- PUACOM012B - Liaise with media at a local level
Assessor Resource
PUACOM012B
Liaise with media at a local level
Assessment tool
Version 1.0
Issue Date: April 2024
The application of this unit in the workplace - the environments, complexities and situations involved - will be written during Phase II of the Review of the PUA00 Public Safety Training Package.
This text will be useful for the purposes of job descriptions, recruitment advice or job analysis; where possible, it will not be too job specific to allow other industries to import it into other Training Packages, where feasible.
This unit covers the liaison with media at a low level incident and providing information about local events.
You may want to include more information here about the target group and the purpose of the assessments (eg formative, summative, recognition)
Prerequisites
Prerequisite Unit/s
Nil
Employability Skills
This unit contains employability skills.
Evidence Required
List the assessment methods to be used and the context and resources required for assessment. Copy and paste the relevant sections from the evidence guide below and then re-write these in plain English.
Critical aspects for assessment and evidence required to demonstrate competency in this unit | It is essential for this unit that competence be demonstrated in providing information to media whilst managing operational responsibilities Consistency in performance Evidence should be gathered over a period of time in a range of actual or simulated workplace environments |
Context of and specific resources for assessment | Context of assessment On the job or in a simulated work environment Specific resources for assessment No special requirements |
Guidance information for assessment | Information that will assist or guide assessment will be written during Phase II of the Review of the PUA00 Public Safety Training Package. |
Submission Requirements
List each assessment task's title, type (eg project, observation/demonstration, essay, assingnment, checklist) and due date here
Assessment task 1: [title] Due date:
(add new lines for each of the assessment tasks)
Assessment Tasks
Copy and paste from the following data to produce each assessment task. Write these in plain English and spell out how, when and where the task is to be carried out, under what conditions, and what resources are needed. Include guidelines about how well the candidate has to perform a task for it to be judged satisfactory.
This describes the essential skills and knowledge and their level, required for this unit. |
Required Skills |
attention to detail communicating facts in a fluent, clear and interesting manner empathy with victims and operational personnel liaison with media and other organisation personnel media presentation prioritisation between operational responsibilities and provision of information to media public speaking retaining professionalism under duress |
Required Knowledge |
organisational protocols relating to media liaison (for example legal and organisation requirements relating to: confidentiality libel accuracy discrimination) role of media in disseminating information requirements of media to present information in a newsworthy/informative manner requirements of different media: newspapers magazines radio television (local, regional, national media) communication skills establishing media relationship |
The Range Statement relates to the Unit of Competency as a whole. It allows for different work environments and situations that may affect performance. Bold italicised wording in the Performance Criteria is detailed below. | |
Organisation may include | Fire Police State Emergency Service Emergency Management |
Organisational protocols may include | organisational policies and procedures personal presentation being as neat as possible considering the operational circumstances ensuring media liaison person is fully briefed and prepared acknowledge support of other organisations seeking advice from headquarters where appropriate limiting comments on role of own service relevant Federal and State legislation and regulations |
Liaising with the media may include | print (local, community, daily newspapers, magazines) television (live or pre-recorded) radio (live or pre-recorded) |
Operational responsibilities may include | preservation of life and property, which is the principal concern to all public safety personnel presenting information relevant to the public |
Event may include | long service to organisation medal presentation awarding of certificates donations/sponsorships/fundraising recruiting new equipment VIP visit open day training unusual rescues self help information |
Media's potential interest may include | enormous media event standard report human interest in the public's interest |
Media's requirements may include | deadlines capabilities visual and verbal requirements types of medium variation journalists amenities briefing area access to media liaison person bilingual personnel and bilingual information |
Media may include | representatives from mainstream, community and ethnic television print and broadcast media |
Organisational positive image may include | promote the relevance and efficiency of the service report the facts heroism of personnel organisational personnel are co-operative and responsive organisational personnel well presented handling media in most positive manner in even the most adverse conditions/circumstances |
Media opportunity may include | opportunity to promote the services provide educational information to the public airplay |
Relevant and succinct information may include | information that according to protocol is available for public release report facts and avoid speculation do not supply classified information use language that can be readily understood by all to avoid misinterpretation |
Copy and paste from the following performance criteria to create an observation checklist for each task. When you have finished writing your assessment tool every one of these must have been addressed, preferably several times in a variety of contexts. To ensure this occurs download the assessment matrix for the unit; enter each assessment task as a column header and place check marks against each performance criteria that task addresses.
Observation Checklist
| Tasks to be observed according to workplace/college/TAFE policy and procedures, relevant legislation and Codes of Practice | Yes | No | Comments/feedback |
|---|---|---|---|
| Organisational protocols are followed when liaising with the media | |||
| The media's potential interest is assessed and arrangements are made to meet needs where appropriate | |||
| Operational responsibilities are balanced against the provision of information to the media | |||
| A positive image of the organisation is maintained when liaising with the media | |||
| Every opportunity is used to promote the organisation, its services and personnel | |||
| Relevant and succinct information is supplied to media when operational responsibilities are under control and when organisational representative is available to talk to the media | |||
| Relationship is established with media contacts | |||
| Event details and support materials are gathered and presented in a logical, relevant and concise manner to the media | |||
| Information provided to media is recorded and maintained |
Forms
Assessment Cover Sheet
PUACOM012B - Liaise with media at a local level
Assessment task 1: [title]
Student name:
Student ID:
I declare that the assessment tasks submitted for this unit are my own work.
Student signature:
Result: Competent Not yet competent
Feedback to student
Assessor name:
Signature:
Date:
Assessment Record Sheet
PUACOM012B - Liaise with media at a local level
Student name:
Student ID:
Assessment task 1: [title] Result: Competent Not yet competent
(add lines for each task)
Feedback to student:
Overall assessment result: Competent Not yet competent
Assessor name:
Signature:
Date:
Student signature:
Date: