Assessor Resource

PUACOM012A
Liaise with media at a local level

Assessment tool

Version 1.0
Issue Date: April 2024


Not applicable.

This unit covers the liaison with media at a low level incident and providing information about local events

This unit covers the liaison with media at a low level incident and providing information about local event

You may want to include more information here about the target group and the purpose of the assessments (eg formative, summative, recognition)

Prerequisites

Not applicable.

Employability Skills

Not applicable.



Evidence Required

List the assessment methods to be used and the context and resources required for assessment. Copy and paste the relevant sections from the evidence guide below and then re-write these in plain English.

Critical aspects of evidence

It is essential for this unit that competence be demonstrated in providing information to media whilst managing operational responsibilities

Interdependent assessment of units

Pre-requisite units: Nil

Co-requisite units: Nil

Underpinning knowledge

Organisational protocols relating to media liaison (for example: legal and organisation requirements relating to:

confidentiality

libel

accuracy

discrimination)

role of media in disseminating information

requirements of media to present information in a newsworthy/ informative manner

requirements of different media-newspapers

magazines

radio

television (local, regional, national media)

communication skills

establishing media relationship

Underpinning skills

prioritisation between operational responsibilities and provision of information to media

liaison with media and other organisation personnel

attention to detail

communicating facts in a fluent, clear and interesting manner

empathy with victims and operational personnel

public speaking

media presentation

retaining professionalism under duress

Resource implications

No special requirements

Consistency of performance

Evidence should be gathered over a period of time in a range of actual or simulated workplace environments

Context of assessment

On the job or in a simulated work environment

Critical aspects of evidence

It is essential for this unit that competence be demonstrated in providing information to media whilst managing operational responsibilities

Interdependent assessment of units

Pre-requisite units: Nil

Co-requisite units: Nil

Underpinning knowledge

Organisational protocols relating to media liaison (for example: legal and organisation requirements relating to:

confidentiality

libel

accuracy

discrimination)

role of media in disseminating information

requirements of media to present information in a newsworthy/ informative manner

requirements of different media-newspapers

magazines

radio

television (local, regional, national media)

communication skills

establishing media relationship

Underpinning skills

prioritisation between operational responsibilities and provision of information to media

liaison with media and other organisation personnel

attention to detail

communicating facts in a fluent, clear and interesting manner

empathy with victims and operational personnel

public speaking

media presentation

retaining professionalism under duress

Resource implications

No special requirements

Consistency of performance

Evidence should be gathered over a period of time in a range of actual or simulated workplace environments

Context of assessment

On the job or in a simulated work environment

Submission Requirements

List each assessment task's title, type (eg project, observation/demonstration, essay, assingnment, checklist) and due date here

Assessment task 1: [title]      Due date:

(add new lines for each of the assessment tasks)

Assessment Tasks

Copy and paste from the following data to produce each assessment task. Write these in plain English and spell out how, when and where the task is to be carried out, under what conditions, and what resources are needed. Include guidelines about how well the candidate has to perform a task for it to be judged satisfactory.

Not applicable.

Organisation may include

Fire

Police

State Emergency Service

Emergency Management

Organisational protocols may include

organisational policies and procedures

personal presentation being as neat as possible considering the operational circumstances

ensuring media liaison person is fully briefed and prepared

acknowledge support of other organisations

seeking advice from headquarters where appropriate

limiting comments on role of own service

relevant Federal and State legislation and regulations

Liaising with the media may include

print (local, community, daily newspapers, magazines)

television (live or pre-recorded)

radio (live or pre-recorded)

Operational responsibilities may include

preservation of life and property, which is the principal concern to all public safety personnel

presenting information relevant to the public

Event may include

long service to organisation

medal presentation

awarding of certificates

donations/sponsorships/fundraising

recruiting

new equipment

VIP visit

open day

training

unusual rescues

self help information

Media's potential interest may include

enormous media event

standard report

human interest

in the public's interest

Media's requirements may include

deadlines

capabilities

visual and verbal requirements

types of medium

variation

journalists

amenities

briefing area

access to media liaison person

bilingual personnel and bilingual information

Media may include

representatives from mainstream, community and ethnic television

print and broadcast media

Organisational positive image may include

promote the relevance and efficiency of the service

report the facts

heroism of personnel

organisational personnel are cooperative and responsive

organisational personnel well presented

handling media in most positive manner in even the most adverse conditions / circumstances

Media opportunity may include

opportunity to promote the services

provide educational information to the public

airplay

Relevant and succinct information may include

information that according to protocol is available for public release

report facts and avoid speculation

do not supply classified information

use language that can be readily understood by all to avoid misinterpretation

Organisation may include

Fire

Police

State Emergency Service

Emergency Management

Organisational protocols may include

organisational policies and procedures

personal presentation being as neat as possible considering the operational circumstances

ensuring media liaison person is fully briefed and prepared

acknowledge support of other organisations

seeking advice from headquarters where appropriate

limiting comments on role of own service

relevant Federal and State legislation and regulations

Liaising with the media may include

print (local, community, daily newspapers, magazines)

television (live or pre-recorded)

radio (live or pre-recorded)

Operational responsibilities may include

preservation of life and property, which is the principal concern to all public safety personnel

presenting information relevant to the public

Event may include

long service to organisation

medal presentation

awarding of certificates

donations/sponsorships/fundraising

recruiting

new equipment

VIP visit

open day

training

unusual rescues

self help information

Media's potential interest may include

enormous media event

standard report

human interest

in the public's interest

Media's requirements may include

deadlines

capabilities

visual and verbal requirements

types of medium

variation

journalists

amenities

briefing area

access to media liaison person

bilingual personnel and bilingual information

Media may include

representatives from mainstream, community and ethnic television

print and broadcast media

Organisational positive image may include

promote the relevance and efficiency of the service

report the facts

heroism of personnel

organisational personnel are cooperative and responsive

organisational personnel well presented

handling media in most positive manner in even the most adverse conditions / circumstances

Media opportunity may include

opportunity to promote the services

provide educational information to the public

airplay

Relevant and succinct information may include

information that according to protocol is available for public release

report facts and avoid speculation

do not supply classified information

use language that can be readily understood by all to avoid misinterpretation
Copy and paste from the following performance criteria to create an observation checklist for each task. When you have finished writing your assessment tool every one of these must have been addressed, preferably several times in a variety of contexts. To ensure this occurs download the assessment matrix for the unit; enter each assessment task as a column header and place check marks against each performance criteria that task addresses.

Observation Checklist

Tasks to be observed according to workplace/college/TAFE policy and procedures, relevant legislation and Codes of Practice Yes No Comments/feedback
Organisational protocols are followed when liaising with the media 
The media's potential interest is assessed and arrangements are made to meet needs where appropriate 
Operational responsibilities are balanced against the provision of information to the media 
A positive image of the organisation is maintained when liaising with the media 
Every opportunity is used to promote the organisation, its services and personnel 
Relevant and succinct information is supplied to media when operational responsibilities are under control and when organisational representative is available to talk to the media 
Relationship is established with media contacts 
Event details and support materials are gathered and presented in a logical, relevant and concise manner to the media 
Information provided to media is recorded and maintained 

Forms

Assessment Cover Sheet

PUACOM012A - Liaise with media at a local level
Assessment task 1: [title]

Student name:

Student ID:

I declare that the assessment tasks submitted for this unit are my own work.

Student signature:

Result: Competent Not yet competent

Feedback to student

 

 

 

 

 

 

 

 

Assessor name:

Signature:

Date:

Assessment Record Sheet

PUACOM012A - Liaise with media at a local level

Student name:

Student ID:

Assessment task 1: [title] Result: Competent Not yet competent

(add lines for each task)

Feedback to student:

 

 

 

 

 

 

 

 

Overall assessment result: Competent Not yet competent

Assessor name:

Signature:

Date:

Student signature:

Date: