Assessor Resource
SFLSOP509A
Research, assess and develop a floristry product range
Assessment tool
Version 1.0
Issue Date: April 2024
This unit describes a key product planning function for a diverse range of floristry products and services and applies to the full range of industry sectors. The floristry business could be a retail, studio or online floristry business.
The unit applies to the development of a new or enhanced floristry product range. Increasingly, floristry businesses are choosing to provide specialised products. This unit describes the product planning process that applies to the development of any style or category of product.
Product planning involves a strategic focus on the overall and long-term operation of the floristry business. This unit applies to senior floristry industry personnel who operate autonomously and have strategic planning and product development roles. These roles would include product development manager, marketing manager, operations or general manager, designer, studio designer, store manager and owner-operator of any type of floristry business.
This unit describes the performance outcomes, skills and knowledge required to strategically manage product development within a floristry business. It requires the ability to research the market, analyse issues relevant to establishing the product, determine a profitable selling price, establish the product, and monitor and evaluate its success.
The related function of negotiating with suppliers for any product component is covered in:
SITXMGT006A Establish and conduct business relationships.
No licensing, legislative, regulatory or certification requirements apply to this unit at the time of endorsement.
You may want to include more information here about the target group and the purpose of the assessments (eg formative, summative, recognition)