of incident, media presence and role played in the incident. 
Media briefing area is allocated with required resources where possible. 
Media co-operation is gained in order to co-ordinate information flow and to provide information to the public on matters of safety and public interest. 
Media strategy is changed at any time to suit operational demands and level of incident. 
Approval is gained for information releases where appropriate. 
Information briefing sessions and tours are scheduled at appropriate times in line with operational responsibilities and media requirements. 
Media personnel and VIP are provided with Occupational Health and Safety clothing where appropriate. 
Organisational protocols are followed when liaising with the media. 
Organisational media representative provides current developments of incident where appropriate. 
Interview and photo opportunities are scheduled and conducted to provide information where appropriate. 
Other organisations are consulted with at the incident to ensure a consistent presentation of information to the media. 
Accurate records of media enquiries and interviews are maintained. 
A two-way communication process between organisation and media is maintained. 
Work and achievements of organisation, volunteer and other organisation personnel at incident is promoted throughout the incident to assist in maintaining morale and public profile. 
Own demeanour and presentation reflects the professional standards of the organisation and support for victims and others affected by the incident. 

Forms

Assessment Cover Sheet

PUACOM009B - Manage media requirements at major incident
Assessment task 1: [title]

Student name:

Student ID:

I declare that the assessment tasks submitted for this unit are my own work.

Student signature:

Result: Competent Not yet competent

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Assessor name:

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Assessment Record Sheet

PUACOM009B - Manage media requirements at major incident

Student name:

Student ID:

Assessment task 1: [title] Result: Competent Not yet competent

(add lines for each task)

Feedback to student:

 

 

 

 

 

 

 

 

Overall assessment result: Competent Not yet competent

Assessor name:

Signature:

Date:

Student signature:

Date: